Sat.Nov 24, 2007 - Fri.Nov 30, 2007

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PR Meets Marketing

Astroturf

Astroturf Burns!

PR Meets Marketing

I felt that Todd Defren of PR Squared raised an interesting question about marketing tactics by the Commotion Group that I decided to post my thoughts here instead of lumping into my weekly articles. Briefly, the Commotion Group posts "fake comments" to videos to create a sense of controversy, while deleting any negative comments. Check out the posts here and here.   . people took it as truth.

Marketing Edge

Marketing Edge

time 15:40. know we like to talk about technology here on most days. but today we are taking a different tact. today we interviewed one of the deans of relationship building. harvey mackay the author swim with the sharks without

Marketing Edge

Marketing Edge

the technology dilemma - new technologies are developed quickly and less costly today than even 10 years ago. new technology implementation requires the precise work of three groups, path finders, bridge builders, and commoditizers

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Low Cost CDI from Infosolve, Pentaho and StrikeIron

Customer Experience Matrix

As I’ve mentioned in a couple of previous posts, QlikView doesn’t have the built-in matching functions needed for customer data integration (CDI). This has left me looking for other ways to provide that service, preferably at a low cost. The problem is that the major CDI products like Harte-Hanks Trillium , DataMentors DataFuse and SAS DataFlux are fairly expensive. One intriguing alternative is Infosolve Technologies. But I couldn't figure out exactly what they were selling since they stress that there are ‘never any licenses, hardware requirements or term contracts’. Interesting.

SMS 2

PRMeetsMarketing Weekly Articles: November 29, 2007

PR Meets Marketing

Here is this week's of interesting articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed :  . The Blog Bubble? - R. Scott Raynovich of Light Reading has an interesting post on Internet Revolution. Raynovich believes that there will be a crash in blogs in terms of how one can make money and continue drawing an audience. If he's correct, then those blogs that provide truly interesting content and insight will continue to stay above the noise. Sorry Mellennials, the world doesn't revolve around you!  . del.icio.us

PR Meets Marketing » PR Pitch Review: Advanta’s Ideablob.com

PR Meets Marketing

PitchReview So I received an interesting pitch today (my first, yeah!) from Erick of Advanta. After responding to a comment he left on the About page, Erick forwarded me a quite lengthy email about Ideablob.com.

PR 2

Marketing Edge

Marketing Edge

time 12:56. the first stop for marketers who are attempting to determine how to approach social media is to listen to the conversations taking place on the web. most executives are going to ask, what are people saying about our company

PR Pitch Review: Advanta’s Ideablob.com

PR Meets Marketing

So I received an interesting pitch today (my first, yeah!) from Erick of Advanta. After responding to a comment he left on the About page, Erick forwarded me a quite lengthy email about Ideablob.com. . His goal was to hear my impressions of the company's efforts to promote Ideablob.com virally and without an ad spend. PS - I wouldn't equate PR/media coverage as an ad spend - each achieves a different purpose and are approached differently. The second purpose was to get feedback about the site. I'll then provide my thoughts about the site itself in a follow up post.  .

PitchReview

PR Meets Marketing

PR 2

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Pitch Review

PR Meets Marketing

PR Meets Marketing » Just Tell Me You’re Not Interested

PR Meets Marketing

Uninterested People. know reporters are busy. We all are. Chris Andersen wrote an article about being inundated with PR spam, and I even commented about how our industry sometimes contributes to this issue

PR 2

Marketing Edge

Marketing Edge

really like brightcove, but there model is changing which may cause users to look at other alternatives. here's the email they sent out this morning. those using brightcove need to review their videos and potentially move them

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Just How Scalable Is QlikTech?

Customer Experience Matrix

A few days ago, I replied to a question regarding QlikTech scalability. See What Makes QlikTech So Good? August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. So let me simply discuss this based on my own experience (and, once again, remind readers that while my firm is a QlikTech reseller, comments in this blog are strictly my own.) The first thing I want to make clear is that QlikView is a wonderful product, so it would be a great pity if this discussion were to be taken as a criticism. That said, let’s talk about what QlikTech is good at.

Just Tell Me You’re Not Interested

PR Meets Marketing

I know reporters are busy. We all are. Chris Andersen wrote an article about being inundated with PR spam, and I even commented about how our industry sometimes contributes to this issue. But I also know the frustration of following up with a reporter, who asks you to resend the email or to call back later at another time. When you do what they ask, you expect the journalist to follow his/her promise as well. Except, all I get is the cold shoulder. All I ask is simple respect in turn. If you don't want to review or read my email, tell me. If you don't have the time to chat with me, tell me.

Uninterested People

PR Meets Marketing

Photo of uninterested people

PR 2

Marketing Edge

Marketing Edge

here's a classic case of social media run amok. there is a post today about the f-word being used in the disney movie “enchanted.” it's making it's way up the digg charts. the problem? after listening to the clip posted on that site 10

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Blogger: Redirecting

Buzz Marketing for Technology

Have you ever had a flash of insight in the shower, when you're brushing your teeth, or even just before you fall asleep? If you want to know more about this serendipity, then you should learn about “strategic intuition

Adding a Feedback Survey to an Email

Anything Goes Marketing

Should you or should you not place a survey (form) in your email? I've seen both positive and negative results and all that I can suggest is to test this for yourself. It's a known fact that forms in emails will not render properly in Outlook 2007 and Hotmail but you may find an increase in conversions for forms directly in the email. Again test this for yourself and let me know how it goes. This email goes beyond adding forms to your email. read a great blog post by Adan Covati called: Quick And Easy Surveys. yes/no". You can do the same with the people that selected "yes".

Helpful SEM Advice from MarketingSherpa

WebMarketCentral

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. Key findings from their presentation: Marketing results are generally getting better—either marketers are getting landing page design down to more of a science, or the strong economy is fueling more buyer interest, or some combination of the two. conversion rate.

SEO is Insanity

WebMarketCentral

If you've been in the business world for any length of time, you've probably seen the following somewhere—in a building lobby, on a website, or on a nicely framed poster in an office: The Definition of Insanity: Doing the same thing, the same way, and expecting different results. coded, I tested, I read articles and blogs. applied the methods learned to client websites, and got excellent results.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Top 100 Social Media Blogs for 2007

WebMarketCentral

The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. The list is divided into nine categories including Most Popular Social Media, Most Popular Social Networking, Web 2.0, Industry News, and Social Media and Marketing. The list includes both obvious choices such as JD Lasica's Social Media , Social Media Club , Mashable , The Web 2.0

Are You an Internet Wall Flower?

My Travels on the Net

No matter how much we wish it were true, you can't just hang out a shingle and wait for clients to show up. Yes, it's anxiety provoking but in order to find clients you have to network face-to-face. Even if there isn't an entrance fee, networking isn't free. At the very least it costs you time; the time in attending the event and the time in preparation. So when attending a face-to-face networking event you wouldn't put on your best suit, get a haircut, make sure you've got your business cards, practice your elevator speech – and then go stand in the corner. Phone ringing yet? Really.

Smart Marketing: A Couple of Ways to Improve your Marketing Proposals

Smart Marketing

for many small business marketing efforts, a marketing proposal is the key document. here are three ways to make your marketing proposal work harder: always include a section entitled "cost of not doing business

Smart Marketing: Small Business Marketing Tip - Make your URL more readable

Smart Marketing

most small business marketing people look for ways to make their brand stand out. here's a great way to do this with your small business website's address, or url (uniform resource locator). if your small business website url combines

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

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