Mon.Mar 05, 2012

Sales Lead Insights

Trending Sources

Always measure your social media effort. Except when you shouldn’t.

grow - Practical Marketing Solutions

Matt Ridings is one of the most intellectually challenging and entertaining friends I have made on Twitter. During a recent debate on {grow} about social media measurement he chimed in with such a smart counter-point that I wanted to provide it as a feature for the entire {grow} community … Guest post by {grow} community member Matt Ridings. Social media measurement. ” Agree?

Could Pinterest Work for B2B?

Savvy B2B Marketing

Last week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest. The panel was moderated by Ann Yastremski of Marketing Profs and also featured Amanda Maksymiw of OpenView Labs, Jessica Meher of hubspot, and Olivier Blanchard of BrandBuilder Marketing. have to answer - "yes" and "yes." What do you think about Pinterest?

Work 62

Savvy Toolkit - Ardath Albee's eBook Elusive Buyer 2.0

Savvy B2B Marketing

I was lucky enough to spend yesterday at DemandCon where the always fabulous Ardath Albee gave a Keynote presentation on Capitalizing on the Content Marketing Continuum. feel badly that all the Savvy Readers weren't able to be in the audience and hear her presentation. promise to post a link here on Toolkit as soon as it is released on the DemandCon BrightTalk channel!

Are You Using Sales Role Plays to Enhance Your Team’s Performance?

Sales Prospecting Perspectives

Over the past few weeks, one sales training topic keeps coming up over and over again and if it’s coming up for me and my peers as a hot topic, I know it’s probably one that a lot of other inside sales leaders are talking about as well. The idea of ‘role plays' is the topic I’m referring to. Role plays were never my favorite thing to do throughout the training process as an inside sales rep, but I knew they were the best way for me to learn. How often should you conduct them? When do you stop using them? You don’t.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

14 SXSWi Sessions for B2B Marketers

It's All About Revenue

by Jesse Noyes | Tweet this South By Southwest Interactive is so close you can almost taste the tacos, beer and geeky goodness. By now you know what you need to bring to survive SXSWi and have the inside scoop on where to go and what to do. Now you need to prune your list of panels and sessions. We’re here to help. We pored through the hundreds of SXSWi sessions and identified the 14 you’ll want to hit up if you’re in B2B marketing. Add these to your schedule (we did our best to avoid conflicting times), share your own in the comments and be sure to say “hi.”. Friday, March 9 at 2:00PM.

The Critical Importance of Quiet Time for Executives

Fearless Competitor

I was struck by a comment from one of our guests on Mad Marketing TV , Dan McDade of PointClear. He told me that one day he decided to take the day off and went for a very long hike. He said he had hours to reflect on the business and it was one of his best days (business-wise) in a long time. Quiet reflection time – makings of a great day? You’ll be glad you did. What do you think?

Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Both opportunities can evaporate in the blink of an eye without the proper systems in place. Lead Nurturing 101. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. Behavioural Marketing 101.

Lead 21

It’s Not About Having the Leads You Want; It’s About Wanting the Leads You’ve Got

Modern B2B Marketing

by Seth Resler. Brian Carroll, author of Lead Generation for the Complex Sale , writes: It is not accurate to say that generating more sales leads is the key to hitting revenue targets. As a matter of fact, most companies need to do a better job of managing leads they already have. Read that sentence again. I’ll wait. It is not accurate to say that generating more sales leads is the key to hitting revenue targets. As a matter of fact, most companies need to do a better job of managing leads they already have. Yes, Virginia, you’ve had the power inside you all along. Nobody wins.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Why You Should Celebrate Every Win

Sazbean

When I read Rick’s post on the thrills new bloggers get to experience this morning, of course I laughed (I’m not really a margarita kind of guy). Rick’s post is great—I love it as an example of the way we can use humor to get a message across in a blog post. And that message is loud and clear: celebrate every win. Every advance you make as a blogger—whether you’re just beginning your blogging journey, or you’re a bit further along the path—is important. So I think it’s important to acknowledge each challenge we attain. Each time we try something new, we take a risk. News & Notes

The Metrics You Need to Measure Marketing Automation Effectiveness

Hubspot

There are a lot of ways to fail at marketing automation -- an incomplete content arsenal, poor sales and marketing alignment (also known as SMarketing), clunky marketing automation software, and the list goes on. But the companies that don't get burned by using marketing automation software incorrectly or prematurely all have one thing in common: they are using metrics to determine whether their marketing automation is effective. After all, how can you definitively determine success (or failure) without concrete metrics to back up your claims? Activity Metrics. Response Metrics. Value Metrics.

