Sun.May 08, 2011

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Content Marketing and Sales Enablement Must Get Married

Tony Zambito

Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.  This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.   This is definitely becoming like the $60m question we all hope to win with an answer no one has come up with yet.  Having spent the last decade or more in the arena of buyer persona d

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What Opens an Executive’s Wallet? – plus other answers about Provocation-Based Selling

Adobe Experience Cloud Blog

by Andrew Spoeth This post has been contributed by Kathleen Schaub, principal consultant at TrellisOne Consulting and former VP of Marketing at Sybase. Ms. Schaub and Marketo’s SVP of Sales, Bill Binch, conducted a Marketo Revenue Masters webinar called ‘ From No Budget to Signed Deal Using Provocation-based Selling ’. In this webinar, they share tips on implementing Provocation-based Selling, a methodology developed by noted Silicon Valley author, Geoffrey Moore and his associates, Todd Hewlin