Sat.Mar 13, 2010 - Fri.Mar 19, 2010

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manag

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26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. But just as often, a successful search campaign depends as much on avoiding bad clicks as it does on generating good ones. In fact, any experienced search marketer will tell you that many of the quickest ways to improve PPC campaign performance fall into the category of eliminating wasteful spending.

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10 Signals That Your Project Needs a Professional Copywriter

WriteSpark

In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. But limited budgets likely mean you can assign only the most high-value projects to a freelance copywriter. How can you justify the expense of a professional writer for other projects? These 10 signals can help build your case for budget approval: .

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How to Avoid Social Media Mistakes

Webbiquity

Despite the widespread adoption of social media in the marketing mix, many companies still use this medium less than effectively. This is perhaps not surprising given that, according to recent research by Business.com , 40% of b2b marketers have been using social media as a marketing tool for less than a year, and 60% spend less than 20% of their time on it.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating

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How to use social media for B2B

Chris Koch

Image by HubSpot via Flickr. I want to do something ambitious and I’m hoping you’ll help. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing.

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Real Examples of Social Media ROI

Customer Experience Matrix

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found. Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI.

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Lead Gen Experts Need Disaster Recovery Plans - A Flood of Leads!

Smashmouth Marketing

View of the Shawsheen River at Rt 133 from Green Leads' parking lot Those of you living in New England know that the past four days have been brutal, with constant rain, the White Mountains melting and all of it heading downhill towards towns like Andover. The Shawsheen River pours right through Andover into the Merrimack, which backs up with each high tide.

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Buyer Persona Strategy Playbooks Introduced By Goal Centric

Tony Zambito

Announced today was Goal Centric’s official introduction of the Buyer Persona Strategy Playbooks series.   I have made reference to these playbooks in recent posts as well as our work with Hewlett-Packard.   My colleague Angela Quail and I have taken quite a journey of innovation with respect to the playbooks.   In collaborating with Kevin Hooper, VP of EMG at HP, we’ve been able to work with an innovator and pioneer in the use of buyer persona strategy development that provide

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process.

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Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

Tweet. As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday. On Mondays business people are overwhelmed and had a email inbox full of spam from the weekend. On Fridays people have their mind on the weekend and didn’t have as much time to read email.

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Blogging Strategies: Post in Haste, Promote at Leisure

B2B Memes

My lizard brain , always scanning the horizon for reasons not to publish, got very excited yesterday. Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!

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5 Ways to Write a Killer B2B Blog Post

Adobe Experience Cloud Blog

A challenge many B2B organizations face is consistently creating content that’s unique, relevant and resourceful – all at the same time. Learn to write killer B2B blog posts with these 5 tips: MarketingProfs Daily Fix Blog leverage the popular list post concept with its post , “Five Better Ways to Remember Lists.”. 1. Make a list. One of the simplest B2B blog post concepts can be the most effective: list posts.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The CMO's Guide to the Social Media Landscape

Everything Technology Marketing

Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing. The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link].

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What is the Minimum Acceptable Close Rate on Leads Provided to Sales?

ViewPoint

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OneRiot Brings Its Real-Time Ads to the Web

readwrite

Until now, anybody who wanted to implement real-time ads from OneRiot ‘s RiotWise network had to get these ads through OneRiot’s API and create a customized user interface around these ads. This severely limited OneRiot’s appeal for website owner who wanted to experiment with real-time ads on their sites and services but were looking for a plug and play solution.

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Sales Executives indicate Sales Enablement Tools Vital to 2010 Success

The ROI Guy

A recent IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010, results of a survey of 40+ worldwide technology sales executives, indicates that sales enablement is one of the top priorities, and the highest expected investment growth area over next 12 months. Over the past six months, with frugalnomics reigning large with spend-thrift customers, it should not be a surprise that that it takes more leads and a longer sales cycle to acheive sales goals.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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So you’re starting your B2B blog… where should you put it?

