Sat.Oct 01, 2011 - Fri.Oct 07, 2011

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When social media destroys a career — The business case for being a fake

grow - Practical Marketing Solutions

A guest post by {grow} community member Leslie Lewis. Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it.  Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook.

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Why SEO Is The Key To Successful Marketing

B2B Marketing Insider

Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click. In know it can be confusing but… To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity.

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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. We often throw this idea around as marketers – “being relevant”, but few people discuss how! So to illustrate this, I decided to run a research experiment to show at IAB MIXX.

7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. It was great getting the perspective of marketers outside of technology. But they call it “financial services” for a reason: They have all of the same struggles as technology services companies—with the added complication of tons of regulatory requirements. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change. 30% said yes.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The business case for Facebook, in one sentence

grow - Practical Marketing Solutions

What is the most-debated question in social media today?  One candidate is,  “Should my company have a Facebook page?” ” The tension comes from several angles. It could be due to: The company is not culturally-ready to deal with comments from real people. The company has whacked-out expectations about how sales will increase once they have a Facebook page. ” Think about it. 

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How Many Fields Belong On Your Landing Pages? [Chart]

It's All About Revenue

by Egan Cheung | Tweet this One of the most popular requests we get is to look at how the number of questions asked in a form affects whether or not people fill it in.  Common wisdom is that the fewer questions asked on your form, the better. We analyzed data from 1,500 forms over the last 3 months and calculated the conversion rate as the number of submissions per unique visitor to that page. 

Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value

Tony Zambito

Image by J. McPherskesen via Flickr As a follow-up to the article Influence of Buyer Perceived Value (BPV) on Buyer Behaviors and Decisions, offered is a perspective on how to implement a scorecard approach. 

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences? Try these six surprising B2B content marketing ideas. Branded Tool – Create a branded tool for prospects and customers that provides a customized analysis, report, product recommendation, or plan.

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Twitter is dying—and it’s all your fault

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. I’m going to get flak for this post, but I don’t care. I’m so frustrated that I have to write something. love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. But Twitter is dying, and it’s all because of you. Then I go to a Twitter List of my favorite Tweeps. Let’s be clear.

What is the Social Enterprise?

It's All About Revenue

by Jesse Noyes | Tweet this Walking into Salesforce.com’s massive Dreamforce conference recently, a long banner greeted you. Welcome to the Social Enterprise,” it declared. The sign introduced a question that would linger on the minds of attendees and that Salesforce executives would try to answer: “Just what exactly is a social enterprise?”. Is it all about social CRM? Michael Krigsman.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers.  The value comes from penetration, permanence, perseverance, and persistence.  The Internet is such a gift. 

Google Will Be the Largest Content Producer in Three Years

Junta 42

A decade ago when I worked for Penton Media, Google was a hot topic.  To partner or not?  Do we open up our web content to Google’s spiders? It seems a silly discussion today, but it was big business then. Publishers and editors were of the mindset that Google was somehow stealing their content by indexing it and serving it up to Google’s search engine. And Google Grew. But what if?

Should we have multiple company bloggers?

grow - Practical Marketing Solutions

It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly.  Your blogging strategy will have a powerful impact on the direction of your entire social media effort. Some of the best blogs in the world have evolved to support a number of corporate strategies.  And that’s where you need to start — assess the strategy, resources. Advantages.

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

It's All About Revenue

by Joe Chernov | Tweet this Content marketing is the tendon that connects social media muscle to the lead generation bone. Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best. Pulizzi, who founded The Content Marketing Institute , was my lead collaborator. In other words, this free, 16-page guide is like a B2B content marketing multivitamin.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Steal a Chapter from the Sales Strategy Playbook to Improve Marketing ROI

B2B Lead Generation Blog

Tweet A few weeks ago, I wrote about ways to combine sales and marketing knowledge to improve lead generation.  Let me be more specific about one strategy that the best sales organizations do that marketers should replicate in their demand-generation and lead-nurturing campaigns: Stratify resources as part of a coverage model. Probability of purchase is another.  Demand generation. Targeting.

Infographic of the Week: A Visual Guide to SEO [INFOGRAPHIC]

Ad Your Comment Here

We all know what Search Engine Optimization is (…or maybe we don’t). BUT, regardless, we have found the infographic to fix all of that! Check exactly how SEO works and what it can do for you! Thanks BloggingPro! By: BloggingPro. Uncategorized Marketing SEO SEO explanation

Weekly Wrap Up: October 7

Savvy B2B Marketing

Looking for some inspiration to take you through the weekend? Look no further! Tweets, Links, Circles and Likes: Necessity or Luxury for B2B Professionals? by @ Marketri. Debra Andrews lays out the pros and cons of using popular social media tools. The Eloqua Grande Guide to B2B Marketing Content [Free eBook] by @juntajoe. A gem of a guide to the world of content marketing, written by Eloqua’s VP of Content Marketing, Joe Chernov and Joe Pulizzi of the Content Marketing Institute, with contributions by Ann Handley and CC Chapman (authors of Content Rules ). " Great inspiration

R.I.P. Social Media Consultant

WindMill Networking

I wrote a post earlier this year about why companies shouldn’t outsource their social media and why I didn’t want to “do” social media on their behalf.  If you remember that post, you’re probably already taken aback by the title of this blog post, but over the last several months, the landscape for how businesses use social media has drastically changed. What’s your take? Social Media Marketing

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. Your blind spot is there. The problem is, you only see how people respond to your content and your offers. You only see what is happening on your own properties. Publishing.

