April, 2008

Reputation to Revenue

Trending Sources

Forms, fields and flows

Buzz Marketing for Technology

In this short video (about seven minutes) I introduce some basic principles of visual language: Forms, fields and flows. think of this as the “alphabet&# of visual language. This set of principles is the primary set of marks you need in order to create visual meaning. Did you like this? If so, please consider buying me a coffee

Field 16

Brave New World of Media Pitching: Twitter

PR Meets Marketing

I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. It's how do we pitch people in general?  . The traditional standards still apply: get to know the person you're pitching, understand his or her preferences for pitching, and make sure you're pitching something relevant. The questions now is, which is better? What about you?

Twitter Experiment: Why Follow?

PR Meets Marketing

 I usually follow people on Twitter  that have something to say and is related to my career. always found it interesting when people just followed everyone. So when this twitterer recently "followed" me, I was intrigued. he or she (I'm assuming she due to the image) is trying an experiment. When I last checked, this person was following over 5900 people with 155 reciprocating. del.icio.us

The Best Time for a Webinar?

PR Meets Marketing

Ken Molay of The Webinar Blog poses an interesting question - are our assumptions about when to schedule a webinar rational?  .  . Currently, most webinars are scheduled from Tuesday - Thursday to capture the largest number of viewers. But why are Monday and Friday ignored? Ken wants to hold this survey to see what you - people who attend webinars - truly think.  . del.icio.us

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

In memory of my father in law

Anything Goes Marketing

Below is a video that I captured of my nieces, my sister in law and my recently deceased father in law. He was a wonderful and generous person and the best father a son in law could have. In the short time we spent together, he taught me much and I will dearly miss him

Off topic: Beijing Olympic Torch Relay

PR Meets Marketing

I don't include my political leanings on this blog. That's not the purpose. With that said, the recent uproar over the torch relay hits home a bit. majored in East Asian Studies with a heavy dose of Chinese language and culture. lived in Tianjin (2 hours south of Beijing via train) for one year in undergrad and Taipei for three years after graduating. I'll have to see it on TV tonight

Is Twitter Just a Popularity Contest?

PR Meets Marketing

I've been thinking about this recently. notice that certain folks seem to have very active, two-way conversations or multi-person chats on Twitter. Sometimes, I engage in a conversation with someone about an upcoming event or meeting up.  . What I'm talking about are the extensive conversations amongst multiple folks. This has only happened once when I asked folks about PR agency retainers.

ITSMA: Elevating Demand in a Crowded World

B2B Lead Generation Blog

Generating demand has become a top priority for most companies in today's slower environment. The most successful programs are much more targeted than in past years and favor quality over quantity. You're invited to join me at ITSMA's (IT Services Marketing Association) upcoming Marketing Leadership Forum May 6-7, 2008 in La Jolla, CA. I'll be giving a keynote on “The Playbook for Effective Lead Management” and I'm looking forward to meeting the other speakers. Please note is there is a fee for this event. ITSMA has extended a their member rate discount to B2B Lead Generation Blog readers.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Blogger: Redirecting

Buzz Marketing for Technology

Over the past few years marketers have been working on tracking conversations about their brands on the Web (you are tracking and listening, aren't you?). But once you have that in place, then what? Strategies for understanding and

twitter

PR Meets Marketing

Twitter Bird

Let's stop doing random acts of lead generation

B2B Lead Generation Blog

I don't know about you but I seldom meet a B2B marketer who has time to think. And it seems that the pressure keeps building as more of us seek to do more with less. That said, it's vital for us to think before we execute. It's not about doing more campaign activity… it's about doing the right things repeatedly better. The simple act of a sales and marketing team finding time to think and collaborate together is vital to developing a solid lead generation program. Our results will improve because we're following this approach: ready, aim, aim, aim, and then fire.

