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How to Measure the Revenue Impact and ROI of Webinars

bizible

Webinars are an important component of many B2B marketing programs. They offer an experience that’s different from other types of content (typically more engaging), and give the speaker(s) a platform to cover a greater breadth or depth than a typical blog post. Webinars are content, in which you then use other channels to promote it. Here’s how to do it. Measuring the revenue impact of webinars.

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The Perfect Close

Your Sales Management Guru

The Perfect Close. -A book review-. The quality of new sales related books coming out is amazing and The Perfect Close by James Muir is another high quality book to add to your library. James writing style along with his content makes his book contemporary and a complete book to take an average performer to the next level. You can find it on Amazon. Do you have a Plan?-A Checklist to Validate it.

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Inbound Marketing or Outbound? Which is the Winner?

Act-On

The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey. But are marketing teams really migrating away from outbound marketing? You can control the message and timing.

Make It Personal: Using Data for Content Personalization

B2B Lead Blog

We’ve all been victims of personalization. You receive an email that includes your name, or you’re shown product recommendations based on previous searches. Whether you find it helpful, creepy, or somewhere in between, personalization isn’t going away – because it works. In a report released earlier this year from Seismic and Demand Metric, 80 percent […]. Data Quality Management

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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How to create a winning strategy with crappy content

grow - Practical Marketing Solutions

It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.” If you don’t believe me, try competing with Hubspot in the content space. In fact, it is already happening. Are the posts any good?

How to Move from Monologues to Dialogues with Engagement Marketing

Modern B2B Marketing

Author: Jim Kowalski A few weeks ago, I participated in a great meeting with one of our customers. But it didn’t start out that way. It started slowly and our content was missing the mark. Fortunately for our team, we were able to “read the room” and discern from our customers’ behaviors and postures which direction we should take the discussion. Pay Attention to Inactivity. Use the Right Content.

5 Examples of Visual Elements Your Email Marketing Needs

Vidyard

Designing emails isn’t just about coding and making sure they look good on different devices. Emails have to capture attention, build interest, and motivate readers to click through to your website or perform another action. Sound like a tough job to accomplish with a single message? It sure is! But these 5 examples prove that it’s possible if you use the right visual elements. 1.

How to Rock the World of Events and Marketing Automation

It's All About Revenue

Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. The good news is we can flip this equation by using event and marketing automation together. That’s powerful. What if we made events work for you. Marketing Automation

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Decentralized Content Marketing Playbook [Infographic]

Hubspot

In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website's blog, traffic would come. And after decades of interruptive television commercials and dinnertime cold calling, it was a welcome change in the world of marketing and selling. Top content marketers aren't simply cranking out blog posts and ebooks.

FinTech 2017: how digital transformation challenges of banks will lead to acquisitions

i-Scoop

As mentioned on our FinTech page and confirmed by, among many others, the World Retail Banking Report 2016, partnerships and collaborations in various forms and shapes are the future in the relationships between banks and FinTechs. Several examples have shown different approaches and virtually every analyst is emphasizing the more collaborative approach. Yet, not all […].

Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World

Modern B2B Marketing

Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. For three days, content marketers from around the world take Cleveland by storm. This year was no different.

Marketing To Millennials Is A Mistake

B2B Marketing Insider

The generation known as “millennials” is a mysterious enigma to businesses and marketers alike. They hunt for solutions to connect with this emerging age group on social media and on the web in general. The problem is that the media and marketers have painted “millennials” into a singular demographic consisting of teens and young adults […]. Marketing Strategy

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

What is Nurture Marketing? Pt. 1 – The High Level

Fathom

I’ve been writing quite a bit about marketing strategies in the past few weeks. Transformational Marketing. Integrated Marketing. Now, it’s time to talk about Nurture Marketing. What do these terms seriously mean, though? Are they interchangeable? Are they fluff? For the sake of clarity, let’s delve into Integrated Marketing and Nurture Marketing. What is Integrated Marketing? The end result?

How To Be a B2B Marketer At Dreamforce 2016

bizible

If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco? Which sessions, lounges, exhibits, and events would fit them best and yield the greatest knowledge impact? As a B2B marketer at Dreamforce, here’s where you could go and what you should do. The B2B Marketing Champions Lounge. All you have to do is register. Time: 7:30am – 5:00pm PST.

The Power of Being Different

Fearless Competitor

On this day, I want to share a key marketing idea. What makes you unique and different? The Apple iPhone is unlike other phones.  Apple revolutionized the cell phone world. REI, the outdoor retailer closed on the biggest shopping day of the year, yet employees were paid.  They were all over the news. What do you think of this idea?  Love your comments.