How To Become Confident In Your Internet Video Blogs

Sazbean

This is a guest post by Andy Havard, who is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. The following article explores how you can create confident video blogs on the Internet and enjoy the popularity that ‘vlogging’ is receiving across the web. 1. Always Know What You Are Talking About. Make Sure You Know Your Target Audience. Summary.

Do you mix business and pleasure?

Savvy B2B Marketing

Should I write about personal stuff on my business blog? How much? Which topics are acceptable and which are taboo? Can I swear? Should I voice political opinions? Can I post pictures of my cat? My kid? My dinner? hear these questions from new bloggers of all kinds – B2B business people, start-ups, creative entrepreneurs, artists, coaches, etc. It depends. Be honest. ” and a cannonball.

Nominate your candidate today for the SLMA’s2011 “Top 50? in sales lead management.

Sales Lead Insights

Don't miss your opportunity to nominate someone to be among the fifty most influential people in sales lead management in 2011. The Sales Lead Management Association (SLMA) just opened nominations for this year's most influential professionals in sales lead management. Why not nominate your candidate now? Nominations are open through October 25th. Click here to nominate your candidate.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

What if There Were Nothing As Sure As Marketing, Death and Taxes?

B2B Marketing Traction

…and Marketing? What if marketing were regulated the way taxes are? Would the world be a different place? As another tax deadline looms I’m reminded of this question that often comes to my mind. What if marketing were regulated and legislated like taxes? Or regulated the way businesses are regarding treatment of their employees? Marketing consultants might have to get certified. 2.

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7 Awesome Email And B2B Social Media Integrations

Social Media B2B

Great inbound marketing is integrated marketing. Social media can’t be an isolated tactic and succeed. Instead it has to be part of an overall inbound marketing strategy that includes search engine optimization, blogging, email marketing, marketing automation , and other strategies. One of the most powerful points of integration exists between email marketing and social media.

Thank you, Steve Jobs.

Sazbean

I have always had an Apple computer, from the Apple IIe my father had when I was a kid to the new Macbook Pro that’s on its way to my door. remember fondly that Apple IIe, on which I learned my first programming and gaming. It sat in my father’s office in the basement of our house in Michigan. It had two disk drives, two paddle joysticks and a monochrome green monitor. Stay foolish.”

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How to leverage Facebook for business – II

EMagine B2B Blog

This is the second of a three-part series aimed at helping our readers understand how best to use Facebook for their companies’ benefit.  It assumes some casual familiarity with Facebook, but nothing approaching wizard level.  The third part will appear here in 1-2 weeks. In the first installment of this mini-series, I discussed how to [.]. B2B Web Strategy Social Media

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Savvy Speaks: How Do You Stay Organized?

Savvy B2B Marketing

We Savvy Sisters are BUSY. When we get busy, we're often juggling several clients and dozens of projects (not to mention kids, SO's, pets, hobbies, etc). And because the copywriter is almost always the unofficial project manager too, that means on any given day we could be tracking hundreds of milestones and deadlines, too. How do we stay organized? Michele. Wendy. Jamie. Good luck! Try it!

B2B Outbound Marketing Strategies ? Which Are In and Which Are.

Marketri

Fascinating Event Marketing Stats

Sazbean

Events (classes, conferences, webinars, social, etc.) can be a very effective way for organizations to generate leads and increase awareness and reputation. HubSpot and Constant Contact have put together some of the more interesting statistics about event marketing: Fascinating Event Marketing Stats. View more presentations from HubSpot Internet Marketing. Marketing

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How to Write B2B Blogs: Your Story is Your Service

It's All About Revenue

by Andrew Moravick | Tweet this I sat in on a live session of #blogchat at the MarketingProfs B2B Forum not too long ago and a provocative question was asked of the group – “are you blogging to tell a story or are you blogging to sell a service?” Points and counter points emphasized either the story or the service. listened closely and, having yet to find my full confidence as a marketer, held my tongue. As time for the session slipped away, I could no longer contain myself. The key differentiator then becomes how that information is conveyed. That statement is cold and generic.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

High expectations. A {growtoon}.

grow - Practical Marketing Solutions

{growtoons

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Why Does Facebook Hate B2B Companies?

Social Media B2B

With the constant changes to Facebook’s platform, B2B marketers are already challenged to connect with customers and prospects on the platform. Now they are talking about making it worse. It makes me wonder why Facebook hates B2B companies. Was Mark Zuckerberg bit by a B2B company when he was a kid? You know where Nielsen got its start, right? They are not coming to Facebook for a brand lift.

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Why you will NEVER see an ad for Find New Customers

Fearless Competitor

B2B Demand Generation | Find New Customers policy on advertising. Every Thursday evening we do a Twitter chat on B2B marketing. Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. The question posed was this: Which advertising strategy works best for you? Google adwords, Linkedin or Facebook? Our answer: None of them. When the participants heard of our company policy – they were shocked. “ Find New Customers does zero paid advertising? ” They did not understand. Why not? Why not? Find New Customers

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. However, for enterprise B2B marketers, these approaches are not mature enough to broadly support demand generation marketing. The problem: consuming traditional B2B content used for demand generation requires a significant time commitment. Open Landing Page Results.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. Here goes. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. This strategy has two main elements, which were set out by CEO Brian Halligan in his keynote: - expansion to “middle of funnel” marketing. In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages.

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