Sat.Jan 21, 2012 - Fri.Jan 27, 2012

Sales Lead Dynamics

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Make Him an Offer He Can’t Refuse

Sales Lead Dynamics

In “The Godfather,” Don Corleone dispatches a minion to deal with an uncooperative movie producer. Make him an offer he can’t refuse,” orders the Don. You don’t have the Don’s powers of persuasion (or at least I hope not).  The threat of violence is not exactly a standard sales technique. Still, Don C. offers some sage sales advice. You can do it. It will be inexpensive, fast, and low risk.

Make Him an Offer He Can’t Refuse

Sales Lead Dynamics

In “The Godfather,” Don Corleone dispatches a minion to deal with an uncooperative movie producer. Make him an offer he can’t refuse,” orders the Don. You don’t have the Don’s powers of persuasion (or at least I hope not).  The threat of violence is not exactly a standard sales technique. Still, Don C. offers some sage sales advice. You can do it. It will be inexpensive, fast, and low risk.

Make Him an Offer He Can’t Refuse

Sales Lead Dynamics

In “The Godfather,” Don Corleone dispatches a minion to deal with an uncooperative movie producer. Make him an offer he can’t refuse,” orders the Don. You don’t have the Don’s powers of persuasion (or at least I hope not).  The threat of violence is not exactly a standard sales technique. Still, Don C. offers some sage sales advice. You can do it. It will be inexpensive, fast, and low risk.

Pinterest drives enormous blog and business success

grow - Practical Marketing Solutions

Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog ( thesmallthingsblog.com ) exactly one year ago. And like most of us, it was a labor of love without a whole lot of “community.” Pinterest! Pinterest is the hottest social media platform around right now.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

20 of the World’s Wittiest Twitter Bios

grow - Practical Marketing Solutions

I know you LOVE these funny Twitter bios. Yes, they’re real and they’re fabulous. Here we go! organising. Let me bitch at you every day until you sort your shit out. Newtoblogging. Maybe I should rethink this, when I spelled it Blooging at first. danecook. When I tweet, I tweet to kill. maurastl. Pour yourself a drink, put on some lipstick, and pull yourself together. SALJmum. ankurtz.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. How can an brand establish trust online? And again.

Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it.  These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking. The world has become hyper-connected and hyper-competitive.  Follow @TonyZambito.

Infographic of the Week: Social Networking at Work

Ad Your Comment Here

A new set of stats show that two out of every three people agree that social media should be banned in the workplace. Simply Zesty brings us some interesting visuals on how social media is seen at work (in the UK…but let’s be honest, it’s probably similar in the US!). Infographics infographic social networking at work

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Below are 10 requirements for deploying successful online content marketing.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material.  Books are listed by funnel category. Click the book images to be hyperlinked to Amazon. General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Brian Halligan, Dharmesh Shah. Ruth P. Stevens. Brian Carroll. Media.

The Lament of the Inside Sales Team: Data, Data Everywhere, but Who’s Ready to Buy?

B2B Lead Generation Blog

Tweet As the MECLABS Research Partnership analyst team, my colleagues and I speak with professionals who attend our events (like the next month’s MarketingSherpa Email Summit in Las Vegas), purchase our publications, and want more information about how MECLABS can help grow their business. So every day we hear about the challenges they’re facing. This hit way too close to home.

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Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. Buyers can easily find information about your products and that of your competition from their online research. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

13 Questions Marketing Should Ask the Sales Reps

It's All About Revenue

by Michael Martin | Tweet this As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you’re going to develop a marketing plan that really pushes sales enablement , you need to talk the sales reps out in the field. Yet, too often, marketers get bogged down by personal gripes and don’t have a strategic process for approaching sales.

12 Critical Elements Every Homepage Must Have [Infographic]

Hubspot

If you’re considering a website redesign or are wondering how to generate more leads from your website, there are several critical elements you must never forget to include. Let’s first take a look at the homepage. Ah yes, “thee page of all pages.” ” It’s undoubtedly one of the most important areas on a website. The answer is simple. Are there any I missed?

The First 5 Things You Should Do With Your Google+ Business Page

WindMill Networking

So you’ve followed the sage advice of savvy social media experts like Neal Schaffer , telling you why you need to have your business on Google+ , and you’ve created a business page for your brand. Now what? Obviously (I hope it’s obvious!) the worst thing you could do is just let your page sit idle. So let’s set some priorities and get to work making your page effective.