ROI 2

New Web Site and Archive

Customer Experience Matrix

The new Web site I mentioned the other day is now up and running at [link]. This turned out to be an interesting little science project. I had originally figured to go the usual route of hiring a Web developer, but realized while I was assessing tools for this blog and MPM Toolkit that I could easily build the site myself in Wordpress in a fraction of the time and nearly for free. Even more important, I can make changes at will. also looked at the open source content management system Joomla , which would have given some additional capabilities.

iamjosephjaffe

PR Meets Marketing

Fundraiser for Frozen Pea Fund

PR 2
PR 2

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Blogger: Redirecting

Buzz Marketing for Technology

Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad. Many brands choose to ignore this. But hope is not a strategy. Since consumers rely heavily on the Web

Two Buyer Trends Affecting Sales and Selling Profession

Tony Zambito

If you think about one of your most recent household purchases, such as a car, grill, or even a lawn mower, it is a safe bet you found yourself on the Internet. You were pouring over specifications, opinions, consumer reviews, buying experiences, and where to buy. On some of these items, you were pleasantly surprised to find that you can "customize" the product to your specification and even have it shipped to your front door! Remember, just a short few years ago, when we were first able to use the Internet for so called "research."

WiseGuys Gives Small Firms Powerful List Selection Software

Customer Experience Matrix

Like a doctor specialized in “diseases of the rich”, I've been writing mostly about technologies for large organizations: specialized databases, enterprise marketing systems, advanced business intelligence platforms. But the majority of businesses have nowhere near the resources needed to manage such systems. They still need sophisticated applications, but in versions that can be installed and operated with a minimum of technical assistance. WiseGuys from Desktop Marketing Solutions, Inc. DMSI) is a good example of the breed. In WiseGuys, marketers can control them directly.

PR Meets Marketing Weekly Article: April 24, 2008

PR Meets Marketing

You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  . If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy.  . Mail Marketing - According to eMarketer, don't underestimate email. Relevancy to your audience is key to the success of email marketing promotions and offers.  . This posting reminds me I should look into them more closely.  . Persistence Counts - Mr. Tom Pick underscores the importance of persistence when pitching bloggers. del.icio.us

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

PR practitioners should plan for the Next Newsroom today

Marketing Edge

In surveys with readers of the San Jose Mercury News, Chris O'Brien, reporter and innovator on the issue of news in the US, presented four major findings about how people get information: Google. Other people are a major resource of information. Choice. Conversations. There are 5 main theme of the Next generation of the newsroom a project to build the next generation newsroom being conducted at Duke University. 1. Integrated - Newsrooms must be fully integrated across blogs and multimedia. It should embrace all platforms. We are now in an era of constant change. 3. Programmer journalists.

twitterexperiment

PR Meets Marketing

Twitter Experiment

Brands and marketing plans that live in wikis with author Denise Shiffman

Marketing Edge

Time 21:04. Before I head off to a great conference on social media at the NewComm Forum, author of The Age of Engage Denise Shiffman spent time with me on the Marketing Edge podcast. We get into the double edge sword of ROI for marketers, what sold a bunch of web banners, click through ads and email campaigns 5 years ago is now coming back to hinder social media adoption. because relationships take time and are hard to predict. Shiffman suggests the social media measurement metric should be lift around campaigns and to implement small, focused projects with a clear objective.

webinar

PR Meets Marketing

Webinar

PR 2
PR 2

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

PR Meets Marketing Weekly Articles: April 17, 2008

PR Meets Marketing

This week's Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn't really a bad pitch.   You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  . If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy.  . Frankly, Twitter is losing out on a huge opportunity here. Lost opportunity anyone?  . told them to stop calling.  .

OpenBI Finds Success with Open Source BI Software

Customer Experience Matrix

I had an interesting conversation last week with Steve Miller and Rich Romanik of OpenBI a consultancy specializing in using open source products for business intelligence. It was particularly relevant because I’ve also been watching an IT Toolbox discussion of BI platform selection degenerate into a debate about whose software is cheaper. The connection, of course, is that nothing’s cheaper than open source, which is usually free (or, as the joke goes, very reasonable*). Indeed, if software cost were the only issue, then open source should already have taken over the world. Whatever.

