Wed.Feb 22, 2012

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B2B Marketing, Meet the Law of Attraction

B2B Marketing Traction

It’s no Secret that the Law of Attraction gets us what we want in our personal lives. But does it apply to business-to-business marketing? You bet it does. And social media has a lot to do with it. To be successful on social media platforms and on the Internet in general today means that you have to provide content about the value of your business and services.

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Holiday Spending Delivers Q4 Gifts to E-commerce Sellers

Biznology

Image by Getty Images via @daylife. The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. Recording increases from 14 percent on Free Shipping Day to 26 percent on Black Friday, online sellers generated sales from $500 million on Thanksgiving to almost $3 billion during the entire week of Christmas.

Spending 101
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B2B Marketing: Personal Relevance & Buyer Behavior

MLT Creative

ELM: The Elaboration Likelihood Model (ELM) suggests that a fundamental key to the art of persuasion lies in a person’s cognitive elaboration on the issue at hand. According to the ELM, personal relevance is an important factor in motivating people to cognitively elaborate on an issue. Thus, finding a message that achieves personal relevance is very important.

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How to Use Internal Linking to Improve Your Website's SEO

Hubspot

Great content and attracting inbound links are major elements of your SEO strategy. If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. Part of that strategy should always include internal linking, and understanding how the other pages of your website can contribute value toward your new page.

SEO 55
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Achieve Your Marketing Goals with App Builder and Theme Templates

SnapApp

The Product team here at SnapApp is constantly soliciting feedback from our prospects and customers about what they want our marketing platform to do for them. We get a lot of varying responses, but there are two we consistently hear time and again: I want to add features to my app that will help me achieve " X" marketing goal. I want to design a really great looking app.but I have no design skills whatsoever.

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Revenue Growth by Choice and The Buyer Orbit

Tony Zambito

Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by. With this comes the realization that some of the embedded thinking about how to reach and market to buyers are not working well.

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Content Marketing Tools Series #1 Animoto

Ambal's Amusings

sandeep. Normal. sandeep. 1. 1. 2012-02-22T06:16:00Z. 2012-02-22T06:17:00Z. 2. 456. 2604. 21. 6. 3054. 12.00. Clean. Clean. false. false. false. false. EN-US. X-NONE. X-NONE. MicrosoftInternetExplorer4. Animoto : An. interesting Video based Content Marketing Tool. About Animoto. Animoto is an interesting content marketing tool for creating video pieces from photos, video clips, and music.

Tools 100
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Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short

Adobe Experience Cloud Blog

by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing. If you want to reach a specific set of contacts – for example, decision makers at a list of target accounts – then inbound won’t let you do so efficiently.

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Why Every Business Blog Needs Evergreen Content

Hubspot

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. In this article, we'll dive into what evergreen content is (and isn't), why it's so important to the success of a blog, and how you can effectively leverage it for your business.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.