Sat.Feb 04, 2012 - Fri.Feb 10, 2012

Sales Prospecting Perspectives

Trending Sources

Teleprospecting Into The Mining Industry: There's Gold in Them Hills!

Sales Prospecting Perspectives

So you wanna start prospecting into the mining industry, huh (no pun intended)? Well, you came to the right place. Grab yourself something to drink and have a seat, because do I have a story for you. No seriously, this is going to take awhile. You might want to get a snack, too. To begin with, the most important thing to understand about the mining industry is that it has seen a lot of hardship in the past few years. Mining was one of the hardest hit industries during the recession, and a significant number of companies are still struggling just to stay afloat. It’s time to get mapping!

Sales Character: What You Do When No One Is Looking

Sales Prospecting Perspectives

Just read a great blog by Bob Terson entitled, "What is your word worth". could not agree more that honesty and integrity are the cornerstones of success in business and in life. The following paragraph in Bob’s Book, Selling Fearlessly: A Master Salesman’s Secrets for the One-Call-Close Salesperson sums it up nicely. ” Truer words were never spoken. Everyone wins

Words 17

3 Things You Aren’t Prepared For When You Build An Inside Sales Team

Sales Prospecting Perspectives

About a year ago I competed in one of those 10-13 mile obstacle course geared towards testing the participants’ physical and mental limits. buddy of mine had asked me to do it with him and I thought, “Hey I’m in good shape. I run, cross train, lift weights … no problem.” Pansies. Then the race started. It wasn’t due to lack of effort. You do. costs how much?

3 Tips for Teleprospecting into the Pharmaceutical Industry

Sales Prospecting Perspectives

I have always really loved calling into/managing projects related to the Pharmaceutical Industry. The reason why, to be quite honest, is that this industry seems to grow more and more every day, and prospects tend to want to spend money to be the best option out there (and frankly from what I have seen, they have the money to do it ). Typically, prospects within this industry are open to hearing more about how they can run their operations more efficiently and effectively to get their drugs and other products to market faster. Don’t give up when one business unit tells you No.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

25 Non-Financial Benefits of Business Blogging

grow - Practical Marketing Solutions

While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?” ” The most obvious answer is that you are ultimately trying to influence some behavior or attitude. You want your readers to buy, register, understand, donate, attend, etc.

Eric Got Me Thinking About The Next Buyer Revolution

Tony Zambito

Image via Wikipedia. In my most recent article, Boost Demand Generation Using Target Ready Buyer Models , a comment was posted by the ever thoughtful Eric Wittlake, author of the blog B2B Digital Marketing and a member of the team at the Integrated B2B Marketing Agency – Babcock and Jenkins.  This comment really got me thinking.  Organization Infrastructure. Research and Insight.

The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing

Tony Zambito

Building A Tribe Of Buyers ©All Rights Reserved Kenny Madden. Many B2B Marketers today are faced with the daunting tasks of connecting with buyers in new ways and using new mediums that are still in infancy.  New tactical approaches have been introduced at a rapid rate and some old ideas repurposed with new labels – all in an effort to find the ever flowing fountain of gaining buyer attention. 

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms.  The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.  I received 172 votes and the results were quite interesting. Great content is the fuel to social media messaging, sharing, and engagement.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Will Content Marketing Destroy Social Media?

B2B Marketing Insider

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. mean “Whoa!”…The ”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. Is it blurring? chiprodgers.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Who is actually consuming all of this content?

The Key Question Marketers Forget to Ask

Conversionation

“What do we want?”. It is the question marketers (and managers) ask each time they consider launching a new project or solving a business question. Answering it is a must if you want to develop a proper strategy. Define the goals, analyze the best ways to achieve them, determine how to measure success, launch, [.]. Blog Customer-centricity customer-centric Kristin Zhivago touch points

The evolution of a blogger

grow - Practical Marketing Solutions

By  Srinivas  Rao, Contributing {grow} Columnist. While it’s tempting to see ourselves as marketers, what we’re really doing is creating art. Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity. The Novice. As a novice you look to experts, mentors, and those who have come before you for advice. The Mechanic. The Artist. The Entrepreneur.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Taking B2B Marketing Mobile: The Pitfalls and Payback

B2B Lead Generation Blog

She will be moderating a panel discussion, Integrating Mobile Campaigns for the Complex Sale , at the MarketingSherpa B2B Email Summit this Wednesday in Las Vegas.  I caught up with her to preview the discussion and reveal what she expects to be some key takeaways. There’s an immediacy to mobile that captures an audience as they move through their day, especially busy executives. Testing.

Email 65

The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]

Hubspot

Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game. It’s up to marketers to keep pace in this cluttered, fast-paced world if they want their message heard.

Link 61

4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion. We don’t need to stop using the phrase, we need to start using it right. The problem is thought leadership has become a catchall for any marketing that includes content. Unfortunately, looking back, it isn’t surprising that this happened. Here are four of the underlying problems that created the situation. 1. Marketing can facilitate, organize and amplify.