Making Some Changes

Customer Experience Matrix

Maybe it's that spring has finally arrived, but, for whatever reason, I have several changes to announce. Most obviously, I've changed the look of this blog itself. Partly it's because I was tired of the old look, but mostly it's to allow me to take advantage of new capabilities now provided by Blogger. The most interesting is a new polling feature. You'll see the first poll at the right. I've also started a new blog "MPM Toolkit" at [link]. In this case, MPM stands for Marketing Performance Measurement. umbrella, and am now a consultant rather than partner with Client X Client.

facebook-chat

PR Meets Marketing

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Taxes and Twitter a great combination for H&R Block

Marketing Edge

Time 13:04. Early adopter companies are making inroads in using social media to achieve tangible business goals. The H&R Block income tax services brand is quickly building on its brick-and-mortar foundation by effectively using social media tools, including Facebook and Twitter. Amy Worley is the director of digital marketing for the venerable tax service corporation, and with a supportive senior management team, she’s giving H&R Block a nimble, personable face for online users. The key to their effectiveness is being a part of the community. Enjoy this podcast.

facebook-ad

PR Meets Marketing

Ad on Facebook Targeting Salsa Dancing

Conversation is part of all marketing, whether you know it or not

Marketing Edge

Time 18:34. Marketers can no longer hide in an ivory tower from the conversations that are taking place among consumers, investors, customers and all of the publics in which companies operate, according to author Joseph Jaffe , our guest on this episode of the Marketing Edge. Jaffe is in Minnesota to speak at the Minnesota Interactive Marketing Association meeting at the Fine Line tonight, Monday, April 14. This is part of the Conversations About the Future of Advertising series hosted by Tim Brunelle. Tim set up a Twitter profile for Q&A for tonight’s event. During Web 1.0

Is social networking right for corporate marketing? Two tests will you help decide

Marketing Edge

Time 13:37. spoke on a panel last week at the Bulldog Reporter Media Relations Summit in San Francisco. This trip was a great exchange of ideas with many early adopters and PR and marketing practitioners. This podcast we'll highlight two ah ha moments with two leaders in social media, Gina Bianchini, CEO and co-founder of Ning , and Robert Scoble world renown blogger and managing director of Fast Company TV. During a keynote session at the conference with Robert Scoble, I realized how new social media is for the majority of communication professionals. Test One. Test Two. Upcoming Events.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Top Lead Generation Tips for New Sellers

B2B Lead Generation Blog

The faster we can get new sales reps producing revenue the better. So what works? Jill Konrath shares 5 great tips for new sellers on her Selling to BIG Companies Blog and it's definitely worth a read. particularity liked tip number four about creating an “account entry campaign.”. One of the most difficult and consistent challenges for sales people is getting their foot in the door with the right people, at the right companies. Here's 5 more lead generation tips I'd recommend for new sellers. 1. Define your goals – Be clear on what you want. Do you want 20 more leads in your database?

PRMeetsMarketing Weekly Articles: April 10, 2008

PR Meets Marketing

The Weekly Articles list is back! Thanks for everyone's patience as the last few weeks have been a bit hectic. frankly haven't been able to get through my RSS feeds, which at one point, numbered over 600.  . will now try to keep up with my blogging duties in the future =):  .  . Bordering Cultural Differences - AdAge highlighted the issues of cultural advertising in an increasingly global world. Frankly, I thought this was funny and was obviously meant for a specific market.  .  . Selling Blog - HubSpot's Small Business Blog is one of my favs for getting useful tips. del.icio.us

RSS 2

Bah, Humbug: Let's Not Forget the True Meaning of On-Demand

Customer Experience Matrix

I was skeptical the other day about the significance of on-demand business intelligence. still am. But I’ve also been thinking about the related notion of on-demand predictive modeling. True on-demand modeling – which to me means the client sends a pile of data and gets back a scored customer or prospect list – faces the same obstacle as on-demand BI: the need for careful data preparation. Any modeler will tell you that fully automated systems make errors that would be obvious to a knowledgeable human. Call it the Sorcerer’s Apprentice effect. third-party databases).

Blogger: Redirecting

Buzz Marketing for Technology

A growing trend in B2B marketing today is in the realms of “lead nurturing” and “lead scoring.” I have often found the best way to impress the sales team is to feed them a stream of high-quality leads. Events, webinars, account-based

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.