| | | Reputation to Revenue | | | | 6 articles |
| Page 1 of 1 | Previous | Next | REPUTATION TO REVENUE APRIL 4, 2011  B2B marketing as media: Six ways to think like an editor B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., customers, prospects, and other stakeholders) with interesting and useful material on a regular basis as the starting point for creating and sustaining interest in our products and solutions. | REPUTATION TO REVENUE FEBRUARY 14, 2011  Customer references and solutions marketing: Building blocks for business impact B2B marketers focused on high value solutions know that customer evidence is like gold. Great products may sell themselves based on features or price. But when you're asking business buyers to invest serious money in a complex solution, typically involving a customized mix of products and services, they need to know you've done it before and that other customers have derived real business benefits. | | | | | |
| REPUTATION TO REVENUE JANUARY 31, 2011  Four levels of B2B content sharing: Publishing isn't everything Consistently creating engaging content is one of those programmatic challenges that strikes fear in the hearts of many B2B marketers looking to take more advantage of social media. Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix. Four Levels of Content Sharing. Effective curation is not simple. anxious to share the content wealth. | REPUTATION TO REVENUE APRIL 19, 2011  Sustainability best practices can guide social media too Jon Hampson, Environment Director, for Capgemini UK , gave a great presentation last week on the top lessons for building sustainability programs at large corporations. Listening to Hampson recount the impressive strides Capgemini has made in reducing the company's environmental impact, though, I couldn't help but think about how relevant his lessons were for B2B social media, as well. | REPUTATION TO REVENUE MARCH 25, 2011  B2B ads worth spreading The always interesting TED announced the winners in an intriguing new competition the other day: Ads Worth Spreading. Building on the nonprofit's overall mission, Ideas Worth Spreading, TED decided to try and make a virtue of necessity. It wasn't an original idea. More than 2 million people registered on the BMW film site, and an incredible 94% of them recommended the films to others. | REPUTATION TO REVENUE JUNE 28, 2011 HP backs solutions rhetoric with org change and investments . Everyone talks about "solutions" these days but few seem to invest in the changes necessary to move beyond the rhetoric. For example, truly developing, marketing, and selling integrated B2B solutions typically requires both a strong focus from the top down and a new alignment from the bottom up. Far too often, companies talk the solutions talk but fail to walk the walk. They don't invest in new mechanisms to work across business units, new ways to connect with customers, and new skills for selling higher value offerings. Walking the Walk. But you need to know what matters to clients. | | | | | | | |
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