August, 2012

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HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads.

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#B2B Summit Day Two: Brian Carroll on How to Capture, Nurture and Convert Leads

ViewPoint

Brian Carroll is Executive Director of Revenue Optimization for MECLABS and spoke midday here in Orlando on Day Two of the MarketingSherpa 2012 B2B Summit. Some key takeaways all organizations should think about are: 64% of leads generated go directly to field sales without filtering or prequalification. Nurturing leads increases revenue by 125%—yet most companies don't do it. 80% of marketing generated leads are ignored, lost or ineffectively followed up by field sales (66% of sales people stop

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Exclusive 25 Minute Content Marketing Webinar

Tomorrow People

Date: Next Tuesday! Time: 9:30am - 10:00am. Where: On your PC! 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI).

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15 Ways B2B Marketers Can Be Using Twitter

KoMarketing Associates

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Twitter offers users the chance to share, connect, converse, link, view, follow, search, engage, praise, and vent in 140 character tweets. B2B marketers, in particular, can use Twitter to attract prospects, interact and engage with clients, increase brand awareness, understand their audience , and m

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Rethinking Video

Avitage

When you think about video, do you consider it predominately a visual or audio medium? I suspect most people would say visual. When we think video, we think camera. We think motion (video). But I have come to think of it as predominately an audio medium, albeit with important visual support. Indeed it is the effective combination of pictures and words together that create interesting and persuasive messages.

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Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

Today I’ll present the third and (mercifully?) final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. We define small to mid-size business as companies with $5 million to $500 million revenue.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

ViewPoint

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks.

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Journalism is Dead: Welcome to the Era of Content Marketing

Tomorrow People

Content marketing is here to stay and the good news is it's a damned sight more reliable than firing out endless press releases to indifferent journos, in the hope one sticks. Mainstream journalism has always skirted at the seamier edges of life. The dumbing down of the national press by agenda-driven media barons has seen an ever-increasing slew of scandal and sleaze clogging the front pages of low-rent publications.

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Yogi Berra on Content Marketing

Avitage

Yogi Berra had the brilliance to bring wisdom and insight to the obvious. I recently heard his famous phrase, “It’s like Déjà vu all over again.” It reminded me that there are lessons available in history that we can all benefit from. Having participated in the making of business innovation history with category management the emergence of content marketing is a Déjà vu experience for me.

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B2B Social Media Marketing: Focus on leads, not likes

markempa

Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost.

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Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created. Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more. These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations.

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B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush

ViewPoint

This is the second in a series of four blogs about B2B sales lead management, marketing and sales metrics, and proverbs. Not all proverbs (or expressions or sayings) are well understood. Something else not well understood in marketing and sales circles is the importance of certain metrics. This second blog is about the importance of valuing qualified inbound and outbound marketing prospects and the proverb “A bird in hand is worth two in the bush.”.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Don’t Miss the London Growth Strategies Conference!

Tomorrow People

Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Do you want to learn how to use social media and mobile marketing to grow your sales and revenues? Would you like to improve your inbound marketing skills at a hands-on workshop taught by some of the world’s leading experts ?

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Justifying the Cost of an Experienced Freelance Writer

WriteSpark

"How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. The reason? A writer who is experienced in running a business and managing projects as a freelancer can save you time, money, and headaches through more effective project activity and relationships.

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Making SEO Fun in a “Boring” B2B World

KoMarketing Associates

There’s a great thing that’s been happening lately around SEO and “boring” industries…people are realizing their product doesn’t have to be sexy and are actually embracing it! In December, Will Reynolds of Seer Interactive put out a video, “ Link Building in Boring Industries.” Last month, there was a great article from SEOMoz, “ Companies in Boring Niches Creating Great Content.” And, during my SMX Advanced presentation in May, I noted tha

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The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products

Customer Experience Matrix

One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Think Scrooge McDuck and his pool filled with gold coins. Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. The approach I settled on this time is to compare the average score of each item against its average in the previous edition, six months earlier.

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MarketingSherpa #BtoBSummit: Isaac Misses Orlando – Our thoughts and prayers for New Orleans

ViewPoint

Woke up in Gainesville, FL yesterday morning and headed out into light showers that ultimately approached tropical storm intensity before arriving in Orlando to heavy clouds but little rain. Prior to leaving Gainesville we searched for the not easy to find but definitely worth finding Peach Valley Café (ask for Lauren who my wife described as "a doll").

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Free 25 Minute Content Marketing Webinar

Tomorrow People

Date: Next Tuesday! Time: 9:30am - 10:00am. Where: On your PC! 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI).

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Justifying the Cost of an Experienced Freelance Writer

WriteSpark

"How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. The reason? A writer who is experienced in running a business and managing projects as a freelancer can save you time, money, and headaches through more effective project activity and relationships.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Marketing Technology Focus in New Startup Competition

The Effective Marketer

I’m excited about a new startup competition coming up soon. Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. The best thing about the event, though, is that it will attempt to pair big brands with promising marketing technologies. If you are a startup founder developing some cool software or service for marketing or big brands, this is worth checking out.

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10 Secrets to Producing a Video that Drives Results

Convince & Convert

Anyone can create a video and post it online, but creating an effective video that drives action is more science than art. So whether you’re shooting a quick interview with your phone, creating a fancy PowerPoint presentation, trying your hand at animation, or wanting to simply learn how to make a viral video for your business, here are 10 secrets to producing a video that sells. 1.

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6 Social Media And Search Articles You Missed When Life Was Just Too Hectic

Marketing Insider Group

Search and social. These are 2 topics that you cannot separate. I should add content marketing to the list but I want to cover that next week. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing.

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PowerViews with Tim Riesterer: Targeting Prospects via Status Quo Clusters

ViewPoint

Today's guest is Tim Riesterer of Corporate Visions. Tim is responsible for strategic direction at Corporate Visions including thought leadership, positioning, and product development. Tim has more than 20 years experience in marketing and sales. Prior to joining Corporate Visions, Tim co-founded Customer Message Management where he was CEO until it was acquired by Corporate Visions.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Key to Online Digital Marketing is Achieving Higher Grades

Tomorrow People

It’s no longer enough to base your inbound marketing strategy around your dazzling website. The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve. There are so many things to think about: How well are you using networking sites such as Facebook , Twitter and LinkedIn ?

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Marketing ROI Is a Broken Metric

Digital B2B Marketing

Your marketing makes me dislike you. In fact, it makes me, once a potential customer, reconsider if I should even do business with you. However, your marketing performance measurement doesn’t capture my disdain. I am simply one more individual that did not buy. I am just part of your standard drop-off rate. How many more people like me are out there?

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SEO: Do MetaTags Matter for Search Engine Performance?

B2B Marketing Traction

SEO technology is fast-moving and ever-changing, the industry is a highly fragmented and full of new folks entering it to “get rich quick,” so it’s no wonder it’s hard to learn the truth about SEO. In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance.

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