Social media truly levels the playing field

grow - Practical Marketing Solutions

If you can’t see this video, click here: Anne Reuss on social media and accessibility. Stop what you’re doing and watch this short video. In under two minutes, you will receive a very powerful message. When I first connected with Anne Reuss on Twitter, of course I didn’t know she was deaf. But I did notice that she was looking for a job, so I did what I could to help her. Twitter.

Field 59

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Is social media contributing to political paralysis?

grow - Practical Marketing Solutions

I’m a student of history … probably half the books I read are biographies or something to do with a past era.  So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S., India, Greece, and other nations. How might we explain the change? There is a certain beauty in this.

Are you prepared to deal with social media backlash?

grow - Practical Marketing Solutions

The democratization of publishing through the social web is probably the most significant political, economic, and sociological force of our generation. But we have only seen it begin to coalesce into a political force in the past 12 months. During Arab Spring, it was a unifying force to overthrow dictators. Last month, the web’s united stand stopped proposed legislation in the U.S.

Four reasons to hate thought leadership

Chris Koch

You may have noticed that I’ve changed the name of my blog. I’ve changed it for two reasons. First, because I’ve left ITSMA and joined SAP , where I will focus on marketing the good ideas of the many subject matter experts there. I’m going to share my experiences in helping to build an engine for developing and disseminating good ideas for SAP (with names changed to protect the innocent and guilty alike). I won’t be focusing on B2B marketing in the broadest sense anymore; I’ll be narrowing things to idea marketing (and the role that social media play in it).

Mail 54

What Can a Super Bowl Ad Buy You in Content Marketing?

Junta 42

So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 million  to promote their brand in front of 111 million viewers. For those counting, that’s $116,000 per second. Back in 2008 I looked at how much content marketing you could buy for the price of a Super Bowl ad. That bought you A LOT of content. million.

Buy 52

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Marketers, Managers and the Parable of the Monkey Tree

B2B Marketing Insider

Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. We’re not on the same page… We should all be working toward the same goal of growing our businesses by meeting customer needs. That was the open-ended portion of the study and it evolved just about how we might think. The Parable Of The Monkey Tree. Strateg

The Simple Template for a Thorough Content Style Guide

Hubspot

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. That's why most companies that rely on content as a central part of their marketing strategy develop an editorial style guide. Section 1: Grammar. Decide which established style manual you will follow. For example: What do you capitalize? Academic.

Facebook: The Happiest Place on Earth?

grow - Practical Marketing Solutions

OK, OK, so I read this report this week that a guy up the road from me killed his neighbor because his daughter was un-friended on Facebook. And then this story is buzzing around about the guy who shot his daughter’s computer and posted it on YouTube because she whined about doing her chores in a status update. 61% had experiences that made them feel closer to another person.

Why You Need Social Media Followers Who Won't Ever Buy

Hubspot

Which is better? 50 qualified social media followers , or 1,000 followers, many of whom will never buy from you ? The answer may surprise you. In social media, reach is of critical importance. In other words, in an online world, social reach shouldn't be a trivial factor for businesses leveraging inbound marketing. So, have you figured out what the right answer to our first question is yet?

Buy 45

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Week in Review - Feb 10th

Savvy B2B Marketing

Next week is Valentine's Day. While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days. Wishing each of you an early warm & fuzzy Valentine's Day. Be good to your loved ones - and yourself! It’s Not What You Sell - It’s How You Sell It by @ InboundSales. Find out why your ability to make a sale is increasingly about delivering a buying experience that woos and wows prospects and customers. Noticing a theme?

The Naked Blog: Dress Up Your Words

Writing on the Web

What can you learn about  blog writing  and  content marketing  from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. Photos courtesy Stuart Miles ). Hence the name,  Naked Stage : the presentation is devoid of any of the usual visual aids. In one of these performances, the narrator yelled, “GUN SHOT!”

Words 43

Savvy Speaks: Tips for Crowdsourcing

Savvy B2B Marketing

The rise of social media has made crowdsourcing all the rage. Why read the opinions of just one person when you can get the 4-1-1 from a whole host of experts all in one place? But wrangling all those opinions can be a bit tricky. This week the Savvy Sisters share their best tips for crowdsourcing the pros - like a pro! Heather. Ask for a little - Get A Lot! Wendy. The Great and Powerful Internet.

Tips 41

Content Marketing Tactics Now Critical to All Businesses [INFOGRAPHIC]

Junta 42

I bumped into my good friend Chris Baggott from Compendium yesterday at the Online Marketing Summit. Every conference we run into each other at, Chris pulls me aside and says, “Joe, here we are at this INSERT NAME conference and a content marketing conference has broken out” The point? Everyone is talking content marketing these days. It didn’t used to be the case. Enjoy!

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Savvy Toolkit - The Big 5 Mistakes - How not to make a B2B Website

Savvy B2B Marketing

The Savvy Sisters are big fans of the guys at BaseOne in London. They are frequently featured in our Friday Wrap Up and so when they put out this eBook on The Big 5 Mistakes that B2B Companies make on their website , I knew it would be good. It was so good in fact that it was basically a stroll down memory lane for past client projects! Stop the insanity.