Fri.Nov 30, 2012

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Seeing Past Internet Marketing Silos

Biznology

Photo credit: wattpublishing. Picture this: You are driving through the middle of the US. Let’s just say you’re in Kansas, Nebraska, or somewhere like that. You are on a long straight road that is flat and never seems to have a turn in it. On either side of you are fields. They can be fields of whatever you want them to be but remember where you are.

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Content Marketers Must Read Book of the Week!

Ambal's Amusings

Name: ‘ Content is Currency: Developing Powerful Content for Web and Mobile, ’. Author: Jon Wuebben. Blog Twitter Facebook. In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed.

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Social Media Guru Marcus Nelson Talks Salesforce Social and Employee Advocates

Adobe Experience Cloud Blog

by Jason Miller Marcus Nelson is a social media thought leader and Founder & CEO of Addvocate, a social amplification platform turning employees into inbound marketing and lead generation machines. Before branching off to do his own thing, Marcus was Director of Social Media at Salesforce, and was instrumental in helping them develop their ass-kicking social media strategy.

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Don’t Settle For Social Stats, Get Customer Insights

Convince & Convert

Lisa Joy Rosner, NetBase @lisajoyrosner. Lisa Joy Rosner , CMO of Netbase , joins the Social Pros Podcast this week to discuss using social chatter data and insight to understand more about your customers, and as a result, more about your business. Read on for some of the highlights or listen below for the full podcast. Listen Now. Click the play button to listen here: Download the audio file: [link].

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Influencers in B2B Marketing: Building Your Brand

MLT Creative

For anyone who was unable to attend MLT Creative’s Revolutionary and Remarkable event recently, Ideas on Influence, I wanted to write a quick blog post to let you know what you missed. The event. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

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8 ways to come up with great last minute content

Integrated B2B

“If you want to be interesting be interested.” Well, sorry to start of a post like that but there is a good deal of truth in that saying and if you’re business is content marketing or depends on your blogging activities you’d do good to keep it in mind. Coming up with interesting content that address and tantalize your readers and giving it a remarkable personal ( or corporate ) spin is one of the basic tenets of content marketing and the recipe for blogging success but as most peopl

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10 Businesses We Admire for Brilliant Global Marketing

Hubspot

Just a few weeks ago, we looked at the ins-and-outs of Facebook's new Global Pages -- a platform for brands to easily share region-specific content with international markets. Dankeschön, Facebook. No longer is global reach reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened social media and community managers.

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13 Hilarious Examples of Truly Awful Stock Photography

Hubspot

Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it. There's the rise of Pinterest. The more visual nature of Facebook after the release of Timeline. The popularity of infographics. The general population's short attention span coupled with an overall aversion to reading. After all, a picture says 1,000 words, right?