PWB Marketing Blog

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Does Your Content Have Superpowers?

PWB Marketing Blog

A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, your content marketing needs superpowers. Exceptional Audience Relevance. Sean-.

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Content Calendar for Content Marketing

PWB Marketing Blog

I have been working with one of our clients for a few years on their search and social media campaigns. As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance!

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Social Media Tweetable Facts

PWB Marketing Blog

Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange. Twitter devours 12x more. TWEET THIS. TWEET THIS. TWEET THIS.

LinkedIn Changes for Your Company Page

PWB Marketing Blog

I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Ultimately though, I think it is more likely to be about the almighty dollar. Certainly these options would be helpful to marketers but likely have an associated cost as well. LinkedIn

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. We had some parameters: We wanted to find recent research no older than last year.

How Do You Sell?

PWB Marketing Blog

I have a funny skill to come up with Yogi Berra-esque quotes that are off-the-cuff at the time, but then prove to be even more accurate than I realized initially. Last night, at a local workshop for entrepreneurs, I did it again. I was talking with a peer after the event and I said, “Channel trumps promotion…”. As it often is, one of my early questions was, “How will you go to market?” Sean-.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers.

B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Are you one of the 86% of B2B companies using social media? Or are you sitting on the sidelines, not sure how to get started or maybe just waiting for the right time? Don’t wait. B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. Your customers are there.

Is Your Business Ready for a Google+ Page?

PWB Marketing Blog

When Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing. After all it has the equal potential to spin-out into the next big thing in social media, or the potential to tank into the depths of past failed attempts – think Google Buzz. They look really great. Lingering questions plague my thoughts: Is it really all that?

List Management: Tips to Best Manage your Campaigns

PWB Marketing Blog

Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Avoid becoming SPAM at all costs. While many companies do offer the Opt In feature for list management, they don’t always allow users to choose their desired path. ” it raid. Did they call more?

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. In fact, June 2013 was the last time I published information on correct sizing of images! The size of social media images changes from time to time, so having the most current data available is paramount. Having trouble managing your social media?

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web.

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Facebook Mobile Ad Management – NEW User Friendly Tool

PWB Marketing Blog

Today Facebook announced the launch of a mobile ads manager that allows for greater management of accounts on the go. Need to pause or resume ad campaigns? Perhaps add to the daily budget or change when the ad is scheduled? The new Facebook Ads Manager will do all of that while allowing users to view insights and even respond to alerts. Need help getting started in using Facebook ads?

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Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Social media is more effective when you’re not making mistakes. Mistakes are costly. The best case scenario is you get nervous because management is breathing down your neck for bottom line results. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). Wrong.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. You subscribe to Mashable. You have a blog.

11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

More and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. If you don’t follow the norms, you can be a turn off – losing your chance at building a relationship with a prospective customer. Know the norms on Twitter.

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Don’t give up. We know the biggest reasons B2B social media efforts fail and what to do about it. Are you guilty of the following mistakes? Not Having a Social Strategy: If you don’t know where you’re headed, you’ll neverget there. Do Social Media B2B the Right Way.

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. To put that number in perspective, it took Twitter and Facebook nearly three years to reach 20 million users. Despite the huge numbers, Google+ remains invitation-only. Will all the hype live up to expectation?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Recent Research Reveals Best Time to Post on Social Media

PWB Marketing Blog

Recent Research Reveals Best Time to Post on Twitter and Facebook.

PWB Marketing Blog

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. Every e-newsletter and email should have a call to action for the social web. Skin your YouTube page. Tweet with them.

Like Looking at Montana through a Keyhole

PWB Marketing Blog

Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. 2014 is predicted to be the year more people access the web via a mobile connection than do so from a fixed one. So, in light of that, how’s your web site? Does everything work? Is it readable? And more. Sean-.

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media.

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Google Analytics Part 8: Need Help With Google Analytics? | PWB.

PWB Marketing Blog

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter.  And has the added benefit of instant conversation. That’s not the case for smaller businesses though.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter.  And has the added benefit of instant conversation. That’s not the case for smaller businesses though.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. Some photos are best left out social media profiles, and some photos should never be used as an avatar. Which became evidently clear today as I was browsing LinkedIn. There sure is! You should.

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LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. Some photos are best left out social media profiles, and some photos should never be used as an avatar. Which became evidently clear today as I was browsing LinkedIn. There sure is! You should.

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Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. They were a reputable brand but just didn’t seem to be cutting the mustard.And I began to feel like the little pig who build his house of straw. So I grabbed a copy to take back to the office.

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Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

How many Facebook Pages do you manage? Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! Facebook has now made it a little easier to respond to posts as yourself – Have you noticed the little change? “Voice.” Easy Peasy.

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Second, develop a content marketing strategy.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences? Try these six surprising B2B content marketing ideas. Branded Tool – Create a branded tool for prospects and customers that provides a customized analysis, report, product recommendation, or plan.

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Social Media Size Guide 2016

PWB Marketing Blog

To help our social media clients, we created this handy infographic. Print it out and hang it up somewhere handy. If you need help with social media management or social media listening, PWB is here to help. Contact us at 734-995-5000 or at dialogue@pwb.com. social media social media images

Keyword Density: When Is It Enough?

PWB Marketing Blog

Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” ” I told them what I tell all of my clients, that there is no magic number. I can’t tell any client that having a phrase appear on-page 10 times will return first page search engine results (SERP).

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook. Neat ways to integrate paid search and social media. . 5.