January, 2008

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QlikView Scripts Are Powerful, Not Sexy

Customer Experience Matrix

I spent some time recently delving into QlikView ’s automation functions, which allow users to write macros to control various activities. These are an important and powerful part of QlikView, since they let it function as a real business application rather than a passive reporting system. But what the experience really did was clarify why QlikView is so much easier to use than traditional software.

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Lead nurturing thoughts

markempa

It's surprising how many marketers now say they do “lead nurturing” but in reality they are just sending monthly email campaigns or monthly newsletters with some call to action. If all you do is send generic email marketing messages to your early stage leads over and over and over again, you're missing the point. Consistency is good but being relevant and then consistent is even better.

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Email Tips for the New Year Part I

Anything Goes Marketing

Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. Email Subject Line Tips: Use Personalization and Search Engine Optimization I can blog about keeping your subject lines short but you already know that and I just reminded you. :) Here are some additional interesting tips: MailerMailer's latest Email Marketing Metrics Report (pdf) indicates that personalized subject lines (eg: "Chad, open this amaz

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Consumers Ready for End of Pre-Roll Ads

readwrite

“Pre-roll ads are going the way of popups and other intrusive ads,” predicted Fred Wilson a little over a month ago. “They won’t be around in a couple years. And the online video services that use them to monetize their audience won’t be around either.” It seems that consumers agree. Silicon Alley Insider points to a new survey that says that half of Internet users bail at the sight of a pre-roll video ad.

Ads 40

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Alterian Branches Out

Customer Experience Matrix

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments. This makes great sense because their proprietary database engine, which uses very powerful columnar indexes, is a tough sell to corporate IT groups who prefer more traditional te

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Lead Nurturing as trusted advisors with the Human Touch

markempa

In today's commoditized business climate I think what sets companies apart with a complex sale is how well they build and cultivate relationships. Over the years, I've observed a truth; and this truth will requires many sales people to reconsider how they think selling should be done. The truth is, average sales people think they are most effective when they talk with someone WHEN they are ready to buy, but top performers seek to build relationships with the right people in the right companies B

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Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

My brain is slowly de-fogging from my trip to Costa Rica. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach. Beyond the beauty of this country and the relaxing siestas in the sun, I was reminded of a valuable lesson - go above and beyond for your customers. We booked an eco-tour which means that we travelled to various areas of Costa Rica to learn more about this wonderful country and the different species that inhabit it.

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Writer’s Strike Helps Online Ad Sales

readwrite

Even with the home mortgage meltdown in the US theatening to pull the econonmy into a recession, analysts feel confident that the online ad market will remain healthy. “We believe the secular growth of the Internet will enable Internet fundamentals to outperform,” wrote Piper Jaffray senior research analysts Aaron Kessler and Gene Munster in a report last Monday. “Whereas Internet advertising budgets were the first to be cut during the market crash in 2000, we believe the prove

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Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

SEO is dead? Balderdash! Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help

SEO 20
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Aprimo 8.0 Puts a New Face on Campaign Management

Customer Experience Matrix

Loyal readers will recall a series of posts before New Years providing updates on the major marketing automation vendors: SAS , Teradata , and Unica. I spoke Aprimo around the same time, but had some follow-up questions that were deferred due to the holidays. Now I have my answers, so now you get your post. Aprimo, if you’re not familiar with them, is a bit different from the other marketing automation companies because its has always focused on marketing administration—that is, planning, budget

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One More Chart on QlikTech

Customer Experience Matrix

Appearances to the contrary, I do have work to do. But in reflecting on yesterday's post, I did think of one more way to present the impact of QlikTech (or any other software) on an existing environment. This version shows the net change in percentage of answers provided by each user role for each activity type. It definitely shows which roles gain capacity and which have their workload reduced.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100
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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 109
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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100
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Yahoo! PDF Ads In the Wild on Kevin Kelly’s Latest Book

readwrite

Kevin Kelly may be best known as the founding executive editor of Wired magazine, but he’s also a long-time blogger and the author of numerous books. One of those books, True Films , has just been updated for a third edition. The book collects Kelly’s 200 favorite documentaries reviewed on his site of the same name. “I only review films I love and believe others will enjoy.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save

Adwords 20
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Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics. 7 Reasons Why Niche Social Media Outlets are Better Than Digg by AjaxNinja After noting that "Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting onto the front page i

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Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand. Think about it this way: you walk into a coffee shop and notice one of your best customers sitting at a table with several people you don't know.

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Off Topic: My Biggest Influencers

WebMarketCentral

Back to the Best of 2007 series next week. But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. 1) My mother. Not only one of the wisest people I've ever known, but also one of the smartest.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Best of 2007: SEO Analysis Tools

WebMarketCentral

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts. Free SEO Tools Search Engine Spider Simulator from the Webconfs SEO Toolset Spiders and people don't see things the same way. For example, Flash content, Javascript and images are invisible to search engines.

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The Coming Consolidation in Social Networking

WebMarketCentral

Social media sites are multiplying like rabbits. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites. Later, I wrote about a couple more , and newer sites such as Twitter keep popping up. Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site.

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Update on Pageflakes

WebMarketCentral

There have recently been some interesting new developments with Pageflakes , a pretty cool online tool I've written about before. Pageflakes lets you create a personalized start page on the web, similar to Netvibes , TopNetPix or My Yahoo. First, Pageflakes is working with schools and educational boards to help them organize their class schedules. Teachers can use Pageflakes to let their students see update calendars , exam timelines, research study information, grade trackers , message boards a

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B2B Vendor, Customer Perspectives Differ on "Affinity"

WebMarketCentral

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. According to the study, "Despite an increased focus on customer engagement, most B2B technology companies continue to fall far short of meeting customer expectations and commitments.Most technology vendors badly overestimate their effectiveness in addressing customer needs, while a majority of customers feel ignore

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Visualizing the Value of QlikTech (and Any Others)

Customer Experience Matrix

As anyone who knows me would have expected, I couldn't resist figuring out how to draw and post the chart I described last week to illustrate the benefits of QlikTech. The mechanics are no big deal, but getting it to look right took some doing. I started with a simple version of the table I described in the earlier post, a matrix comparing business intelligence questions (tasks) vs. the roles of the people who can answer them.

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Fitting QlikTech into the Business Intelligence Universe

Customer Experience Matrix

I’ve been planning for about a month to write about the position of QlikTech in the larger market for business intelligence systems. The topic has come up twice in the past week, so I guess I should do it already. First, some context. I’m using “business intelligence” in the broad sense of “how companies get information to run their businesses”. This encompasses everything from standard operational reports to dashboards to advanced data analysis.

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Best of 2007: SEO Keyword Research Tools

WebMarketCentral

The first step in any SEO effort is determining the right keywords and key phrases to optimize on—making sure the search terms chosen contain the words that your customers and prospects use when looking for a product or service like yours, and that the terms you optimize on actually get a reasonable amount of search activity. Here are some of the best tools for conducting keyword research and building a search phrase list.