Wed.Jun 29, 2016

Reputation to Revenue

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Unengaged Email Recipients, Misunderstood and Mismanaged


As email marketers, we face problems that closely resemble hurdles seen in the dating world. Editor’s note: or the parenting world. Sometimes, no matter how determined we are and no matter how many times we try to get some kind of response from an email recipient, it just doesn’t happen. Sometimes we get consistently denied and ignored by our recipients. But you, the sender, will NOT know.

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LinkedIn Purchase Will Spark Brands into Buying Media Companies

Junta 42

In December 2013, CMI released its annual content marketing predictions report (as we do every December). That year, my first prediction was as follows: Microsoft will buy one, maybe two, media companies in certain industries. The outcome of these moves will pave the way for further media purchases throughout the year by non-media companies. So, I was a mere 30 months early with that prediction.

15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner


Snapchat, the one-to-one messaging app with more than 150 million daily active users , has earned a reputation for fast growth and innovation. But despite its success, it isn't the most user-friendly app I've ever played around with. Many of its best features are so buried within the app that a lot of people don't even know they exist. Already have the basics down? Rabbit = fast-forward.

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What! No More Lead Forms? Content Marketing In A Free Content World

B2B Marketing Insider

Imagine a world where we stop asking prospects to complete lead generation forms for gated content. Say what? How will marketing teams deliver qualified leads to their sales teams? How will content marketers measure their marketing performance? In fact, lead generation was ranked as the most important content marketing goal in the latest B2B Content […]. The post What! No More Lead Forms?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How to Create a Lean, Mean Content Creation Machine

Modern B2B Marketing

Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? But ‘more’ content creation can be a challenge in the face of scarce resources. One question I hear often is “How do you create content at scale?” Create An Editorial Process. But you know what? He’s right. Who’s editing for you? Not sure where to start? Do

What Are Customers Looking for at the Bottom of the Funnel?

B2B Marketing Insider

At the bottom of the marketing funnel, your leads start taking a hard look at a very specific set of questions and concerns. In order to convert, those questions need to be addressed – and addressed quickly. Because of this, it’s important to plan out a strategy for addressing those needs at the bottom of […]. The post What Are Customers Looking for at the Bottom of the Funnel?

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report   released  by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing.


Building Trust In Social Marketing Metrics With Attribution


Reproaching social media marketing’s vanity metrics is now almost a cliche. Unfortunately, many marketers continue to use them, and their limitations still hold true. Managers, directors, and executives don’t want to hear how many ‘likes’ or clicks a post received when they’re expecting business results. Maps and Mapping Technology. What if there’s traffic on that route or a major accident?


4 Examples of Content Curation Done Right

It's All About Revenue

In recent years there has been a lot of buzz about content curation , given its power to help fuel content marketing and better engage an audience. In fact in 2014, CNBC listed at as the #1 most overused word of the year. By now most marketers have heard of curation conceptually, but may not be familiar with how their peers use it in the real-world. Verne Global data center. Content Marketing


ReadyPulse Named Winner of Red Herring’s Top 100 North America Award


SAN CARLOS, Calif.–ReadyPulse, –ReadyPulse, Inc., the leader in influencer marketing technology, announced today that it’s among Red Herring’s Top 100 North America Award winners. ReadyPulse was recognized for its innovative solution for top brands to more effectively attract, engage and inspire consumers through the power of social influence. Being recognized in Red Herring’s Top 100 North America Award winners is a validation of the massive shift from paid to earned media by modern marketers,” said ReadyPulse CEO and Co-Founder, Dennis O’Malley. About ReadyPulse.


Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Generate More Engagement (Without Creating More Content)

B2B Marketing Insider

Ever feel like your content team is stuck in creation mode? You know – as soon as you finish one blog post or eBook, you’re onto the next one, giving little thought to extending the lifespan of the piece of content you just finished. The quality vs. quantity content debate is ongoing. On the quantity […]. Content Marketing

Do you need copyright permission every time you quote someone’s work?

grow - Practical Marketing Solutions

By Kerry Gorgone, {grow} Contributing Columnist. Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. Yet confusion abounds. obliged, and the following conversation ensued [username and URL redacted]. So no. So where’s the balance?

