Mon.Apr 16, 2012

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Why Your Unsubscribe Process Is as Important as Earning Subscribers

Tomorrow People

It is no secret that earning a subscriber is exciting. Subscribers are often some of the most loyal customers to a company because they receive content right in their inboxes, making it easier to read and harder to ignore. An email message every day or ever week helps to increase visibility and get your brand recognized. Many companies allow for readers to subscribe to a blog, a special promotional newsletter, or other email marketing campaigns full of videos and advice.

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Are Your Marketing and Sales Systems Broken?

Tony Zambito

Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. We have seen many variations over the past two as these attempts are made. Whether they relate to demand generation, content marketing, sales enablement, and more, efforts are being made to make adaptations to changing buying behaviors.

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5 studies prove social media is less than 6 degrees of separation

Biznology

Cover of Kevin Bacon. The idea behind 6 degrees of separation is ”friend of a friend” connections make it so everyone is only 6 steps away, by way of introduction, from any other person. The theory was originally presented by Hungarian author, Frigyes Karinthy, in a 1929 short story. It was a popular play in 1993 written by John Guare and then a trivia game called Six Degree of Kevin Bacon that Kevin turned into a charitable organization called SixDegrees.org.

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What Makes Ads Go Viral?

The Effective Marketer

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Utilize “Brand Pulsing”: weave your brand throughout the ad instead of placing it front and center. Example is the “Happiness Factory” video for Coca-Cola. 2.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Some days it seems online marketing revolves around cookies, those small text files stored in your browser that may be automatically deleted by browsers or routinely deleted by individuals. Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. But how reliable are cookies and more importantly, how does that impact our data and decisions?

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Seven Ways to Test Your New Logo

B2B Marketing Traction

Before you go live with your new logo, you should run it through several tests. Logos take time and effort to develop. You don’t want to launch a new logo and sink money into print materials and other collateral, only to have to redo it. 1. Fax. Yes, there is a good chance your logo will be faxed. (Still.) Do all the logo elements come through on a fax?

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10 Thought Leaders Share Their Interest in Pinterest

Adobe Experience Cloud Blog

by Jason Miller Pinterest is now the third most popular social network in the country. Traffic to the digital pin-board rose 50 percent from January to February of this year, with over 21 million visits in the last week of January alone. Those numbers reinforce the potential for businesses to utilize yet another social channel for customers to engage and share their products.

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If you’re using Google Adwords, what happens AFTER the click?

Direct Response Coach

There is something very seductive about Google Adwords. A major money-maker for the Internet giant, Adwords allows even the smallest businesses to place small text ads on their search engine pages. What’s most appealing is pay per click – where you only pay when someone clicks on your ad. And depending on your industry and [.].

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The Pros & Cons of Twitter Advertising for Small Business

Hubspot

You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. For enterprise companies with large teams and budgets, exploring new advertising opportunities like Twitter's is far less daunting than it is for an SMB marketer -- especially those without a strong background in paid online advertising.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Facebook Cover Photos: 5 Great Brand Examples

SnapApp

The cover photo has become the new billboard for Facebook profiles. It is large, the first thing you see, and companies as well as users can utilize the real estate to promote brand voice and personality. Here we will take a look at five brands who have utilized the cover photo to their advantage; be that with an eye catching picture, a picture that incorporates the smaller profile picture on the page, or a picture that supports the brand image. - Below are five great brand cover photos in no pa

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7 Smart Sales Applications of Marketing Intelligence

Hubspot

Marketing collects a lot of information about the leads they generate, much of which is made available to Sales to make their jobs easier. But it doesn't do much good if nobody actually, well, uses that information. And often all that lead intelligence falls to the wayside because nobody has explained how it can be applied to the sales process. That's where this blog post comes in!

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18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? What are the best link-building strategies in a post-Panda world?