Thu.Nov 17, 2011

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12 Ways to Avoid Being a Dork on Twitter

Webbiquity

Note: a version of this original post appeared previously on the B2B Twitterer of the Year (B2BTOTY) blog. If you regularly read blogs like this, you’re probably already a Twitter pro. This post will be review for you. But, you also almost certainly come across new followers and others who haven’t attained your level of expertise. You know the type.

Twitter 196
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. What follows is a transcript of what I learned. Q: Thanks for taking the time to chat with me Romi, I’ve been a fan of your blogging on ResearchAccess for quite some time and it’s great to finally have a chance to reconnect.

ROMI 190
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The Great British Business Show 2011

Tomorrow People

Want to outflank your competition, generate leads and sales and grow your online reputation? If you happen to be going to attending The Great British Business Show , join us at this seminar to learn about how to apply inbound marketing which uses a “pull” approach to marketing. How to Get Married to New Prospects in 90 Days with Inbound Marketing.

Business 170
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Marketing Automation Selection: Finding a Future-Safe Vendor

Customer Experience Matrix

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. I wrote yesterday about building a requirements document to define the features you'll look for. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor. Past innovations: a history of advanced thinking shows the vendor understands marketers’ needs and suggests they'll adapt well to the future.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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My Love for Magazines Lies Bleeding

B2B Memes

MUD day 17: There are days, perhaps when my inner curmudgeon breaks through my usual resistance, when I’m convinced that magazines, as a useful format, are truly dead. Yes, it may just be me or my desperation for a topic in this month of mandatory daily blogging. Ask me tomorrow and I may feel more hopeful. But what has me worried is my oddly sour reaction to this Folio article on magazine design.

RSS 122

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Just Say No to Marketing Advice

Digital B2B Marketing

All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. The strategy you develop should be unique to your business, an outgrowth of the challenge or opportunity you are facing and the environment surrounding your target audience. The problem is, marketing advice is prescriptive. It may sound important and be delivered with authority, but it is still prescriptive.

Planning 113
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Book Review of Ruth Stevens’ Maximizing Lead Generation

Biznology

Image by shutterhacks via Flickr. I like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B marketing, so I needed to pore over her book, Maximizing Lead Generation , for tips–and I found them. I have lots of experience as a B2B marketer from my days at IBM and in all of my work with clients at Converseon since I retired from IBM.

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Just Say No to Marketing Advice

Digital B2B Marketing

All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. The strategy you develop should be unique to your business, an outgrowth of the challenge or opportunity you are facing and the environment surrounding your target audience. The problem is, marketing advice is prescriptive. It may sound important and be delivered with authority, but it is still prescriptive.

Planning 113
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Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Adobe Experience Cloud Blog

by Maria Pergolino So, if you know me you know I am pretty thrifty. I like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. As part of this I have built up a pretty big list of freebies that I thought I would share. Now, keep in mind that for most of these you need to be a professional marketer.

Course 105
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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B2B Marketing: How Your Target Audience Thinks & Remembers

MLT Creative

The Internet has changed how our brains process and remember information; so, in order to influence your target audience’s B2B buying behavior, you must work within the confines of how our brains’ functionality. BtoB Magazine recently developed a very important webinar for B2B marketers on this topic, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers.

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Using LinkedIn for business: best practices – II

EMagine B2B Blog

This is the second of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit. It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. The next part will appear here in 2 weeks. In the first installment of this series, I showed you how to [.].

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How to Optimize a PDF for Search

Hubspot

The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. However, there is plenty of content such as case studies, FAQs, fact sheets, and brochures that aren't very suitable for lead generation and can benefit from being ungated and readily available in organic search. This type of content is frequently published in PDF form, and as an important part of your inbound marketing strategy , it should get the same SEO treat

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Building on demand for its Fight Frugalnomics movement, an initiative to arm sales and marketing with value-focused sales and marketing tools , Alinean added several new customers including NetSuite, IGT,

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Ultimate Guide for Mastering Long Tail Search

Hubspot

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.

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Integrate Value Marketing & Selling with CRM & Marketing Automation

The ROI Guy

Easy integration of value marketing & selling tools with CRM and marketing automation systems is essential to properly connect, engage and sell to today’s more empowered, skeptical and frugal buyers. With this integration, intelligence can be shared and leveraged, campaigns can be better targeted, and prospects can be better nurtured and engaged.

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Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

Most marketers these days recognize that inbound marketing is a critical component of lead generation. But did you also know it's also a proven strategy for a company's profitability ? A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms.

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78 Tweetable Moments From Social Media Plus #SMPlus

Marketing Insider Group

Returning from a conference I always have that crazy buzzing going on in my head. You hear so many great stories, meet so many great people and then I always try to spend some time processing it all and deciding what actions I am going to take. This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the atten

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Ways to Waste Money on Online Advertising

Hubspot

When executed properly, leveraging paid marketing opportunities to a limited degree can help to complement a business' inbound marketing efforts. Display ads, for instance, can be a great way to promote your content and drive visitors to your website for conversion. Advertising on The New York Times , for example, is pretty sexy. It tickles one's stature to know that their business is featured alongside top-notch articles.

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How to Save Ecommerce Sales With Abandoned Cart Emails

Hubspot

Ecommerce sites lose out on many potential sales simply because customers abandon their carts in the middle of shopping, and it’s not always because they’re no longer interested in purchasing the product (although that might be true in some cases). A great way to recover these customers without investing a lot of cost and effort is through the deployment of abandoned cart emails.