December, 2007

PWB Marketing Blog

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PRMeetsMarketing Weekly Articles: December 20, 2007

PR Meets Marketing

OOPS - forgot to publish this last week =). This will be my last summary until the New Year. Come back next week for my post reflecting on my first 6 months of blogging and popular posts.  You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed :  . Such was the case with a pitch received here several weeks back. Oh No Spock! del.icio.us

Thoughts for 2007: Popular Posts

PR Meets Marketing

It's that time of year to reflect back on the year and make your resolutions for the New Year. gave up resolutions a long time ago - how can you ask a chocolate lover give up chocolate for a whole year? Sorry - just can't do it. So instead of resolutions, here are the top posts from 2007: Let the 2008 Trends Lists Begin. Many of you were curious about me. SEOing press releases was another top post.

Embargoes – Valid in the Brave New World of PR?

PR Meets Marketing

Recently, I saw CenterNetworks tweet about broken embargoes and Allen wrote a follow up post about his views on embargoes. This raises an interesting question about whether or not embargoes are still valid in this new world of instantaneous news and the desire to scoop your fellow bloggers and traditional media.  . The saving grace? In the end, I believe embargoes are still valid. del.icio.us

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. He doesn't pull any punches.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Email and Video: Tactics you can use Today

Anything Goes Marketing

I may be getting older but I had a crazy flashback yesterday. went to the movies to see August Rush (I give it 1 thumbs up) and of course I was forced to sit through about 20 commercials that mostly focused on gifts I must buy before the move started. One commercial stood out - a new video phone that is being offered by a mobile carrier up here called Rogers (Verizon is the equivalent the US).

PR Relationships:Update on Online Reputation

PR Meets Marketing

OK - I previously wrote about how to manage my many online personalities  here and here.  Since those posts, I've reversed my previous position about my online reputation. The heart of it is managing relationships through the tools available to me.    . In the end, PR is about relationships. How do you build, nurture and maintain them. Friend me and I'll friend you back. View My LinkedIn Profile.

Let the 2008 Trend Lists Begin

PR Meets Marketing

It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. Facebook is probably the best default for this as you can maintain the invites and funnel interesting tidbits related to a specific industry/company for story ideas. The question is how does this truly impact PR? Top media coverage now extends from traditional media (i.e. del.icio.us

CRM 2

Marketing Edge

Marketing Edge

time 32:16. plenty of attention is given to participating in blogs, join the conversation, be open, be authentic, yada yada yada. the early adopters have tested the social media space with ample case studies for dozens of new books and

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Top 2007 Posts

PR Meets Marketing

Top 2007 Posts

PR 2
PR 2

Eventricity Lets Banks Buy, Not Build, Event-Based Marketing Systems

Customer Experience Matrix

As you may recall from my posts on Unica and SAS , event-based marketing (also called behavior identification) seems to be gaining traction at long last. By coincidence, I recently found some notes I made two years about a UK-based firm named eventricity Ltd. This led to a long conversation with eventricity founder Mark Holtom, who turned out to be an industry veteran with background at NCR/Teradata and AIMS Software, where he worked on several of the pioneering projects in the field. But those are all part of a larger product line, while eventricity offers event-based software alone.

Marketing Edge

Marketing Edge

as you know social media is about sharing. marketers are dying to figure out ways to match the ability to share with honest feedback. think we figured this out in this video. watch carefully how the first person, despite their inital

See me on Facebook

PR Meets Marketing

See me on Facebook

Follow me on Twitter

PR Meets Marketing

Follow me on Twitter

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and

PR Meets Marketing » Embargoes – Valid in the Brave New World of PR?

PR Meets Marketing

string on finger. recently, i saw centernetworks tweet about broken embargoes and allen wrote a follow up post about his views on embargoes. this raises an interesting question about whether or not embargoes are still valid in this new

Marketing Edge

Marketing Edge

time 16:00 click twice to play. jeremiah owyang, senior analyst for forrester and author of the well-read blog web-strategist is our guest on the marketing edge. you know as of this posting he is at the top of the tweeterboard

Unica Strategy Stays the Course

Customer Experience Matrix

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. It’s been a good year for Unica, which will break $100 million in annual revenue for the first time. On the product front, they continue their long-time strategy of offering all the software a marketing department would need. This has mostly meant incremental development of existing components, including continued assimilation of past years’ acquisitions in Web analytics, email, marketing planning, lead management, and event detection.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

