Do You Expect Your Inside Sales Team to Practice Alchemy?
markempa
AUGUST 15, 2011
Tweet Too many marketers think that their inside sales teams are alchemists. They dump data that’s absolute garbage into the top of the sales funnel and expect sales lead gold to come out the other side. This came to mind when my teleprospecting team was struggling with one of our lead-generation clients. They had promised us a “high-quality list” from their database: tens of thousands of names of c-suite executives who were in their target-market sweet spot.
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