Sat.Dec 03, 2016 - Fri.Dec 09, 2016

Sales Prospecting Perspectives

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10 Tips on How to Write Better Pay Per Click Ad Copy

Act-On

I hate wasting money. Even other people’s money. And while I love pay per click advertising, it can be like hoarding up a big pile of cash and setting it on fire. You just hope you get warm enough before the blaze goes out. Of course, most of us don’t just light our budgets on fire. And many of you reading this know all about the pay per click basics. You’ve already: Set a conservative daily budget (no bonfires for you). Carefully picked your keywords for optimal conversions (not just to nab tons of traffic). Grouped your keywords into tightly-related ad groups. Set up conversion tracking.

3 Sales Emails Proven to Boost Reply Rates by 8x

Vidyard

If you’re like most sales reps, you know how hard it is to stand out and get noticed. The average prospect receives more than 100 emails a day , and you have just 8 seconds to get their attention. So how can sales emails cut through all the noise, increase click-through rates by 5x and send open-to-reply rates soaring by over 8x ? Webcam Selfie Videos. Pro Tips: Keep it short (60-90 seconds).

The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. As noted here previously , the current preference for consuming B2B content in text rather than video or other visual forms won’t last. 10) MakeaGif.

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The Content Marketing Debate: More (Better) Is Definitely More

B2B Marketing Insider

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […].

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

6 Ways to Get Inspired to Create Content

Modern B2B Marketing

Author: Elaine Ip Even the most innovative marketers sometimes hit a wall when it comes to creating content. Sometimes the industry is slow, the market is lagging, or the product/service you offer just doesn’t change much. It can feel like there’s nothing left to say, but that’s never actually the case. You just need some fresh inspiration to get back on track. Look Around. Utilize New Tools.

This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I get together IRL and discuss Airbnb’s new magazine launch with Hearst. This week’s show. Recorded live on November 28, 2016; Length: 1:01:05). Download this week’s PNR This Old Marketing podcast. HANDPICKED RELATED CONTENT: Will the Content Bubble Burst?

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Episode 64 of the #FIR podcast is up. Podcast: Play in new window,   Download (Duration: 1:31:44 — 37.6MB), Embed. https://traffic.libsyn.com/fir/forimmed-64.mp3. Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues. Is it time to stop measuring engagement ? We’ll bring you up to date.

2017 Marketing Predictions [Slide Deck]

Modern B2B Marketing

Author: Heidi Bullock Do you ever get to this time of the year and look back and ask yourself where the time went? Maybe it’s just me, but 2016 went FAST. So instead of looking back, we’re looking forward to what 2017 will mean for marketers. Here are four key themes that we see taking center stage in the upcoming year: 1. Customer-Centric Marketing. Technology & Data. Content & Channels.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Why You Need to Approach Sales Kickoff Differently This Year

Brainshark

Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor

Vidyard

When you ask someone what they wanted to be when they grew up, chances are the answer you get doesn’t exactly line up with their current day-to-day. But for Notch Video ’s Director of Community, Yotam Dor, his career isn’t too far off. Getting that position at the centre was like a mini MBA,” Dor told me in an interview. He stayed at SCAD for two years before returning to Toronto.

How to Bring Instagram Love to Your Email Marketing

B2B Marketing Insider

You’ve probably heard a couple of things about Instagram and email marketing. You’ve heard that email is the old, reliable work horse of marketing, and you’ve probably heard that Instagram is the “big thing” on the social media scene. But did you know that they could work together to increase engagement with your email marketing? […]. Social Media

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Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

Hubspot

We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine -- from silencing your alarm, to reviewing the daily news, to checking email, and so on. And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries. What exactly do we mean by that?

SERP 23

Marketing Automation: It’s Time You Got On Board

B2B Marketing Insider

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The post Marketing Automation: It’s Time You Got On Board appeared first on Marketing Insider Group. Content Marketing

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

B2B Marketing Automation Software for Fast Growing Companies

Act-On

As each new year approaches, marketing teams often search for ways to be more productive and successful. This means reviewing the past year’s accomplishments, identifying bad habits, and rethinking marketing processes. We want to help. The first thing you can do is read our blog post from Friday for some tips on creating your 2017 marketing plan. You can also mark your calendar to read our Dec. 23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. This is where marketing automation helps. The Future is Now. Tell me how?

A Brief History of Social Advertising [Infographic]

Hubspot

Social advertising is a big business. Over the past two years, social media advertising budgets have doubled worldwide , from $16 billion U.S. in 2014 to $31 billion in 2016. While Facebook currently claims nearly 70% of the social advertising market, it's starting to get some serious competition from younger networks. Marketing Agency Daily

Save the Data: How to Marry Your Figures With Your Customer Profile

It's All About Revenue

The data revolution is both a blessing and a challenge for the Modern Marketer. On the one hand, we now have access to more information about our prospects and customers than ever before. On the other, we are confronted with huge volumes of data that have to be properly collated, attributed, and analysed if we are to extract any marketing value. When it comes to data, think big!