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers


The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages. ” The move doesn’t come as a total shock. It will. Shock. 2. Denial. 3.


How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try


As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry? Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos. The good news? In fact, it can make it hard to actually get work done.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Keep Your Audience Moving: An Interview With Ardath Albee


The next time you’re browsing through a bookstore or amazon looking for your next good or guilty read, chances are you’ll stumble upon a review that claims the work a real “page turner.”. Though you may unfortunately disagree with the statement upon your own read, the “page-turner” label for fiction and even nonfiction is usually a good measurement of success. Do they overlap? Or the top line?

11 B2B telemarketing mail tips


Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Therefore, what follows are some guidelines and tips for leaving B2B voice mails that drive the desired behavior and/or a return phone call.  . When doing so, also allow for the data to be wrong and use a phrase such as “According to our records ….” Like this post?

Give ‘Em Something to Talk About

Haley Marketing

What is your company brand? Can you define it? If you say “We place the best candidates, faster and for lower cost,” then stop right here – you have no brand. Nothing, at least, that sets you apart from any other staffing/recruiting firm in your area. You and your competition are making the same promises. So why would top candidates and employers choose you over your competitors?


The New Client Intake Form [Free Template for Agencies]


It might be hard to admit: Not every prospect is a good fit for your agency. Some don't have the budget. Some need a mindset shift. And some simply won't see the value of your services. Yet, many agencies don't find this out until much later in the sales process, sometimes after they have already sent over an in-depth proposal. Marketing Agency Daily

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

How to Make Your Mobile Marketing Work Harder

Lead Liaison

This article was posted as a Guest Blog Post by Jennifer B as it relates to Does your mobile marketing match your consumers’ use of their devices? If you’re like most companies, the answer is “Probably not.”. There are different types of mobile users—regular, super, addicts, all of whom can be affected by mobile marketing in some way. Download this infographic.

3 secrets to success on social media according to Gary Vaynerchuk


Opentopic blog >> With the rise of mobile shopping and conversational commerce, building a strong social media following has become an absolute must. But doing it right requires time, content, and most important of all, strategy. Gary Vaynerchuk – prolific angel investor, best-selling author, and one of the world’s most well-known (and successful) marketers – recently joined Shopify’s TGIM. Cognitive Technology Cmo cognitive technology


Content is King, Data is Queen – and Timing Holds the Court Together: B2B ESP


The premier predictive intelligence summit, B2B ESP is only three weeks away! To get ready for the event, we wanted to take the pulse of the current state of big data, predictive intelligence and the evolving B2B marketing landscape from our speakers. Our first post in this series highlights ideas from thought leaders at Brocade , LinkedIn , SiriusDecisions and Terminus. As the leading voices of the B2B sales and marketing, the below influencers share the insights and strategies that drive their approach to building the revenue engines at their companies. Interested in learning more? Latest


Autoresponders 101

Vertical Response

Say the words “marketing automation” to the average consumer, and what comes to mind (if they know the term at all) are the dreaded robocalls that disrupt family dinners every night or the shotgun-style junk emails that clog inboxes across the country. As a small business owner, you probably have no desire to be associated with anything like that. Yet email automation can be an effective, non-intrusive marketing tool for small businesses. We know email marketing works — the numbers bear it out. The Pros of Autoresponders. But the tool does more than that. Content offer emails.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

6 Tips for Encouraging Your Team to Blog


Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Unfortunately, if you don’t have a dedicated team of writers, you might struggle with producing high-quality content consistently. One of the best solutions to this problem is including your employees in the content marketing strategy. Let Them Be Creative.

