Sat.Aug 27, 2016

Reputation to Revenue

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This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss John Oliver’s take on the broken business model of newspapers and predict the role brands might play in offering a solution. This week’s show. Recorded live on August 22, 2016; Length: 59:06). Download this week’s PNR This Old Marketing podcast.

5 Ways to Be a Content Guru

B2B Marketing Insider

What could I possibly know about this concept that didn’t exist two seconds before I typed it: content guru. remind myself that true joy exists in the release of not knowing what’s next. It’s not easy. We spend years upon years planning our future, masking our true beliefs, and stuffing our emotions with trivial things […]. Content Marketing

Lessons for Your Brand from Facebook Live Video—As Told by Hashtags

Content Standard

It seems like every week something new happens on Facebook Live video. The latest major flashbulb moment was when hundreds of thousands of people tuned in to watch some dude scale Trump Tower in New York using suction cups. The power and intrigue of live video is well-understood, but exactly what enterprises should do with the live video trend is not. nofilter. No Need to Change the Channel.