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| | SALES LEAD DYNAMICS
DECEMBER 20, 2011 Does Your Mother Know What You’re Doing?
You’re smart. You’re an expert. You do great work. Clients love you. But does your mother know what you do? If not, you’ve got a problem. You may be able to explain your business to experts in your industry and people familiar with your work. But if you can’t describe it to your mother, you probably can’t describe it to a lay audience. And that means missed opportunities. It Should be so Easy.
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