New AI Mental Health Tools Beat Human Doctors at Assessing Patients

Opentopic

BY PETER REJCEK, modified by Opentopic About 20 percent of youth in the United States live with a mental health condition. The good news is that mental health professionals have smarter tools than ever before, with artificial intelligence-related technology coming to the forefront to help diagnose patients, often with much greater accuracy than humans. A new study published in the journal. The post New AI Mental Health Tools Beat Human Doctors at Assessing Patients appeared first on Opentopic. Brands & Marketers

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Tackling predictive uncertainty with Monte Carlo statistical analysis

Opentopic

Predictive uncertainty permeates most decision scenarios. Statistical models have great value when they help you to reduce that uncertainty to the point where you feel comfortable enough to take calculated risks based on likely future outcomes. Read the article WHO SHOULD BE TIME’S PERSON OF THE YEAR FOR 2016? If you’re a statistical analyst and you already know the values. The post Tackling predictive uncertainty with Monte Carlo statistical analysis appeared first on Opentopic. Brands & Marketers

3 Ways to Connect Video Advertising to the Customer Journey

It's All About Revenue

There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. Leverage a variety of data to personalize your video creative.

The Ultimate Guide to Account-Based Marketing: 6 Key Steps

Hubspot

There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place. Right?

Move Your Analytics Operation from Artisanal to Autonomous

Opentopic

Many organizations today are wondering how to get into machine learning, and what it means for their existing analytics operation. There are many different types of machine learning, and a variety of definitions of the term. view machine learning as any data-driven approach to explanations, classifications, and predictions that uses automation to construct a model. The computer constructing the. The post Move Your Analytics Operation from Artisanal to Autonomous appeared first on Opentopic. Brands & Marketers

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Ask a Content Guy: How Do I Scale My Content Marketing Program?

Contently

My buzzword of the year is “scale.” ” At some point over the past 12 months, everyone seemed to simultaneously realize that simply saying the word “scale” would make them sound smart as hell in any meeting. When I wrote “scale” into the headline of this article, my first thought was that I’m an all-powerful god. But it’s a damn good one.

What It Will Take for Us to Trust AI

Opentopic

The early days of artificial intelligence have been met with some very public hand wringing. Well-respected technologists and business leaders have voiced their concerns over the (responsible) development of AI. And Hollywood’s appetite for dystopian AI narratives appears to be bottomless. This is not unusual, nor is it unreasonable. Change, technological or otherwise, always excites the imagination. And it often. The post What It Will Take for Us to Trust AI appeared first on Opentopic. Brands & Marketers

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Animal Influencers: The Stories Behind 11 Famous Pets on Instagram

Hubspot

They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. But you still have to pick up their poop. Animal influencers are undeniably on the rise. In other words, these adorable fluff balls make more money on a single Instagram post than you, a human, will probably ever make on a single Instagram post. Maybe.

Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?

Content Standard

2016 has been a crazy year for social media. near three-fourths of users are getting their social media fixes via mobile , Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content. But considering the other social media storms we’ve seen over the past year, the fake news story is perhaps the least understood. Understanding the Beast.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Why YOU Hate Cheap Tricks in Business But Others Don’t Seem to Mind

B2B Marketing Insider

Why do some people seem totally fine using tactics that make us nauseous? If we’re going to trust our intuition, then often times, that means rejecting some of the gimmicks and hacks and cheats that others don’t seem to mind using. Why the gap in thinking? How can we make sense of that? And how does it change our behavior? Read More. Content Marketing

25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Institute.  .

Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands

Opentopic

Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. After all, why not make all the data you gather from current and potential customers work for you? Read the article MAKING SENSE OF CONSUMER DATA You see, data is the real MVP of marketing: It can be used to. The post Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands appeared first on Opentopic. Brands & Marketers

Big Data Poised to Get Much Bigger in 2017

Opentopic

Big Data is only going to get much bigger, so big in fact that companies attempting to deal with massive and more complex data sets are going to find it much harder to manage and derive value out of those massive lakes of data. At least that’s what Neeraj Sabharwal, Head of Cloud and Big Data at Xavient Information Systems. The post Big Data Poised to Get Much Bigger in 2017 appeared first on Opentopic. Brands & Marketers

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. We spoke to Jordan Con , a marketer with Bizible, for more insight into the report’s findings.

Digital Craft Weekly 49.16

Ceros

This post, Digital Craft Weekly 49.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration. Fete Des Lumieres Homepage by Extra Agency. Green Forest Tours Homepage by Welovecorner. SKODA 4×4 Demo Homepage by Bistro Agency.

How I Increased My Email Prospecting Response Rate by 1400%

Opentopic

When was the last time you responded to a cold email? You probably can’t remember — for good reason. Most people simple delete outreach emails from reps they haven’t met or mark them as spam. Even if some prospects do read the email, few bother to respond. However, a well-crafted prospecting email is a powerful weapon in any salesperson’s arsenal. The post How I Increased My Email Prospecting Response Rate by 1400% appeared first on Opentopic. Brands & Marketers

10 Ways to Recycle Content from Your Business Blog

B2B Marketing Insider

Creating quality content takes a lot of time and energy. That’s not to say every piece you put on your blog is your best work. But we all have those posts… you know, the ones where we just hit the mark. Maybe it was the depth of research. Or maybe it was a certain twist […]. The post 10 Ways to Recycle Content from Your Business Blog appeared first on Marketing Insider Group.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.