Wed.Aug 10, 2011

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Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

In a recent blog post called The Problem with Automated Sentiment Analysis from Fresh Networks, a social media agency, they evaluated a few sentiment tools and their results are quite similar to what we’ve found in a number of our own experiments: - About 80% of posts are neither positive nor negative. - Sentiment tools “accuracy&# of 70% to 80% is largely driven by their ability to correctly label neutral posts. - “In our tests when comparing with a human ana

Analysis 182
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Principles of Great Content Marketing

The Effective Marketer

Whether creating a Whitepaper, an eBook, a new Email Marketing campaign, a web page, or any other type of marketing content there are a few basic principles you should follow: Is it simple? Is it timely? Will it solve a problem? If you can answer “yes&# to all three questions above, you’re on the right path to coming up with great content.

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Formstack Review

Convince & Convert

embedded video. feature description. use case description. contest. - how would you use it? - 2 winners, discount code for all.

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A Crash Course in Conversion Optimization, Part II

MLT Creative

Improving the Online Experience. As I mentioned in my previous post, I recently completed the MarketMotive.com training course Conversion Optimization. Another key take-away from that course that applies to B2B marketing is the concept of improving your customer’s online experience. According to the presenter Bryan Eisenberg , most sites don’t have a traffic problem; they have a conversion problem.

Course 59
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How Google+, Facebook, Twitter, LinkedIn and Tumblr Compare [Infographic]

Hubspot

With new social networks and social media services popping up all the time, it's easy for us marketers to feel daunted. With each network often coining its own social media lingo, learning the ins and outs of new platforms can seem almost as difficult as learning a foreign language. That said, successful inbound marketers will stay on top of these new platforms, making an attempt to understand their business potential and how they can be used in their own marketing campaigns.

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How to Write a Terrible, Horrible, No Good, Very Bad Blog Post

Hubspot

So wait -- you don't want to win the award for the worst blog post ever written? Okay, I'm not sure if there's an actual award, but there are some easy things you can do to make sure your blog never gets read or does anything to benefit your business. So if you want to kiss that SEO juice and those precious blog leads goodbye (or if you just want to learn what to avoid), here are our top 10 tips for writing a terrible, horrible, no good, very bad blog post. 10 Tips for Writing the Worst Blog Pos

Blogger 50
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SEO: 301 Redirects Don't Pass Existing Social Shares

Hubspot

Whenever you consider a website redesign or changing the layout of your website, there are a number of extremely important questions that you should ask yourself. For example, you should think carefully about where you are going to move your key resources or pages, what impact the shift might have on them, and how to make sure that you’re easily able to get found.

SEO 47
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Discover Which Influencers Are Tweeting Your Content [Free Tool]

Hubspot

Looking for an easy way to identify some of your content's biggest evangelists? Or perhaps you just want to know how well your content is spreading. Well we have the perfect tool just for you! In preparation for our upcoming webinar, " The Science of Social Media " (don't forget to reserve your spot !), HubSpot has just released its newest free tool, created by Social Media Scientist Dan Zarrella.

Tools 45
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3 On-Page SEO Mistakes and Tips for Franchisees

Hubspot

In the United States, the franchise industry accounts for almost 40% of all retail sales. Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of on-page search engine optimization (SEO) best practices. Here are three on-page SEO tips for franchisees to help get found by more people looking for their products and services. 1.

SEO 45
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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3 Reasons to Attend Inbound Marketing Summit 2011 in Boston

Hubspot

This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. Next month, I’m traveling to Boston with several members of the PR 20/20 team to attend the Inbound Marketing Summit.