Fri.Jan 20, 2012

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Three Reasons You Can’t Afford to Ignore the Latest Marketing Trends

Tomorrow People

Market trends 2012. Are they really something your business can afford to ignore? You may think so - or have the belief that if you’re already using tried and tested approaches, you shouldn’t need to change your ways just on the whim of the marketing world. However, there are three important reasons why every business needs to keep up with the latest marketing trends: 1.

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B2B Marketers Don’t Get Left Behind

B2B Marketing Traction

There are several trends bubbling up to the top for B2B Marketing right now. If you’re not addressing or implementing them in the near future, you could get left behind by your buyers and your competition. Online content is more important than ever in getting found on the Internet. Now is the time to write articles, start blogging, create video, write whitepapers and eBooks, post slideshows and presentations.

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Life Without Yahoo!

Biznology

Image via CrunchBase. This week Yahoo’s founder Jerry Yang somewhat abruptly removed himself from all things Yahoo. The net/net is that he is no longer working in the company in any capacity. There is a new CEO, Scott Thompson, who was brought in recently from PayPal (if your eyebrows raised up upon reading that, you were not alone). There is still a business intact.

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Palmisano Reflects on a Decade as IBM’s CEO

Paul Gillin

As he retires from IBM after 10 years as CEO, Sam Palmisano reflects on what he’s learned about leadership, making tough decisions and thinking strategically (video, transcript and downloadable audio). Palmisano is disarmingly modest and candid in an interview with Wharton management professor Michael Useem as he discusses his “temporary stewardship” of the IBM legacy.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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B2B Aware: This Week in B2B Marketing-Leadership, Mastership & Relationships

MLT Creative

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. Stay aware. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. It's 10 pm. Do you know where your B2B twitter message is?

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The Cell Phone Crowd - Why (Mobile Optimized) Content is King

SnapApp

When email became widespread during the late 1990s, the gold rush was on. Such inexpensive, wide reach for marketing was previously unheard of -- and advertisers worldwide rushed to adopt it. The adoption of mobile devices has created the same frenzied atmosphere, and it's creating new opportunities for marketers. The Numbers. Take a look at some of the numbers driven by the mobile explosion from the past year: 77 percent of the world population subscribe to mobile plans -- that's 5.3 billion pe

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With 90 Million Google+ Users, Google Tries to Force Social Adoption

Hubspot

In a press release distributed yesterday recapping Google's fourth quarter, the search (and social?) giant revealed that Google+ has now racked up 90 million users. Sure, 90 million may seem like nothing compared to Facebook's giant 800 million user base , but considering the new social network has only been around a mere 7 months, the growth isn't easily ignored.

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How Customer-Centric Analytics Will Change the Future of Marketing

Hubspot

We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. Measuring and analyzing the performance of every inbound marketing channel you use to drive traffic, generate leads, and convert those leads into customers—then making adjustments to your marketing strategy and tactics based on the insights you glean from them—is what separates good inbound marketing

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8 Mistakes That Kill Lead-to-Customer Conversions

Hubspot

Marketers spend plenty of time fretting over what sometimes seems like a lofty lead generation goal. But luckily (for the leads and the sales organization), marketers are also still thinking about what happens to those leads once they enter the CRM. While leads were once given the cold shoulder upon entering the middle of the funnel -- sales isn't ready to talk to them, and marketing is worried about generating more leads -- now effort is being expended to nurture those leads to a point at which

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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10 Types of Updates to Power Your Social Media Presence

Hubspot

Earlier this week, I shared some of the most taboo topics that shouldn't be discussed in social media. And it may have left some people wondering, "What on earth can I post to my company's social media accounts?" While there are plenty of topics still up for grabs, I consolidated some of the best topics to discuss in social media that won't offend and will entertain.