Wed.Nov 21, 2012

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase.

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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? How do you prevent defection? Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamificat

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Video — it doesn’t have to be this way

Avitage

'Your colleague walks through your office door and announces, “let’s make a video!” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels […] The post Video — it doesn’t have to be this way appeared first on Avitage.

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4 Social Media Controversies Solved

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. One of my favorite new projects is The Baer Facts , a short weekly video I’m producing with my friends at ExactTarget (a long-time client and provider of amazing interactive marketing software). My pal Kyle Lacy heads up content marketing for the company, and he and I are doing a short video rant that each week targets a social media or content controversy or misunderstanding.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Video — it doesn’t have to be this way

Avitage

'Your colleague walks through your office door and announces, “let’s make a video!” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels daunting, are we up to this, can we succeed, is it worth it, does this even make sense …?

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Video — it doesn’t have to be this way

Avitage

Your colleague walks through your office door and announces, “let’s make a video!” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels daunting, are we up to this, can we succeed, is it worth it, does this even make sense …?

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Marketing Automation: Why You're Doing it Wrong

Hubspot

Marketing automation sometimes sounds like a dirty word, and for good reason. When done incorrectly, it has the potential to undervalue a marketer's database, irritate those on the receiving end of the campaign, and generate poor results. If that's not enough to make marketers want to wash out their mouths with soap, I'm not sure what is. I guess you could ask Ralphie.

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3 Ways to Market Your Small Business With Less Cash

Adobe Experience Cloud Blog

by Dayna Rothman This is a guest post written by Megan Totka is the Chief Editor for ChamberofCommerce.com which is the largest business directory on the web. Check out her previous post High Impact Marketing from a Low Budget Business. Small business owners have always had to market their businesses on a budget. And it is just getting harder. Since 2007, restrictions have been tighter than ever due to industry-wide lending policy changes.