Wed.Dec 07, 2016

Reputation to Revenue

Trending Sources

How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]

bizible

Finding good, actionable data to help you improve your marketing is tough to come by. Study after study shows data from datasets that may or may not apply to your specific company. We get that. We recently published the 2016 edition of the State of Pipeline Marketing Report , a study of over 350 marketers from a wide range of companies. likely have little to do with your day-to-day work.

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How to Prevent a Live Q&A from Turning into a #BrandFail

ScribbleLive

Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. And they were trolled. Hyatt is not the first brand to watch a live Q&A veer way, way, way off track. Not necessarily. In Conclusion.

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Predictions: 17 digital marketing trends for 2017

Opentopic

What does 2017 hold for digital marketers? We ask a raft of industry experts from the marketing technology and industry community The age of the customer is here, and personalisation and consumer context are now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience. With the customer in mind, and the end of. The post Predictions: 17 digital marketing trends for 2017 appeared first on Opentopic. Brands & Marketers

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5 Holiday Videos from 2016 That Bring Joy to the World

Vidyard

I never really liked the holidays, I’m not going to lie. Working at a grocery store in my teens meant angry shoppers fighting over the last frozen turkey, hearing the grocery store’s grainy loudspeaker belt out Mariah Carey’s “All I Want for Christmas is You” several hundred times per day, and of course, snow. None of this was my jam. And that’s what I want to talk about today.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? Post discussions consistently.

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Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail

Act-On

When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash. Knowing this, why would you, as a marketer, want to reach out to customers through direct mail? After all, most your customers are using digital channels. Wouldn’t that be the best place to reach them? And while marketers are sending less direct mail and more emails, open rates for marketing emails are steadily declining. But where should you start? Fusing direct mail and email.

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Putting Meaning Back Into Marketing

Hubspot

Everyone in an organization is (hopefully) aware that marketing is essential to a company’s success. However, when asked to define what the marketing team does and how it impacts business, answers tend to come up short. What Do Other Departments Think Marketing Does? Marketing was noted as the least important department within the organization. As marketers, we know this simply isn’t true.

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Using Mobile Experiences to Grow Your List

It's All About Revenue

Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact. The Two Mobile Audiences. The Rented Audience. popular YouTube channel. Pandora. Your rented audience has: Higher cost to reach.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Dark Power of Medium

grow - Practical Marketing Solutions

By Kiki Schirr, {grow} Contributing Columnist. Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. Most marketing blogs will have an article about how to use Medium as a marketer. Very few of these articles go into depth on whether you should, though. Why you should consider using Medium. Medium is a powerful tool. It comes with a built-in audience that numbers more than 1.2 million unique signups. Bigger names draw more than 300,000. But wait… Or is there?

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5 Ways Retailers Can Close Out The Year With A Bang

B2B Marketing Insider

We are rapidly approaching the end of another fiscal year! How has your retail business performed? Whether it’s been an outstanding year or an utterly forgettable one, there is always more you can do to enhance sales in the closing weeks of Q4, and to finish up this year with a bang. Rethink Your Mobile […]. Marketing Strategy

How Does Digital Marketing Effect Your Ability to Build Your Brand Awareness?

Lead Liaison

Digital marketing has leveled the playing field for companies of any size to build awareness. Unfortunately, it has created some unique challenges as well. Whereas an established brand may have carried value for years (or even decades) with traditional media; brands may become stale or erode in a matter of months in the new media environment. Weakness: Your competition can create a lot of noise.

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VIP Experience At High Point Market Fall 2016

Marketing Edge

This is a video I shot and edited for the VIP Experience at High Point Market Read More. The post VIP Experience At High Point Market Fall 2016 appeared first on Give It A Think. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Think About This

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Is It Time to Take Your Rivalry Head-to-Head? When & How to Face Your Competitors Directly

B2B Lead Blog

Most marketers wisely crank out campaign after campaign, utterly and completely ignoring that any other brands exist in their vertical. Sure, their identity and messaging are openly discussed (and often dissed) in the war room, but they are never acknowledged in broad daylight with the public looking on. Yet, it’s been done, and sometimes with […]. Big Data Marketing

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Business-to-business (B2B) pricing strategy research – part 1

The B2B Research Blog

When developing the optimum pricing strategy in business-to-business (B2B) markets, it’s essential to have insights into how the market is likely to react when a product or service is sold at different price points.  That’s where market research comes in.  It informs pricing strategy by revealing likely levels of demand, revenue and profitability under different pricing scenarios. There are four main techniques used in pricing research and I’ll explore them all in this and my next blog post (all in plain English, with real-life examples you’ll be pleased to hear).  Gabor-Granger.

RSVP: Santa Clara Marketing Innovation Seminar

Kaon

Click here to register! Join Kaon Interactive   Thursday December 15th for our next Marketing Innovation Roadshow in Santa Clara, CA. Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. Director of Product Marketing, Quantum. Lynn Orlando – Sr. Marketing Manager, HGST.

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Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities

Infer

Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. MOUNTAIN VIEW, CALIFORNIA – December 7, 2016 – Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. Infer Glance Sales Intelligence Powers More Productive Conversations. the next three weeks).

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Kapost 50: Meet 2016’s Best-in-Class B2B Marketing Teams

Kapost

I think we can all agree—2016 has been an interesting year. We watched as the world navigated the #Brexit situation while battling in our local gyms for the hottest Pokémon. We marveled at the latest advancements in surgical implants made from 3D-printed titanium and then reacted to the US election this past November. There have been highlights and lowlights this year, but unless you have been living under a rock, many of these major events would have been hard to miss. Forget the Chaos. Let’s Celebrate World-Class Marketers. Everyone loves to celebrate their success from the last year.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.