April, 2008

Reputation to Revenue

Trending Sources

Forms, fields and flows

Buzz Marketing for Technology

In this short video (about seven minutes) I introduce some basic principles of visual language: Forms, fields and flows. think of this as the “alphabet&# of visual language. This set of principles is the primary set of marks you need in order to create visual meaning. Did you like this? If so, please consider buying me a coffee

Field 33

The Best Time for a Webinar?

PR Meets Marketing

Ken Molay of The Webinar Blog poses an interesting question - are our assumptions about when to schedule a webinar rational?  .  . Currently, most webinars are scheduled from Tuesday - Thursday to capture the largest number of viewers. But why are Monday and Friday ignored? Ken wants to hold this survey to see what you - people who attend webinars - truly think.  . del.icio.us

Brave New World of Media Pitching: Twitter

PR Meets Marketing

I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. It's how do we pitch people in general?  . The traditional standards still apply: get to know the person you're pitching, understand his or her preferences for pitching, and make sure you're pitching something relevant. The questions now is, which is better? What about you?

Twitter Experiment: Why Follow?

PR Meets Marketing

 I usually follow people on Twitter  that have something to say and is related to my career. always found it interesting when people just followed everyone. So when this twitterer recently "followed" me, I was intrigued. he or she (I'm assuming she due to the image) is trying an experiment. When I last checked, this person was following over 5900 people with 155 reciprocating. del.icio.us

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Blogger Social 2008 High

PR Meets Marketing

I went to the blogger social last weekend in New York and was it an event. I was amazed at how 80 bloggers came together to meet, chat and get to know one another. have to admit. knew who some of the folks who were in the room through my RSS feed or twitter. But I didn't recognize most at first (I should blame it on jetlag!). should have read bios and checked out everyone's blogs. Save me now.


In memory of my father in law

Anything Goes Marketing

Below is a video that I captured of my nieces, my sister in law and my recently deceased father in law. He was a wonderful and generous person and the best father a son in law could have. In the short time we spent together, he taught me much and I will dearly miss him

Off topic: Beijing Olympic Torch Relay

PR Meets Marketing

I don't include my political leanings on this blog. That's not the purpose. With that said, the recent uproar over the torch relay hits home a bit. majored in East Asian Studies with a heavy dose of Chinese language and culture. lived in Tianjin (2 hours south of Beijing via train) for one year in undergrad and Taipei for three years after graduating. I'll have to see it on TV tonight

Is Twitter Just a Popularity Contest?

PR Meets Marketing

I've been thinking about this recently. notice that certain folks seem to have very active, two-way conversations or multi-person chats on Twitter. Sometimes, I engage in a conversation with someone about an upcoming event or meeting up.  . What I'm talking about are the extensive conversations amongst multiple folks. This has only happened once when I asked folks about PR agency retainers.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

ITSMA: Elevating Demand in a Crowded World

B2B Lead Generation Blog

Generating demand has become a top priority for most companies in today's slower environment. The most successful programs are much more targeted than in past years and favor quality over quantity. You're invited to join me at ITSMA's (IT Services Marketing Association) upcoming Marketing Leadership Forum May 6-7, 2008 in La Jolla, CA. I'll be giving a keynote on “The Playbook for Effective Lead Management” and I'm looking forward to meeting the other speakers. Please note is there is a fee for this event. ITSMA has extended a their member rate discount to B2B Lead Generation Blog readers.

Blogger: Redirecting

Buzz Marketing for Technology

Over the past few years marketers have been working on tracking conversations about their brands on the Web (you are tracking and listening, aren't you?). But once you have that in place, then what? Strategies for understanding and


PR Meets Marketing

Twitter Bird

Let's stop doing random acts of lead generation

B2B Lead Generation Blog

I don't know about you but I seldom meet a B2B marketer who has time to think. And it seems that the pressure keeps building as more of us seek to do more with less. That said, it's vital for us to think before we execute. It's not about doing more campaign activity… it's about doing the right things repeatedly better. The simple act of a sales and marketing team finding time to think and collaborate together is vital to developing a solid lead generation program. Our results will improve because we're following this approach: ready, aim, aim, aim, and then fire.


Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

New Web Site and Archive

Customer Experience Matrix

The new Web site I mentioned the other day is now up and running at [link]. This turned out to be an interesting little science project. I had originally figured to go the usual route of hiring a Web developer, but realized while I was assessing tools for this blog and MPM Toolkit that I could easily build the site myself in Wordpress in a fraction of the time and nearly for free. Even more important, I can make changes at will. also looked at the open source content management system Joomla , which would have given some additional capabilities.


PR Meets Marketing

Fundraiser for Frozen Pea Fund

PR 2
PR 2

Blogger: Redirecting

Buzz Marketing for Technology

Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad. Many brands choose to ignore this. But hope is not a strategy. Since consumers rely heavily on the Web

Two Buyer Trends Affecting Sales and Selling Profession

Tony Zambito

If you think about one of your most recent household purchases, such as a car, grill, or even a lawn mower, it is a safe bet you found yourself on the Internet. You were pouring over specifications, opinions, consumer reviews, buying experiences, and where to buy. On some of these items, you were pleasantly surprised to find that you can "customize" the product to your specification and even have it shipped to your front door! Remember, just a short few years ago, when we were first able to use the Internet for so called "research."

