June, 2009

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7 Tips on how B2B marketers can leverage social media

markempa

In B2B sometimes we need to remind ourselves that people don’t buy from companies, they buy from people. That’s why why I think social media has a lot of potential for B2B marketers and sellers. Why? Social media tactics are wonderful for building and supporting business relationships and making yourself more available to connect with your current and future customers.  If you are still on the fence or if you are still struggling with how to fully utilize social media, I encourage you to c

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Cloud-Based QlikView Still Isn't Available as a Service

Customer Experience Matrix

Summary: Pay-as-you-go pricing would make QlikView easier to buy, but the company doesn't offer this option. To make a stronger business case for the purchase, include the value of shifting work from IT to business users, and of producing results faster. Last week’s post about QlikView 9.0 prompted an inquiry from a manager who has been trying for a year to convince his company to consider the product.

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services.

Tactics 100
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b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation.

Relevance 100
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Lead Gen: Don’t Go for the Quick Sale

The Point

Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments. The conclusion, not surprisingly: that prospects who have been nurtured over time are much more likely (by a factor of 15 [.].

Lead Gen 100

More Trending

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Moving Marketing Leads to Sales Pipeline best practices data

markempa

A key challenge B2B lead generation is driving leads from the marketing funnel to the sales pipeline. MarketingSherpa just published a chart that shows which best practices are marketers NOT using to effectively manage their marketing-to-sales pipeline process. Check it out. The one that stands to me is the last one, "have a process for handing leads back to marketing" when they are not sales ready.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com.

Marketo 131
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Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. This time, I’d like to concentrate on the how. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication

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b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation.

Relevance 100
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Demandbase: Converting More Web Visitors into Leads

The Point

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web [.]. Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

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7 Ways Facebook will Change your Life!

Buzz Marketing for Technology

So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform. What you are about to see is a number of ideas I have about the future of Facebook. These are not pie in the sky ideas or something I dreamed up - I feel these are very doable.

Facebook 166
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Inbound lead nurturing presentation

markempa

I had a great time with being a professor at the inbound marketing university. Here's my presentation deck on inbound lead nurturing (CV201) via #IMU for those who missed it. #8 IMU: Inbound Lead Nurturing (CV201) View more OpenOffice presentations from Hubspot Marketing. You can check out all the other classes or register at: [link].

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Marketbright's Campaign Flows Work Well for Serena Software

Customer Experience Matrix

Summary: Serena Software is pleased with Marketbright's Visio-style interface for complex campaigns. The real work is in designing the campaigns, not setting them up in the software. (Second of three posts on demand generation interfaces.) I spoke last week with Marketbright client Michaline Todd, director of corporate marketing at Serena Software , to see how Serena likes Marketbright’s campaign interface.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Five reasons why B2B marketers should be in social media even if their companies are not

Chris Koch

To be successful with social media marketing, we are going to have to become social media guinea pigs. We are accustomed to creating programs and campaigns and then standing back and observing them. Social media will demand involvement that is much more personal. That’s why it’s important for us to start building our expertise in social media today, even if social media isn’t yet at the top of our marketing agenda (and our research shows that among B2B marketers, it is not).

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Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails.

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because you can't beat free marketing training

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes. If you haven’t done already, check out the review of the first 5 presentations.

Training 153
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Inbound Marketing & Marketing Automation

LeadSloth

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 tips to build more relevant and engaging lead nurturing emails

markempa

A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label. Here’s a quick and surely incomplete run-down of those I’ve seen recently.

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve. Whether you are a small local business, or even a well known product or service you will need to give some thought to your audience like, who they are, how do they want to be spoken to, what messages would you want them to receive, and what are the

Facebook 133
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Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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inbound marketing training for free

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Inbound Marketing Training for Free Last week I attended the Inbound Marketing University , a free online program put together by HubSpot featuring talented well known professionals on blogging, SEO, social media, lead nurturing, email marketing, landing pages, and viral marketing.

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Apple’s marketing arrogance

Chris Koch

It’s marketing 101: don’t hold your needs above those of your customers—and don’t defy the expectations that you set with them. Apple has violated both of those rules this week, and I’m sure they could care less—Apple long ago concluded that their products are so much better that customers will overlook the arrogance with which they treat customers.

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B2B Lead Generation Blog on list of top 100 blogs

markempa

Looking for tips from expert sales people and marketers across the world? Take a look at this list of 100 Blogs to Boost your Sales Skills. The list, generated by The Fixer-Upper Blog, is comprised of sites that will offer you tips in the latest sales and marketing techniques.  The list is divided into categories including: personal sales, build up to corporate and international clientele, marketing for more sales and lead generation.

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How the Buying Process Has Changed, and How It Hasn't: Notes from the Field

Customer Experience Matrix

Summary: The Internet has given more power to buyers and changed the buying process. But product and responsive salesmanship still make the difference. The deer that ran into my car on May 21 provided still more posthumous marketing insights when the insurance company declared my car a total loss and I had to buy a new one on short notice. My latest pass through the quintessential American purchase experience confirmed one obvious truth and recalled two others that are easily forgotten. - The ob

Process 131
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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Top 5 Lead Management Excuses (with Poll)

The Point

According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place. Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009. As someone who sees clients achieving very real, [.].

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Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails.

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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code! Wow, now that’s inventive. But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media.