| | | PWB Marketing Blog | | | | 6 articles |
| Page 1 of 1 | Previous | Next | PWB MARKETING BLOG OCTOBER 13, 2011  Why Your B2B Social Media is Failing (And What to Do About It) Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Don’t give up. We know the biggest reasons B2B social media efforts fail and what to do about it. Are you guilty of the following mistakes? Not Having a Social Strategy: If you don’t know where you’re headed, you’ll neverget there. Do Social Media B2B the Right Way. | PWB MARKETING BLOG OCTOBER 18, 2011 10 Facebook Tips Every B2B Marketer Should Know Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Post on Facebook three to five times a week. Make sure to comment on fan posts. Don’t feel overwhelmed! Be human. | | | | | |
| PWB MARKETING BLOG OCTOBER 10, 2011  Six FREE Tools To Measure Social Media for Business Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem. Without proper monitoring and measurement, you’ll never know where opportunities are for growth and you won’t be able to identify issues before they become problems. It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere. | PWB MARKETING BLOG OCTOBER 27, 2011  How To Optimize Your B2B White Papers For Google If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is. So how do you get your stuff noticed? and more. | PWB MARKETING BLOG OCTOBER 25, 2011  10+ Ways To Use B2B Social Media In Your Business Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. Every e-newsletter and email should have a call to action for the social web. Skin your YouTube page. Tweet with them. | PWB MARKETING BLOG OCTOBER 5, 2011  Six Surprising B2B Content Marketing Ideas One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences? Try these six surprising B2B content marketing ideas. Branded Tool – Create a branded tool for prospects and customers that provides a customized analysis, report, product recommendation, or plan. | | | | | | | |
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