Mon.Feb 20, 2017

Reputation to Revenue

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10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. first posted this list on Facebook and it provoked some interesting comments. ” No.

82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]

bizible

What does the marketing performance management space look like in 2017? Where does multi-touch marketing measurement fit and what are the benefits? Allison Snow is a Senior Analyst on Forrester’s B2B marketing team with a focus on marketing performance management. Here is the transcript (lightly edited): Challenges and opportunities facing B2B marketers. Marketers can’t see anything.

B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects

B2B Marketing Insider

Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership. All is well in […].

15 Inspiring Examples of Small Business Branding

Hubspot

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. 15 Examples of Small Business Branding. 1) Elo Soap. The biggest goal was to be different, unique, and eye catching," Karolos said in an interview with The Dieline.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Think You’re Not Good at Content Marketing? Try Simplifying Your Strategy

B2B Marketing Insider

The masters of content marketing have become the masters of the digital universe. Those who excel at this craft enjoy as much as 7.9 times more site traffic than those who fall flat. They experience higher engagement levels, generate leads at a fraction of the cost of outbound marketing, and see conversion rates that are […]. The post Think You’re Not Good at Content Marketing?

The Bird's Eye View of Video: New Stats from Twitter [Infographic]

Hubspot

Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter? One statistics stands out: 82% of Twitter users interact with brands on the platform.

Delivering Quality Leads Is Top Priority for Half of B2B Marketers

KoMarketing Associates

Delivering quality leads is far and away the number one priority for B2B marketers in 2017, according to a new study , “The 2017 State of B2B Digital Marketing,” by DemandWave. As further confirmation that lead generation is the focus of the B2B market, driving more leads is ranked as the second most important digital marketing objective (23 percent). However, delivering quality leads is also today’s biggest digital marketing challenge for 32 percent of the survey’s respondents. Measuring and proving ROI (24 percent) and generating enough leads (16 percent) were also named as top challenges.

ROI 24

To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

It's All About Revenue

Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. Connect Identities Across Disparate Marketing Channels. Testing, 1, 2. Mobile Marketin

B2B Marketing Trends for 2016

Why Salespeople Can’t Sell Beyond Their Training [Insights from Sales Expert David Hoffeld]

Brainshark

Knowledge management in the age of social media

Biznology

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in the past few years. People are using it to post and share a variety of content. Social media trends. billion active users.

5 Marketing Challenges from Top B2B Marketing Leaders [Infographic]

Kapost

Remember “back in the day” when a solid content marketing strategy involved little more than a solid blog post, a Twitter account, and some SEO keyword research? Ahh, the good ol’ days. For the early adopters of content marketing, our current days can feel pretty bleak. This has been especially true for B2B. Marketing Strategy

Competitors want you out, influencers want you in

Onalytica B2B

“We don’t have any competitors.”. I’ve heard this often. My response is: if you don’t have competitors then your business idea is either so bad no one will touch it (possible), or so great it’s been done before (probable) – which is a proxy for saying yes, you do have competitors. The space you occupy is not empty. They’d be ecstatic if you approached them to work with them. First of all, why?

The B2B Demand Gen Marketing Playbook

Big Data Marketing: Who Owns Your Website?

B2B Lead Blog

Your website isn’t yours. You don’t own it. Sure, you may pay for it, work on it, outsource a portion of its upkeep and design to an outside firm, and spend a tremendous amount of your own time on it, but it isn’t yours. Your website belongs to your customers and it’s your big data […]. Big Data Marketing

Six Ways Marketing Can Shrink the Sales Cycle

Great B2B Marketing

I often talk about how B2B marketing and lead-to-revenue (L2R) can be massively beneficial to enabling your sales team to […]. Sales Cycle Sales Enablement B2B sales cycle

What Makes Act-On Different?

Act-On

Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. But we strongly believe that, although this decision is big, it need not be difficult. For a large segment of the market, Act-On is the clear choice to deliver key advantages to your marketing program for a cost-efficient price.

Event Wrap-Up: Talking Experience Design with Peter McGrath

Experience Marketing Insights

Key takeaways from Peter McGrath’s creative session in London

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A Content Formula for Complex B2B Organizations

15 Creative Lead Generation Ideas to Try

Opentopic

The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you. What if you could still reach your lead generation goals using methods that actually add value for. The post 15 Creative Lead Generation Ideas to Try appeared first on Opentopic. Brands & Marketers

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MPI: MACE 2017

Experience Marketing Insights

Join FreemanXP and MPI Potomac chapter to learn about the power of virtual reality

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Microsoft and partners combine the cloud, AI, research and industry expertise to focus on transforming health care – The Official Microsoft Blog

Opentopic

Microsoft announces new health-focused initiatives and solutions, and emerging strategic research partnership with UPMC The goal is noble: Empower people to lead healthier lives. And yet, few industries in the world face more complex problems than health care. Disparate and disconnected information systems, the uncertainties within regulatory environments around the world and the inevitable disruptions in core business models all. Brands & Marketers

IBM Connect 2017

Opentopic

Read the original article: govevents.com – IBM Connect, the leading workplace technology conference, is moving to San Francisco, the center of the tech world. Imagine the future you want, then learn how to make it happen today. At IBM Connect, you will gain the insights you need to capitalize on the disruptive effects of cloud, cognitive and analytics that are. The post IBM Connect 2017 appeared first on Opentopic. Brands & Marketers

Six Key Steps to Successful Marketing Automation Adoption