Thu.May 03, 2012

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Why inbound marketing is good for copywriting

Tomorrow People

Why inbound marketing is great news for your business content. Content is a business essential right now. Most companies want to boost credibility and strengthen their online profile with professional content on their blogs, websites and emails. But it seems that many companies are still missing a trick when it comes to actively designing content around bringing in new business.

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Mobile Positioning: A Business Must

Webbiquity

Guest post by University Alliance. Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. In fact, by 2015 more U.S. Internet users will access the web through smartphones than through PCs, according to technology site Mashable.com.

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The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)

ViewPoint

The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a complex sale that impact B2B lead generation costs. Let’s now turn our attention to the characteristics the right marketing metrics should have and then use those characteristics to clearly identify the marketing KPIs needed to correctly measure lead value in B2B lead generation.

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Deliver Results With A Search-Driven Marketing Plan

Marketing Insider Group

Why should any marketer consider a search-driven marketing plan? Can’t we just take what we did last year, do 80% of that and add some new bits? You know, we’ll add in some social strategery and what not. Create some viral videos. Update our Facebook page…no? Unfortunately, many marketing plans are built with a few minor modifications to the previous year’s plans and some new buzz words added in.

Planning 168
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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An Overview of the Google Adwords Recent Changes & New Features

NuSpark Consulting

Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update. Well, change is normal; just ask Google and Facebook. Many of the paid search changes are welcome; others are drawing controversy. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. .

Adwords 160

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B2B Lead Generation vs B2B Advertising: What You Need to Know

Digital B2B Marketing

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B publisher that you are interested in lead generation and the majority will point to some form of white paper syndication program they offer. For the sake of this post, lead generation programs refer to publisher programs that promote your content and capture registration.

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Specialization is Scary but Required for Digital Marketing

Biznology

Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And differentiation online often requires specializing–not just extolling how your product is different and better, but actually choosing particular uses, particular market segments, and just plain smaller markets than you tried

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Do’s and Don’ts for Re-Purposing Content to Your Blog

B2B Marketing Traction

It’s efficient to re-purpose content into your B2B marketing blog. But, there is some content that really doesn’t belong. Be careful. Your B2B marketing blog is not a place to cut and paste just any existing content, so you can make your per week blog post quota and bump up your SEO performance. Done right, your blog should add value for its readers.

Opinions 104
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Insights on the Facebook IPO Roadshow

Adobe Experience Cloud Blog

by Phil Fernandez What a treat to chat yesterday with Kai Ryssdal , host of NPR’s Marketplace! I’m a regular listener of the show, so I was honored when his team reached out to me yesterday regarding the impending Facebook IPO. Here’s an inside look into the IPO roadshow process, and what Facebook executives can expect in the coming weeks.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Make the Most Out of a B2B Sponsorship – #Soslam Style

MLT Creative

These days, it’s all about stretching a B2B marketing dollar and sponsoring an event is no different. Your company has paid good money to support an event you believe in – why stop at having your logo listed on some signs and the program? You can do more! Using MLT Creative’s recent sponsorship of the SocialSLAM VIP Party as an example, read about what we did to make the event a success, to inspire you to do the same!

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Best Practices for Facebook Posting

EMagine B2B Blog

Timing is everything – The best time to post to your Facebook Timeline in general is between 8 p.m.-7 a.m. but check your analytics and experiment to find the time that’s best for your company. Find more information on timing your Facebook posts. What a Difference a Day Makes – In general, stories posted on [.].

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How to Recruit & Evaluate Rockstar Marketing Interns

Hubspot

Interns are good for more than just coffee runs. They can offer a fresh new perspective -- not to mention an extra pair of hands -- on marketing projects that are increasingly catering to a younger demographic's natural talents. Think about it: marketers are being asked to adopt new technologies at a rapid rate, experiment with mobile apps , be active users on current and emerging social platforms, blog like they've never blogged before.

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Form Templates: First Week in Numbers

JotForm

We released Form Templates a week ago. It turned out to be an amazing success beyond our expectations. Today, I’d like to share some numbers with you.Huge TrafficIn the first week, Form Templates received 100,000 page views by 55,000 unique visitors.Forms Created from Templates“Use this template” bu.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Leverage Thank-You Page Real Estate for Better Marketing

Hubspot

We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. that moment after a lead converts , and you say "thank you.". You do say thank you, right? Usually it comes in the form of a thank-you page that appears after a lead fills out your form, a thank-you email that goes into their inbox, or both.

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How Do SnapApp's Design Services Work? [SnapApp FAQ]

SnapApp

Creating a SnapApp is easy - all you have to do is create a user name, select your app type, and build away. Additionally, the platform is designed to make your user experience as simple as possible, so designing an app can be done even if you're not too tech savvy. If you'd like your app to be more advanced though and the look that you are seeking surpasses the capabilities of our platform - don't worry, you're not the only one who feels this way!

FAQ 48
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Target all stakeholders throughout the value chain

Integrated B2B

Once again, I was recently reminded of the complexity of B2B marketing in today’s connected world. I was speaking at a seminar for a group of sales representatives from Cotes, a manufacturer of industrial dehumidifiers, and in a discussion about targeting stakeholders, someone astutely pointed out that the right people to target might be in any number [.

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Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jason Falls , the founder and principal of Social Media Explorer. Read on for insights from Jason, and more information about his Explore conferences that are happening around the country. Listen Now. Click the play button to listen here: Download the audio file: [link].

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.