String on finger

PR Meets Marketing

String on finger

PR 2
PR 2

Marketing Edge

Marketing Edge

Time 12:27. Video use on the Web is much more than a two-minute case study or a talking head from a presentation. The numbers from an eMarketer report this summer show 86 percent of US Internet users will consume online video by 2011

Blogger: Redirecting

Buzz Marketing for Technology

The debate over how to make money with podcasts began shortly after they were rolled out. At first, the natural inclination was to do pre-roll or post-roll ads on podcasts – much like existing media such as TV and radio

PRMeetsMarketing Weekly Articles: December 14, 2007

PR Meets Marketing

Better late than never - here is this week's of interesting articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed :  . What Consumers Really Use Media - Via KD Paine's blog , I saw this tidbit about Ketchum's new survey. The survey highlights where consumers turn to for information and advice. Here's the gist of the results: " Despite the strong evidence that friends, family and experts play a key role in influencing decisions, only 24 percent of communicators report having a word-of-mouth program in place."  . Don't underestimate China.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Marketing Edge

Marketing Edge

the following is a conversation between al social and darrin marketer, their names have been changed to protect the innocent; they are both avid twitter users with two very different perspectives on the platform

Marketing Edge

Marketing Edge

i have to comment about twitter, the micro-blogging tool at www.twitter.com. it is like instant messaging to those whom you are following and who follow you, plus your messages post to your page on the twitter web site

Advanced Analytics and Still More Reasons I Love QlikView

Customer Experience Matrix

I’m at the National Center for Database Marketing Conference this week. NCDM is always a good place to get a feel for what’s on people’s minds. One theme I’ve picked up is a greater interest in advanced analytics. Richard Deere of Direct Data Mining Consultants, a very experienced modeler, told me that interest in segmentation always increases during recessions, because companies are more determined to increase the return on diminished budgets. This is apparently common knowledge in the modeling community, although it was news to me. Back to NCDM.

API 2

Marketing Edge

Marketing Edge

the marketing buzz word in 2007 is community. marketers are trying to plug into, tap into or leverage these social network communities for their companies' benefit. not quite sure that's the right approach here

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Tweety Bird

PR Meets Marketing

Tweety Bird

PR 2
PR 2

Marketing Edge

Marketing Edge

this week i attended the society for new communications research (sncr) conference in boston. it was inspiring how some companies are working within the parameters and cultures of social media. they are flexible enough to bend their

Marketing Edge

Marketing Edge

jeremiah owyang of forrester, seth godin author of meatball sundae, and steve mann head of social media for sap doing a webcast at noon central today. i'll live blog it here. just the highlight please, ok

Marketing Edge

Marketing Edge

an observation from the society for new communications reserch conference in boston, dec. 5 and 6: social media is like having babies. as a father of five, i speak from experience: 1) there never really is a good time

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

1010data Offers A Powerful Columnar Database

Customer Experience Matrix

Back in October I wrote here about the resurgent interest in alternatives to standard relational databases for analytical applications. Vendors on my list included Alterian , SmartFocus , Vertica and QD Technology. Most use some form of a columnar structure, meaning data is stored so the system can load only the columns required for a particular query. This reduces the total amount of data read from disk and therefore improves performance. Since a typical analytical query might read only a half-dozen columns out of hundreds or even thousands available, the savings can be tremendous. terabytes.

PRMeetsMarketing Weekly Articles: December 6

PR Meets Marketing

Here is this week's of interesting articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed :  . Online Video Kill the TV Star -Blip.TV interviews Vivian Schiller, general manager of the NYTimes.com about the differences between online and TV video. To paraphrase that iconic song, "will online video kill the TV star?"  . Or Did ROI Kill Marketing? Paul Dunay of Buzz Marketing for Tech makes a good point about ROI. Also included as part of my 2008 trends piece.   . Will smaller (less profitable?) Only time will tell.  . del.icio.us

Crystal Ball

PR Meets Marketing

Crystal Ball

PR 2
PR 2

PR's role in new media podcast

PR Meets Marketing

Paul Dunay of Buzz Marketing for Technology interviewed me a few weeks ago on how new media is impacting PR. Check out the podcast here. Even in these short few weeks, I've learned so much more from everyone, such as Jeremiah Owyang , Todd Defren , CK , Mack Collier and others. Update: Bad me, I forgot Tom Pick !   Let me know what you think of the podcast. technorati tags : Marketing Paul Dunay press release PR public relations social media. del.icio.us tags : Marketing Paul Dunay press release PR public relations social media.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.