2011

Sales Lead Insights

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Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services. Meet Meryl Evans , one of our email copywriting experts. Meryl is a professional writer and editor who specializes in online B2B lead generation and lead nurturing. Click here to learn more.

How to Improve Your Marketing Automation ROI

Sales Lead Insights

Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. The magic lies in realizing higher conversion rates throughout the Sales cycle. No MAP / No Processes. Lessons Learned.

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B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. Mac: Michael – tell me what you’ve been up to. Well put.

B2B lead qualification and scoring

Sales Lead Insights

The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales. can you win against them?).

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

B2B Marketing Automation: Crawl, Walk, Run, Win

Sales Lead Insights

B2B marketing automation, if done right, is an efficient and cost-effective tactic for engaging your prospects and helping them move forward in their buying process; ultimately generating more of the qualified, sales-ready leads that your salespeople and channel partners need to meet your company’s sales, revenue and growth goals. The good news? Step 1: Develop Personas and Related Content.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation.

Bridging the Content Chasm for B-to-B marketing automation and lead generation

Sales Lead Insights

There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”. Changing buyer behaviors require B2B marketers to communicate with prospects and customers in new ways. By delivering content that is personalized to the prospective buyers' roles, where they are in their buying process and their personal preferences for consumption.

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Marketing automation has become a growing issue for B2B marketers as they strive to maximize lead generation efforts and provide personalized touch points for all prospects. Can you tell us about those? That is a clever feature.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

When it comes to using B2B marketing to generate leads, Nike’s right.

Sales Lead Insights

A B2B lead generation campaign that’s sitting on the drawing board has zero ROI. have to admit that I’m a bit of a perfectionist. could easily find myself fiddling with my marketing communications plans, campaigns or materials for months. Instead, I’ve had to teach myself, and my clients, to aim for the best results possible by a pre-determined deadline… and launch. How about you?

B2B marketing and lead generation campaigns: Expert tips

Sales Lead Insights

This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation. Meet Peter Altschuler , AcquireB2B's Creative Director. Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. He presents products and services (both online and off) in ways that make sense to customers.

Email tips from one of our B2B lead generation and marketing automation experts

Sales Lead Insights

This is the first in an ongoing series of tips from experts in B2B marketing , B2B lead generation and B2B marketing automation. We’ll start off with tips from some of the experts who provide our sales lead management consulting , marketing training , marketing automation and lead-generation services. Altaf Shaikh. First up is Altaf Shaikh , our email expert. Email Marketing is Not Standalone.

Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Karl asked the questions. The answers are mine. What universal struggles do you see in the marketplace. People aren’t sure what to do with so many choices of media and tactics. Companies have limited resources, so they can’t do it all. These aren’t new issues. Grow it.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Nominate your candidate today for the SLMA’s2011 “Top 50? in sales lead management.

Sales Lead Insights

Don't miss your opportunity to nominate someone to be among the fifty most influential people in sales lead management in 2011. The Sales Lead Management Association (SLMA) just opened nominations for this year's most influential professionals in sales lead management. Why not nominate your candidate now? Nominations are open through October 25th. Click here to nominate your candidate.

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care. January 26, 2010 - Boston/Waltham. 8:00 am to 10:00 am. Westin Waltham Boston. Can’t make it?

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Graphic design tips from one of our experts

Sales Lead Insights

This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation. Meet Kim Getker, one of AcquireB2B’s graphic design experts. Here are Kim’s Top Three Design Tips: Looking good is only half the battle. If the graphics don't support the message, no amount of cool design and eye-catching graphics are going to increase your revenues.

How to maximize your online lead-generation conversion rate – a complimentary webinar

Sales Lead Insights

Interested in getting some expert advice about how to optimize the lead-generation conversion rates of your web pages? If so, be sure to attend this complimentary, how-to webinar for B2B marketers: HOW TO MAXIMIZE YOUR ONLINE LEAD-GEN CONVERSION RATE. complimentary, 50-minute Webinar. This Thursday - February 17, 2011. 11:00am PST - 2:00pm EST. Register here. Two experts on online lead generation will share proven techniques for generate more leads and sales from you web pages, email and PPC landing pages. Your host will be me, M. H. So you must register right away if you want to attend. Bonus!