7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. Sell the offer.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Integrating Social Media Into The B2B Marketing Mix [Slides]

B2B Marketing Insider

This presentation covers the change that is occurring in marketing. Marketers are no longer in control of the message. We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making. We talked about the importance of blogging and how blogs are an important and effective tool in the social media arsenal. Social Media

Does your brand stand up?

Savvy B2B Marketing

You are not in control of your brand. You never were and you never will be. You may own your brand, but, its identity is defined by your audience: your prospects, peers, and customers. You can make suggestions, of course. You can make your own statement about what you stand for. These are all valuable brand assets, but they are not your brand. Your brand isn’t what you say.

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Lights, camera, action: Video helps you stay in touch with customers

Biznology

Image via Wikipedia. Here’s where I ran across this:  Glenn Diehl, owner of the New York distributor of Skyline Exhibits , has a team of eight sales people selling custom trade show exhibits and portable displays to marketers and trade show managers in New York City and several northern counties.  The cover note is in plain text, inviting customers to have a look at the latest “Minute” video.

The Battle For Customer Attention

B2B Marketing Insider

It used to be so easy. With the right amount of budget and the right Madison Avenue “Mad Men,” any business could reach their target audience. But now, the consumer marketplace is fragmented almost beyond recognition. We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Trust is hard to come by these days

Buzz Marketing for Technology

For years I have kept tabs on the Edelman Trust barometer report , which comes out every January in Davos.  And this year was no exception. After last year I figured this years report could make an excellent gauge of the economy worldwide! Simply put the report states: Trust is down in every industry and every country across the board by an average of 6%. Well 2 things …. But where do you start?

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Why Your 2012 Marketing Plan Needs Tablets

It's All About Revenue

by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. The holiday shopping season was a boon for the tablet market. Ownership of tablet computers in the U.S. As Marketing Land noted , if representative of the overall American population, than 44.6 million people now own tablets.

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Top Internet strategy, marketing and technology links for the week of January 22, 2012

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012…  . Maximizing Your Brand Presence on Google+  (Marketing Profs). Tips to Keep Your Website Ahead of the Curve in 2012  (Mashable!). Users Not Customers Will Wake You Up to the Future of Doing Business (Small Biz Trends). Content Marketing 101: Get the balance right (Internet Marketing).

Content Marketing Advice: Stop Competing with My Children!

Digital B2B Marketing

Today, marketers are locked in a battle for attention. As individuals, we are flooded with more marketing messages than we can consume. Getting our attention requires something exceptional. To date, the currency that purchases our attention is content. Content that is useful and connects with our priorities, content that entertains, content that teaches. However, content is merely the vehicle.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

Case study: Content marketing success at a medical practice

grow - Practical Marketing Solutions

If you can’t view this video, Click here: Content marketing success at a medical practice. first reported my friend Lisa Reath’s remarkable success marketing her family’s medical practice in 2011.  Since then, Lisa has continued to develop extraordinarily effective social media marketing initiatives. In this video, I describe her latest innovation and she is going old school!

The Rapid Growth of Marketing Outsourcing

Fearless Competitor

According to a recent study by CMOSurvey.org, Marketing Outsourcing  - outsourcing of marketing is growing fast. Click the link to read the original post, including the downside of outsourcing.). This study, by Christine Moorman, Director of The CMO Survey and the T. Austin Finch, Sr. ” The findings were interesting. This percentage has grown over time as shown in Figure 1. What do you think?

Content Marketing is the Fuel of Marketing Automation – Advice from Experts

Fearless Competitor

Let’s say you use a marketing automation product like Marketo , E loqua , Silverpop , Act-On , or Pardot. You want to nurture leads over time. You need to create a series of transactions that lead from Problem to Solution. And you need to map that content to titles, industry, products, buying stage and more. For most companies, it’s overwhelming. They feel it’s too much.

What Every Parent Should Know About Social Media

Sazbean

I gave a talk last week at The Roeper School here in the Detroit area about some concerns and dangers parents should be aware of when your child uses social media. Here’s the presentation: Social Media & Your Child — What Every Parent Should Know. View more presentations from Sazbean Consulting. News & Notes

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

12 Revealing Stats About B2B Social Media Marketing

Social Media B2B

Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges in effectiveness and understanding the results. In a recent survey of 5,000 B2B marketers from all industries, Penton Marketing Services found some pretty revealing statistics. Click the link for the full report (registration form required). 1. 81% of B2B Marketers find online marketing moderately to extremely challenging. 2. 77% of B2B Marketers said their websites are not that effective at generating leads. 3.

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