5 Lead-Generation Tips For Your eCommerce Company


Opentopic blog >> It all starts with a fabulous home page. There are literally dozens if not hundreds of ways of generating leads for your ecommerce business. As long as you’re upholding your company’s reputation and ethics, you needn’t worry about “right” and “wrong” ways of generating leads. But it is safe to say that some methods will have. Cognitive Technology Cmo cognitive technology


B2B Social Media Marketing: 5 Tips to Get it Right – Social Media Explorer


Opentopic blog >> According to a recent CMO survey, overall social media marketing spend by B2B product marketers will increase from 8 percent to 18 percent within the next five years, while social media marketing spend by B2B services marketers will increase from 12 percent to 25 percent. Interestingly, however, only a measly 6 percent of B2B product marketers. Cognitive Technology Cmo cognitive technology


Contently Case Story: Inside the Strategy That Increased Gild’s Audience by 574 Percent


Contently Case Stories is a series highlighting some of Contently’s most successful clients. In 1985, Marty McFly and his Back to the Future companions transported themselves to 2015—a world of flying cars, hovercrafts, and self-tying shoelaces. While cars remain road-bound and regular laces still rule the playground, many of the film’s predictions were not far off. and Asia.


Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

12 Quick B2B Sales and Marketing Fixes

Great B2B Marketing

At Fusion Marketing Partners, we sometimes deal with clients who have both longer-term strategic issues (business model, lead-to-revenue strategy, etc.) […]. B2B Sales Cycle Sales and Marketing B2B Sales


Will a Co-Marketing Partnership Help Your Brand Strategy?

Content Standard

Back in 1998, in a small middle school just beyond the outskirts of Philadelphia, a small civil war was being waged during after-school basketball games. On the one side of the field, dedicated parents stood behind folding tables selling school-sanctioned refreshments. On the other, groups of sash-wearing girls peddled smiles and boxes of cookies. The reasons are primarily twofold. Probably not.

Marketing Performance Management: The New Role on the CMO’s Team


Opentopic blog >> The marketing team keeps evolving, with many organizations adding emerging roles like Marketing Technologist or Data Scientist. Ready to meet the newest member of the team? Enter the Marketing Performance Management (MPM) Specialist. MPM responsibilities like planning, budgeting, performance analysis and reporting, and marketing performance optimization have been part of the marketer’s repertoire for years. What’s. Marketing ROI Cmo marketing roi

6 Tips to Simplify Data Collection and Management

B2B Lead Blog

As businesses seek to implement an efficient strategy for leveraging big data, they often run into complications in the collection and management process. Collecting and managing big data can be incredibly time-consuming, and if not conducted efficiently, it can pose a tremendous burden to companies. Here are some tips to simplify your data collection, so […]. Big Data Marketing


Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

Highly skilled experts are the foundation of any professional services firm that works with the U.S. government. While firms know they need top-notch professionals, however, few realize the advantages of having on their staff an expert, or a team of experts, who is also widely known and respected throughout the industry. Let’s take a look at the findings. What is a Visible Expert ® ? Bottom line?


Insider Tips for a Pain Free Efficient Marketing Workflow


Want to know the key to efficient marketing workflow? Simplicity. How can your organization get there? Start with an honest review of your marketing workflow in play right now, then rethink and rework pain points by asking one question…. How does this contribute or take away from making marketing workflow more efficient? Creating a No-Nonsense, Efficient Marketing Workflow. What’s the “why?”.


Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

Highly skilled experts are the foundation of any professional services firm that works with the U.S. government. While firms know they need top-notch professionals, however, few realize the advantages of having on their staff an expert, or a team of experts, who is also widely known and respected throughout the industry. Let’s take a look at the findings. What is a Visible Expert ® ? Bottom line?


How to Achieve Explosive List Growth [7 Case Studies] – Marketing Blog for Conversion Rate Optimization Experts


Opentopic blog >> According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. This is corroborated by data from the Direct Marketing Association which revealed that marketers can expect an ROI of $38 for every $1 spent on email marketing. study from Monetate that analyzed. Cognitive Technology Cmo cognitive technology


Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The 3 Big Problems With Your Marketing Event Metrics


Opentopic blog >> In today’s data-driven marketing world, wouldn’t it seem crazy to spend the most money on the most poorly measured marketing channel? Strange as it is, it’s still happening. Events continue to dominate marketing budgets, while event success and ROI are measured poorly or not at all. The problem isn’t with events, but the metrics we use. Marketing ROI Cmo marketing roi

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