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Want to build a great brand for your company?

Sales Lead Insights

Instead of investing a bundle financing a snazzy new logo, or spending too much of your marketing budget on brand advertising, invest in making sure that all the touch points your company has with its prospects and customers are enhancing the brand… rather than hurting it. B2B marketing

Learn the secrets to generating more B2B leads and sales for less

Sales Lead Insights

Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people? What B2B marketing automation is all about & why you should care: An Executive Breakfast Briefing. Boston/Waltham New York City. Wednesday, January 26, 2011 Thursday, January 27, 2011. 8:00 to 10:00 am 8:00 to 10:00 am. Westin Waltham Boston Fashion 26 Hotel.

50 Most Influential People in Sales Lead Management: 2011 Winners announced

Sales Lead Insights

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. I am grateful to all of you who voted me into the Top 10 of the list for 2011! Thank you! B2B sales leads News Sales lead management

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Looking for a roadmap to more revenue? Read this book!

Sales Lead Insights

Kristin Zhivago is a revenue coach who helps CEOs and entrepreneurs increase their bottom lines by understanding what their customers want to buy and how they want to buy it. The book gives you a step-by-step guide to making more money by selling people what they need… instead of what you want to sell. Buyers have changed the way they buy. It's time to change the way you're selling. The good news?

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The top 50 in sales lead management: Who do you pick to be on the list?

Sales Lead Insights

Don't miss your opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2011. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Wednesday, November 30th. Both members and non-members can vote. So why don't you click this link to cast your votes right now? link].

Can you join me for breakfast or lunch in Chicago at Harry Caray’s on August 25th?

Sales Lead Insights

If you are near Chicago, and are responsible for getting your large company's marketing materials into customers' hands, consider attending this Breakfast or Lunch and Learn: As Marketing Grows More Complex, Don’t Forget the Basics. Cost: Completely Free! Register here. Date: Thursday, August 25th. Breakfast Session : Doors open and Breakfast Begins: 7am. Speaker: 7:30am - 8:30am. Register here.

When it comes to B2B marketing, think things through carefully before you act.

Sales Lead Insights

I recommend that B2B marketers pay special attention to what I call the Domino Effect, where one thing leads to another. For example, if you make an offer on your website, do you have the requested information or materials ready to go? Or, if you invite someone to a webinar, what will your follow up activities be? B2B Lead Generation B2B marketing

In British Columbia? Consider attending a live, half-day workshop about driving more leads and sales with marketing

Sales Lead Insights

If you are near Kelowna, Victoria or Vancouver, consider attending one of this series of live, half-day workshops: Marketing for Leads and Sales: What’s Working Best for Technology companies Today. 8:30 am to 12:30 pm. February 22 - Kelowna, BC. February 23 - Victoria, BC. February 24 - Vancouver, BC. Specific topics to be addressed include: How to save time and money while prospecting for new business, and virtually eliminate the need for making cold-calls. Which lead generation tactics are working best today, and which should you avoid. All I can say is it was AWESOME!!! B2B marketing News

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Are you marketing to the federal, state or local government in the USA? Then you need to read this new book

Sales Lead Insights

If you are a business marketer looking for leads and sales from the federal, state or local government, this book is "must read.". The author, Mark Amtower, is the business-to-government (B2B) specialist that I turn to again and again when my clients need help with marketing and selling to the government. Selling to the Government is Mark's third book and it's chock-full of strategies, tactics, tips and examples of how to generate more business from the US federal, state and local government which collectively is the largest buyer of products and services in the world. Or use this link.

Thesis vs Genesis – Comparing Premium WordPress Themes

Sazbean

Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 59.95.

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The Trouble with Klout

Paul Gillin

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. Lately, I’ve been looking at  Klout , the popular new tool that bills itself as “The Standard&# for influence measurement. The more I look at it, the less I like it.

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7 Reasons Why Business Websites Are Still Important

Sazbean

With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. People search through search engines like Google or Bing, not via Facebook for fan pages. What do you think?

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Jennifer Aaker. aaker. Diana Adams. Ambal.