EMagine B2B Blog

Let’s say you’ve finally been worn down by our (plus others’) persistent trumpeting of the benefits of business blogging (e.g., “B2B blogging can improve organic search”), so now you’ve decided to take the plunge and start yours. One of the first questions you’ll face is where – virtually speaking – to set up your blog. Just [.]. Tags: B2B Web Strategy Driving Traffic Search Engine Marketing.

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PIPEDA and Privacy Considerations for B2B Marketing

Brainrider

We’re a Canadian-based company with Canadian and U.S.-based clients. We use marketing tools from Canadian and American vendors. Moreover, we use a lot of Software-as-a-Service tools that securely store some of our business data and information “in the cloud” So, like our clients and many Canadian companies in general, we collect data from our prospects […].

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Getting Serious About Social Media March 18th, 2010 |Written By: Jay Baer | View Comments Tweet My clients at ExactTarget yesterday published a terrific, free executive briefing called Letter to the C-Suite: Get

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Marketing Leaders indicate Sales Enablement Tools as key for 2010 Success

The ROI Guy

IDC's Essential Guidance for Marketing Executives for 2010 outlines survey results of almost 50 technology marketers, and found these executives expect to grow marketing budgets into 2010. In the IDC survey, respondents indicated that they plan to spend 3.5% more on marketing in 2010 when compared to last year. This reverses the downward trend, where in 2009 spending dropped 8.3% on average.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Updating your keywords? Look up …to the (word) clouds.

EMagine B2B Blog

We all know the drill on how to research our search keywords, right? You probably start by entering into the search engines some words that you “just know” will be relevant. Then, looking at the pages that come up, you extend your list with words that you see on those pages; then you enter those [.]. Tags: B2B Web Strategy Search Engine Marketing.

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How CEO’s Can Get A Hit With Buyer Insights

Tony Zambito

In baseball, some of the greatest hitters in the game had the God-given talent to see pitches coming at them 90 plus mph as if they were in slow motion.   And so I presumed that that was the key to it all. So I thought.   I recently listened to an interview with Joe Morgan, the great former Cincinnati Reds slugger talk about his days as a baseball player.   Most revealing was how Joe Morgan talked about studying films of pitchers and how he studied pitches in general.   H

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Reasons Not to Put All Your Eggs in the Twitter Basket March 16th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too Twitter-obsessed in your social media approach?

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Microsoft launches the Alinean Windows 7 ROI Tool on the Microsoft Partner Network

The ROI Guy

A featured resource for Microsoft channel partners, the Alinean-developed Windows 7 Return on Investment (ROI) Tool, helps partners evaluate their customers' current PC total cost of ownership (TCO) and identify the potential benefits of deploying the Windows 7 operating system to help lower costs, improve service levels, and increase productivity. This new tool can quantify the tangible value of Windows 7, estimate migration costs, and calculate the financial metrics necessary for project revie

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Pegasystems Buys Chordiant to Help Coordinate Customer Treatment Decisions

Customer Experience Matrix

Summary: Pegasystems purchased Chordiant last week, adding a sophisticated cross-channel decision engine to its stable. It's been hard for independent decision engines to survive, even though it seems an independent product should make it easier for marketers to unify their customer treatments. Business process technology vendor Pegasystems announced on Monday that it was purchasing Chordiant , which offers a central decision engine for customer interactions.

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Is President Obama Speaking Too Much?

Dahle Communication

In 2008, then candidate Barack Obama revolutionized the way campaigns were done. His fundraising on-line, using his organization skills to create OFA (Obama For America - now known as Organizing For America) and his bevy of volunteers helped propel him to the Presidency. However, it was his speech making that defined him. He truly is a gifted speaker who is very comfortable getting in front of an audience and giving an impassioned speech.

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HP's Cutting-edge 'IT Operational Advantage Boardroom' Microsite features Alinean-powered ROI and Assessment Tools

The ROI Guy

This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. HP knows how important it is for CIOs to get control of costs while assuring that service levels and business drivers don't suffer in the process.