3 Inbound Marketing Insights from the State of Inbound 2016 Report

Synecore

It’s that time of year again. The eighth installment of HubSpot’s annual State of Inbound 2016 Report was recently published by the Boston-based inbound marketing automation software provider. Even though I read it every year, what I found particularly intriguing about this current offering is its generally brand-agnostic methodology. Inbound Marketing

B2C 14

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Artificial Intelligence Software Is Booming. But Why Now?

Opentopic

SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. to its products. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. The post Artificial Intelligence Software Is Booming. But Why Now? appeared first on Opentopic. Brands & Marketers

3 Ways To Create Content That Converts

ANNUITAS

The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. So much so, that at times marketers may resort to tactics that might fall into the questionable practices category. Do you recognize any of the following content marketing misses? One piece to rule them all. Engage? Check. Nurture? Check. Convert? Check. Bait and switch.

High Growth Strategy 2017: How To Future-proof Your Growth Strategy

Hinge Marketing

Is your growth strategy ready for the challenges of today…and tomorrow? Let’s face it, the world is changing and professional services are no exception. Client expectations are evolving. They want transparency and world-class solutions. What used to work no longer does. Competition is becoming more intense. New players, new technology, and new pressures are roiling the competitive waters. How can you maintain, or accelerate your growth? That’s where Hinge’s 2017 High Growth Study comes to the rescue! Take the study now ». You will receive a free copy of the overall results. 2). Growth Strategy.

11 Ad Agencies You Need to Follow on Twitter

Hubspot

It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. How are clients supposed to trust you with their social media accounts if you can't keep up with your own? Your agency's Twitter shouldn't be a jumble of PR announcements and random links -- it should be a reflection of your agency's personality.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Your Audience Called. They Say You’re Fired.

Act-On

“You will get all you want in life if you help enough other people get what they want.” ” – Zig Ziglar. Sounds like a nice philosophy, right? But is it a business strategy? According to some, it’s not even a business strategy anymore. It’s a business requirement. That’s all true, and it points to an excellent ideal. Our audiences don’t need advertisements. They need help.

Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein

Opentopic

– We’re experiencing artificial intelligence every day of our lives, even if we don’t know it or just take it for granted. Whether it’s Spotify using machine learning to give us a better music playlist, Apple using natural language processing to make Siri our digital assistant,or marketing companies using audience insights to personalize the CX, AI is truly everywhere. The post Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein appeared first on Opentopic. Marketing - Financial Services

What, How, and When to Measure Your LinkedIn Marketing

Content Standard

LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. But, without a strategy for analyzing your LinkedIn marketing efforts, it’s impossible to know whether you’re on the right track or whether you need to shift course. Research suggests that measuring ROI is the number-one challenge B2B marketers face, according to a report from Demandbase.

Does Your Marketing Culture Embrace Change Management?

Type A Communications

September 20, 2016 by Carla Johnson Change never comes easy. Whether it’s a detour on your way to work or restructuring an entire company, few people take change in stride. read more. Change Management Carla Johnson Type A Communications

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

8 Non-Sleazy Strategies for Upselling Your Clients

Hubspot

Have you ever given your order at a fast food drive-through, only to be asked, "Would you like fries with that?". This is a classic example of upselling -- a sales technique used to sell additional goods or services to existing customers. Among agencies and freelancers, upselling can seem tricky. Check out eight strategies below to help get you started. Marketing Agency Daily

Facebook’s New Advertising Objective Brings Business to Brick and Mortar Stores

Fathom

Having a difficult time getting Facebook viewers into your brick and mortar store?  There’s a solution for you now.  Store Visits is the new Facebook objective that will have advertisers like you clicking “like”.  The Store Visits objective is now separate from Facebook’s Local Awareness objective to target those in-store visits a little more closely than they were before.  This will be invaluable for clients who are looking for more foot traffic in their stores. This objective serves ads to those viewers that Facebook believes are most likely to visit your store.  Did you like this post?

Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year

PureB2B

Pure Incubation recognized by Inc. Magazine as one of the fastest growing privately held companies in the U.S. Topsfield, MA. For the third consecutive year, Mass.-based based Pure Incubation has been included in Inc. Magazine’s annual Inc. 5000 list, an elite ranking of the country’s fastest-growing private companies. Pure Incubation is number 1,985 this year with a revenue of $9.5 million.

Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. KITCHENER, Ontario – September 20, 2016 – Today’s marketer knows that no matter how important their message may be, the biggest challenge is getting their audience’s attention and keeping them engaged once they have it. In this age of jam-packed inboxes, a simple video featuring the recipient’s name can make all the difference. For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.