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

WiseGuys Gives Small Firms Powerful List Selection Software

Customer Experience Matrix

Like a doctor specialized in “diseases of the rich”, I've been writing mostly about technologies for large organizations: specialized databases, enterprise marketing systems, advanced business intelligence platforms. But the majority of businesses have nowhere near the resources needed to manage such systems. They still need sophisticated applications, but in versions that can be installed and operated with a minimum of technical assistance. WiseGuys from Desktop Marketing Solutions, Inc. DMSI) is a good example of the breed. In WiseGuys, marketers can control them directly.

PR Meets Marketing Weekly Article: April 24, 2008

PR Meets Marketing

You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  . If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy.  . Mail Marketing - According to eMarketer, don't underestimate email. Relevancy to your audience is key to the success of email marketing promotions and offers.  . This posting reminds me I should look into them more closely.  . Persistence Counts - Mr. Tom Pick underscores the importance of persistence when pitching bloggers. del.icio.us

PR practitioners should plan for the Next Newsroom today

Marketing Edge

In surveys with readers of the San Jose Mercury News, Chris O'Brien, reporter and innovator on the issue of news in the US, presented four major findings about how people get information: Google. Other people are a major resource of information. Choice. Conversations. There are 5 main theme of the Next generation of the newsroom a project to build the next generation newsroom being conducted at Duke University. 1. Integrated - Newsrooms must be fully integrated across blogs and multimedia. It should embrace all platforms. We are now in an era of constant change. 3. Programmer journalists.


PR Meets Marketing

Twitter Experiment

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Brands and marketing plans that live in wikis with author Denise Shiffman

Marketing Edge

Time 21:04. Before I head off to a great conference on social media at the NewComm Forum, author of The Age of Engage Denise Shiffman spent time with me on the Marketing Edge podcast. We get into the double edge sword of ROI for marketers, what sold a bunch of web banners, click through ads and email campaigns 5 years ago is now coming back to hinder social media adoption. because relationships take time and are hard to predict. Shiffman suggests the social media measurement metric should be lift around campaigns and to implement small, focused projects with a clear objective.


PR Meets Marketing


PR 2
PR 2

PR Meets Marketing Weekly Articles: April 17, 2008

PR Meets Marketing

This week's Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn't really a bad pitch.   You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  . If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy.  . Frankly, Twitter is losing out on a huge opportunity here. Lost opportunity anyone?  . told them to stop calling.  .

OpenBI Finds Success with Open Source BI Software

Customer Experience Matrix

I had an interesting conversation last week with Steve Miller and Rich Romanik of OpenBI a consultancy specializing in using open source products for business intelligence. It was particularly relevant because I’ve also been watching an IT Toolbox discussion of BI platform selection degenerate into a debate about whose software is cheaper. The connection, of course, is that nothing’s cheaper than open source, which is usually free (or, as the joke goes, very reasonable*). Indeed, if software cost were the only issue, then open source should already have taken over the world. Whatever.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Making Some Changes

Customer Experience Matrix

Maybe it's that spring has finally arrived, but, for whatever reason, I have several changes to announce. Most obviously, I've changed the look of this blog itself. Partly it's because I was tired of the old look, but mostly it's to allow me to take advantage of new capabilities now provided by Blogger. The most interesting is a new polling feature. You'll see the first poll at the right. I've also started a new blog "MPM Toolkit" at [link]. In this case, MPM stands for Marketing Performance Measurement. umbrella, and am now a consultant rather than partner with Client X Client.


PR Meets Marketing

Taxes and Twitter a great combination for H&R Block

Marketing Edge

Time 13:04. Early adopter companies are making inroads in using social media to achieve tangible business goals. The H&R Block income tax services brand is quickly building on its brick-and-mortar foundation by effectively using social media tools, including Facebook and Twitter. Amy Worley is the director of digital marketing for the venerable tax service corporation, and with a supportive senior management team, she’s giving H&R Block a nimble, personable face for online users. The key to their effectiveness is being a part of the community. Enjoy this podcast.


PR Meets Marketing

Ad on Facebook Targeting Salsa Dancing

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Conversation is part of all marketing, whether you know it or not

Marketing Edge

Time 18:34. Marketers can no longer hide in an ivory tower from the conversations that are taking place among consumers, investors, customers and all of the publics in which companies operate, according to author Joseph Jaffe , our guest on this episode of the Marketing Edge. Jaffe is in Minnesota to speak at the Minnesota Interactive Marketing Association meeting at the Fine Line tonight, Monday, April 14. This is part of the Conversations About the Future of Advertising series hosted by Tim Brunelle. Tim set up a Twitter profile for Q&A for tonight’s event. During Web 1.0