6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Because it can be challenging to determine the ROI of your presence at live events , leaving the event with a closed sale or two under your belt can really help to immediately demonstrate the worth of your presence. This is an important logistical detail that will make it much easier for you to sell your product or service. Trade shows and other events are very noisy. After all, the goal is to sell on site.

Take Advantage of the Opportunity

Your Sales Management Guru

Take Advantage of the Opportunity. Several years ago, I was speaking in Puerto Rico at a sales conference and while I was waiting for my return flight I was relaxing and started to speak with another flyer. He was British and just finishing his holiday. We discussed mutual occupations and experiences, when he learned that I had just addressed a sales conference he inquired as to the topic and purpose of the event.  As I approach another birthday that quote is even is more important as each of us only have a certain of number of “opportunities of a lifetime” to experience. 

Why internal Social Business Platforms matter

Biznology

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises. Keep reading, and find out why. And perhaps a fork.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

Ad Your Comment Here

I’ll be speaking at SXSW this year, please come say hello! PANEL: Everybody’s a Bloody Entrepreneur! Or Are They? Sunday, March 11th, 12:30-1:30. Salon C, Hilton. Hashtags: #sxsw #bloody. There was an article – or 100 – the other day that said something about entrepreneurs being…The life blood of society! The new drivers of our economy! The solution to our problems!

Bridging Customers From Social Media to Your Site — Future of Publishing

Sazbean

In this week’s Future of Publishing episode, host Murray Newlands and Echo Co-Founder. Chris Saad discuss how publishers who have lost touch with their social media-minded customers can. win them back! Tune in and find out how you can reconnect with customers on your own site by using. bridge through social media! frameborder="0" allowfullscreen>. Future of Publishing is sponsored by VigLink.

INFOGRAPHIC: Marketing to Young Mobile Users

Client Bridge

From mBlox, here's an infographic based on a study of mobile phone usage in 4000 young adults, and their perceptions of marketing and advertising. View Original Article

SXSW Startup Crawl 2012

B2B Lead Blog

If you’re here in Austin this week, we’d love for you to visit us at the SXSW Startup Crawl that kicks off at the Omni Hotel at 4:00PM. Stop by for a beverage, games, snacks, or just to chat. We’re told there just might be a drum circle in the

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

What Exactly Are Facebook's Contest Rules?

SnapApp

Have you ever ?liked? liked? picture to help a friend win a photo?contest contest on Facebook? If so, you may have contributed to a company's Facebook?delinquency. delinquency. Promotions and contests are awesome ways to drive traffic to?your your Facebook brand page. Many brands successfully utilize such promotions?to to do just that. Despite the fact that Facebook can?t monitor its 845 million?users,

E-Quip Blog: Plan to Win Key Sales Opportunities

E-Quip

In my earlier post on maximizing your sales leads, I stressed the importance of developing a plan for your best sales opportunities. This post expands on that recommendation: Identify those sales opportunities that warrant

The Rules of Engagement: 9 Principles of Smart Content Marketing | Original9 Media

Content Marketing Today

You’ve heard the same terms we have in recent years: Content marketing, branded content, custom publishing, or – the least favorite one I heard recently – corporate content creation. OK, so the semantics are less than inspired – no big surprise there. Where would Groupon be without the creative chops of its writers? But there are some guiding principles we think everyone should agree on.

The Rules of Engagement: 9 Principles of Smart Content Marketing | Original9 Media

Content Marketing Today

You’ve heard the same terms we have in recent years: Content marketing, branded content, custom publishing, or – the least favorite one I heard recently – corporate content creation. OK, so the semantics are less than inspired – no big surprise there. Where would Groupon be without the creative chops of its writers? But there are some guiding principles we think everyone should agree on.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.