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The Latest from Reputation to Revenue
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Tuesday, July 27, 2010
I've just had the privilege of helping judge ITSMA's Marketing Excellence Awards , and was impressed in particular with the submissions in the Thought Leadership Marketing category. As recently as five years ago, thought leadership marketing was mainly the province of the top consulting firms. Few other B2B firms took it seriously. They go deep.
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Monday, June 28, 2010
A friend recently had the good fortune not only to take over marketing for a successful B2B firm, but to do so with a mandate to build a new strategy that ensures a much greater impact on the business. The existing program has been pretty traditional, focusing mostly on collateral, events, advertising, and direct support for the sales team.
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Tuesday, June 15, 2010
Actually, I think Eloqua's new Content Grid is fabulous: it crams a complex story and a lot of information into an easy to understand infographic on a critical topic for B2B and solutions marketing. Nice job, folks! My small beef is with the definition of "content marketing" that underlies the grid. Now if we can just broaden its scope a bit more.
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The Best from Reputation to Revenue
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Monday, April 26, 2010
An article in MediaWeek on content mills like Demand Media and Seed.com got me thinking about the dangerous lure of cheap content in B2B marketing. The goal of the content mills is to crank out a huge volume of search-oriented content for the web as cheaply as possible and sell advertising against it. Photo credit: FDR Presidential Library.
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Thursday, March 11, 2010
As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing the two together in a holistic way. This all seems fine, but I think it's far too limited a view. Social tools make these collaborations far easier and more affordable to manage.
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Thursday, June 11, 2009
The skepticism about social media for B2B is pretty much gone by now. But how to proceed is far from clear, especially for companies selling high-value solutions that typically require very long sales cycles with multiple influencers and decision makers in every transaction. How do we get their attention? Do we have the skills? Photo credit: OCLS.
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Tuesday, June 23, 2009
David Berkowitz ( @dberkowitz) from the digital marketing agency 360i had a nice article today about building your brand with social media He used the example of launching the agency's new Social Marketing Playbook earlier this month (which is well worth a look). The With the blog as a hub." blog makes perfect sense. What about larger companies?
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Tuesday, July 27, 2010
I've just had the privilege of helping judge ITSMA's Marketing Excellence Awards , and was impressed in particular with the submissions in the Thought Leadership Marketing category. As recently as five years ago, thought leadership marketing was mainly the province of the top consulting firms. Few other B2B firms took it seriously. They go deep.
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The Latest from the B2B Marketing Community
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Thursday, September 2, 2010
The best way to promote your company or products is by helping people. Using your expertise to answer people’s questions is one of the most effective marketing activities you can imagine. Nowadays people are not only searching. People try to find the information they are looking for by asking questions. There are a number of websites like [.].
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Thursday, September 2, 2010
Existentialist playwright Samuel Beckett would have loved this one: Most email marketers continued to send email at a steady, high frequency for nearly two years, despite a total lack of response from the subscriber (no opens, no clicks, no purchases), according to a new study. The results are less than encouraging. cents. Subscribe to RSS.
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Thursday, September 2, 2010
Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? Share the success!
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
Weblog. Send Feedback. Video Tour. Capture, record, share. Communication is evolving. Capture Images. Snap a picture of anything on your desktop. Record Video. Record video of what you do, or what you see. Share Online. Instantly uploaded. Share in email, IM, or blogs. Download. For Mac OS X. Download. For Windows. What is this thing called Jing?
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Friday, July 11, 2008
, CAPTION, CONTINUUM , CAPTIONSIZE, 2, BGCOLOR, #AAAAAA, FGCOLOR, #ffffff, TEXTCOLOR, #000000, WIDTH,200);". onmouseout="window.status=; return nd();">. CAPTION, GRAPHIC FACILITATION , CAPTIONSIZE, 2, BGCOLOR, #AAAAAA, FGCOLOR, #AAAAAA, TEXTCOLOR, #000000, LEFT, OFFSETX, 250, OFFSETY, -100);". onmouseout="window.status=; return nd();">.
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Thursday, July 24, 2008
Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input.
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Tuesday, July 22, 2008
explore. visualizations. data sets. comments. topic hubs. participate. register. create visualization. upload data set. create topic hub. learn more. quick start. visualization types. about Many Eyes. site map. -->. Sign in. data sets. comments. visualizations. people. topic hubs. Try Our Featured Visualizations. Smoking in the U.S. alice wont you?
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Friday, June 27, 2008
Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives.
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