Biznology
JULY 26, 2011
Image by quinn.anya via Flickr. by Chris Abraham. I am in the middle of guiding some new bloggers over at Marketing Conversation. on how to blog most effectively. It is pretty exciting and instructive. because there are many things I take for granted. One of the biggest. trends I see is internal shorthand. What I mean is that my bloggers tend to write based on a lot of assumed context.
Writing on the Web
JULY 26, 2011
What do you do when you’re stuck and can’t write on your blog? Here are some blog writing tips. I diagrammed them out. It’s the rainy season here in Mexico – a great time to do a lot of reading and writing. At least, that’s what one would think…But…I’m having trouble. I’m stuck. I’ve got Blogger’s Block.
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The Effective Marketer
JULY 26, 2011
A recent article on LifeHacker talks about tips to get faster email responses. They talk about: Write shorter emails. Write fewer emails. Ask for a response. Start with a deadline. Only email one person at a time. Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager. Five Email Productivity Tips for Marketing Managers. 1.
Convince & Convert
JULY 26, 2011
Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company. Smart organizations methodically calculate the impact of blogging on the bottom line, making it easier to justify (or not) the resources allocated to the task.
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Digital B2B Marketing
JULY 26, 2011
Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. To stop with the sales, the marketing or the technology, and share a bit more about who we are when we don’t put on a public face. Thank you, Stacey, for sharing this challenge, here is my #nicheamnesty contribution.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
JULY 26, 2011
Image by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that [.].
EMagine B2B Blog
JULY 26, 2011
Back in February, we posted a heads-up that the major social networks were moving into good old-fashioned advertising, providing a more familiar vehicle for those B2B marketers who’ve had difficulty relating to – or believing in the power of – this friending and liking stuff …and a supplementary vehicle for those who have moved strongly [.].
Hubspot
JULY 26, 2011
The Fall event season is just around the corner. August through October are huge months for events and conferences, and I imagine many of you are filling your calendar and getting business cards ready to make a splash. But is that all you need to do to prepare? Below is a thorough checklist that you should complete before, during, and after every event you attend to make sure you get the most value possible out of both your time and money spent.
Hubspot
JULY 26, 2011
This is a guest blog post written by Jim Ducharme, a social media professional and online marketing consultant who helps companies use an integrated approach to their online marketing. You can read more of his thoughts on social and marketing at: www.hugehead.ca. There’s nothing I love more than a good acronym and so a while back I set out to create one for the word “email” in order to help people remember some of the key points to an effective email marketing campaign.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JULY 26, 2011
A new report by Allot Communications , a network management vendor, reveals some extremely interesting data about bandwidth consumption, video streaming and mobile devices. Some key findings include: Video streaming now makes up 39 percent of all mobile traffic. YouTube was 22 percent of all mobile bandwidth in the first half of 2011. YouTube accounts for 52 percent of global video streaming.
Hubspot
JULY 26, 2011
The following is a guest post from Justin Rachwalski, Strategy Lead at Google. We’ve put together a compelling list of ways you can improve your landing pages and conversions. These tips are easy to implement and, more importantly, can start improving your results immediately. 1. Landing page headlines and ad copy should match. Google AdWords determines cost-per-click in part based on the quality of your landing page.
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