Sat.Jun 27, 2009 - Fri.Jul 03, 2009

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B2B Marketing Zone launched

markempa

A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others.

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Social Search could it be a Google Killer?

Buzz Marketing for Technology

This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!! How archaic is that? Does Google have any idea how long would it take me to go through 64 Million responses? One day we are going to look back at the days of searching and getting 64 Million responses to anything and equate that to a Commodore 64 or Betamax tape.

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Leads Don't Suck - Good Leads Are.

Smashmouth Marketing

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". I was suprised that I heard such a jarring statement at multiple venues, but I did. Is it a common trend across the b2b industry? What if you could get your sales team to NEVER say "Leads Suck"? I've asked our clients, I've asked my colleagues, and I've come to some conclusions.

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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Home. Services. Blog. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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7 Tips on how B2B marketers can leverage social media

markempa

In B2B sometimes we need to remind ourselves that people don’t buy from companies, they buy from people. That’s why why I think social media has a lot of potential for B2B marketers and sellers. Why? Social media tactics are wonderful for building and supporting business relationships and making yourself more available to connect with your current and future customers.  If you are still on the fence or if you are still struggling with how to fully utilize social media, I encourage you to c

More Trending

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Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results. Please spread the word. URLs to share. Copy & Paste the poll URL: [link].

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Lead Gen: Don’t Go for the Quick Sale

The Point

Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments. The conclusion, not surprisingly: that prospects who have been nurtured over time are much more likely (by a factor of 15 [.].

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Email and Social Media- 7 tips for getting the most out of your campaigns

Adobe Experience Cloud Blog

Recent news stories about Social Media being bigger than email as well as the recent beta release of Google Wave have made marketers rethink their email strategies, but should we really be moving our email efforts to social media? And if not, should they be kept apart, or can they truly work in unison?         I think the separation of email and social media started a few years ago when every email began with Forward to a Friend written above the emails

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation.

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Truth #6—Best-in-class Prospect Development

ViewPoint

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Creative Briefs: Who Needs ‘Em?

B2B Marketing Savvy

Other Popular Posts: Navigating the Messaging Minefield Agency and Marcom Behavior Social Media Statistics ScoopDog’s Blog Home Page. Welcome! If you like/are interested in the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. ( With apologies to Pascal and Twain: this post is a bit long because I ran out of time to write it shorter).

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Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources

Online Marketing Institute

skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? Follow Me The Author Who writes this? RSS Feed Subscribe to RSS Newsletter Different to the blog Main Skip to content May 28, 2009 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources 1. LinkedIn is like a 24/7 trade show that every one came to. (41 million users) 2.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Ads Spotted on Twitter.com – Did You Notice?

readwrite

Three months ago we reported that Ads Had Come to Twitter and it was a pretty big deal – until Twitter promptly said the word “sponsored” was only appearing on the site in error. Now the “sponsored definitions” of certain Twitter “concepts” have appeared on the site again – and they sure look legit this time.

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Participating in B2B Marketing Zone

B2B Marketing Zone Posts

There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals. It will also contain a few posts that are updates on this topic hub. We highly recommend subscribing to this feed even if you subscribe to the Full Feed.

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Is Good the Enemy of Great?

Dahle Communication

One of my silent partners and I were talking about this over the weekend. Should you ever let 'good' be enough? Are there times when you need to just get something finished, so you say "That's good enough." If you answered yes to either of those questions, you may want to re-evaluate what you want to accomplish. Doing something good is fine - but if you want to be great in any industry you must avoid being good.

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Connect Direct - Demand Generation That Works

Online Marketing Institute

Generating sales leads - the right kind of leads, at the right price -means more than one-off tactics. Getting the most from your demandgeneration budget requires planning, testing, and a strategic approachto creative, offer and media. Plus the knowledge and experience toknow whats working for other companies like yours. At CDI, weve specialized in turnkey, integrated demand generationstrategies for high-tech companies since 1990.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

A new B2B marketing community site , B2B Marketing Zone officially launched today. Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. Hosted by community organizer (I mean that in a good way) Tony Karrer using his Browse My Stuff technology, B2B Marketing Zone features content from rockstar B2B bloggers like Brian Carroll , Paul Dunay and New

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B2B Marketing Zone - Official Launch July 1

B2B Marketing Zone Posts

We are officially launching the site today. If you want to find out more about the site, please visit: Introduction to the B2B Marketing Zone. Participating in B2B Marketing Zone. We are particularly excited about our ability to generate ongoing lists like: Hot B2B Marketing Content May 2009. I want to especially thank. Buzz Marketing for Technology.

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On Lead generation: Insist on lead quality over quantity

markempa

Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. We can tell ourselves that more leads is better because it lowers the cost-per-lead. Don’t be one of those lulled by this false sense of security.

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How To Make B2B Search Engine Marketing Better? Have Some Popular Tips | Sanjay Dhingra

Online Marketing Institute

Home About us Contact Subscribe to this blog. Subscribe For Free Subscribe in as a reader to get the latest update. Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Have Some Popular Tips Most Improtant Questions To Prepare For Social Media Marketing Interview Twitter Tips For Local Business 10 Important Points to Improve Ad Quality Score in Adwords Is facebook worthy for PPC?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Looking for the best career search websites? Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Specialty search engines? The story behind LOLcats? Resources to improve your Internet marketing skills? Find music online? Record and promote podcasts? Find the answers to these random and unrelated questions and more in this set of valuable but difficult-to-classify posts from the last year.

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Participating in B2B Marketing Zone

B2B Marketing Zone Posts

There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals. It will also contain a few posts that are updates on this topic hub. We highly recommend subscribing to this feed even if you subscribe to the Full Feed.

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Inbound Marketing Automation

LeadSloth

Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. That gave me enough ideas for a new post, so here it is.

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B2B Marketing ROI

Online Marketing Institute

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. I am always surprised by the number of websites I come across that are not user friendly. Within the B2B industry, your website can mean everything to your potential customers.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Gord Hotchkiss, Neuroplasticity and Kids These Days

WebMarketCentral

Search marketing guru Gord Hotchkiss wrote an intriguing post last Thursday on neuroplasticity —the ability of the human brain to constantly adapt to its environment. In Grandma Via YouTube , he points out while this happens throughout our lives, and is generally called simply "learning," " there are two phases where the brain literally reforms itself in a massive restructuring: right around two years of age and again as teenagers.

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B2B Marketing Zone - Official Launch July 1

B2B Marketing Zone Posts

We are officially launching the site today. If you want to find out more about the site, please visit: Introduction to the B2B Marketing Zone. Participating in B2B Marketing Zone. We are particularly excited about our ability to generate ongoing lists like: Hot B2B Marketing Content May 2009. I want to especially thank. Buzz Marketing for Technology.

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Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

One of the blogs I read is Web Ink Now by David Meerman Scott ( @dmscott ). Love the insight and tone, and the fact that he rarely lets me down. This week, David posted a great video (below) that he found through Trevor Young ( @trevoryoung ), that he found from Ross Monaghan ( @themediapod ) (boy, this twitter RT credit can get lengthy), that was produced by Engage | ORM and besides being a great short production, it too is insightful.