Fri.Aug 05, 2011

article thumbnail

4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? We don’t see the value of it for B2B and we want it off the table. Every time we talk about it, we have an endless argument that leads nowhere.”.

Facebook 157
article thumbnail

Social Proof: Are You Using Client Recommendations?

Writing on the Web

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take action. It’s called social proof.

Amazon 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0

Adobe Experience Cloud Blog

by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Enjoy! On July 26, 2009, I celebrated a half-century on the planet. In gratitude to my parents for giving me the gift of life, I felt in a giving mood myself.

article thumbnail

3 Marketing Lessons From Amazon's Web Strategy

Hubspot

Compete.com regularly ranks the world's top websites. Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick. Amazon, sitting at number 7, stood out to me immediately. No surprise here. Amazon is constantly exemplified for its web and marketing prowess.

Amazon 50
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

5 Tips for Getting Media Coverage Using Social Media

Hubspot

Sure, you may get a lot of your news from social media. But you can also use social media to spread your own news and maybe even generate some media attention of your own. It won’t happen overnight, and it’s not guaranteed that if you tweet at a reporter, he or she will cover your story. But there are a few best practices you can follow that will increase your chances.

More Trending

article thumbnail

LinkedIn Share Button Now On More Than 100,000 Websites

Hubspot

Now that the leading B2B social network, LinkedIn is a publicly held company, we're able to acquire a little bit more information around the workings of the service. In its earnings announcement this week, LinkedIn revealed that its share button, the tool that helps websites make it easier for their visitors to share content on LinkedIn, is now being used on more than 100,000 websites.

article thumbnail

Why Unified, Cross-Channel Customer Data Is Essential for Marketers

Hubspot

When asked about the effectiveness of their social media campaigns , most marketers will point to their latest Facebook Insights report or the size of their company’s Twitter following. When asked whether Facebook or Twitter influenced their customers’ decisions to purchase however, the data gets a bit fuzzier. Your company’s fan Page may get a lot of comments, but what exactly does that mean for your marketing strategy?