| | | Proteus B2B Marketing Blog | | | | 39 articles |
| Page 1 of 1 | Previous | Next | PROTEUS B2B MARKETING BLOG AUGUST 27, 2009 2009 Big List of B2B Marketing and Sales Blogs With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.]. | PROTEUS B2B MARKETING BLOG SEPTEMBER 21, 2010 Mapping and Effectively Using Twitter Hashtags for Business Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams. When you include a hashtag in your tweet, your tweet will get [.]. | | | | | |
| PROTEUS B2B MARKETING BLOG MAY 4, 2010 Proven Success Stories Integrating Social Media into Overall Strategy Live Blogging from MarketingProfs B2B Forum. series of posts covering selected sessions at this year’s conference in Boston. Moderator: Christina “CK&# Kerley, B2B Marketing Specialist, CKb2b Marketing Panelists: Deirdre Walsh, Community & Social Media Manager, National Instruments Mike Travis, President, Equation Research Ron Casalotti, Social Media PR, Bloomberg LP Kirsten Watson, Dir. Corporate Marketing, Kinaxis Key Takeaways from the Session: Be tolerant and [.]. | PROTEUS B2B MARKETING BLOG FEBRUARY 12, 2010 Where Should B2B Bloggers set up the Corporate Blog? The question of where B2B marketers should place the corporate blog is a critical one. It has implications in terms of B2B SEO, positioning, and your ability to later successfully transfer the trust and authority you build up in the eyes of search engines. This post addresses some of the options and their implications. Jeffrey Cohen [.]. | PROTEUS B2B MARKETING BLOG APRIL 20, 2010 Meaningful Metrics for B2B Blogging Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results. After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon. But if you’re looking to traditional consumer blog metrics [.]. | PROTEUS B2B MARKETING BLOG AUGUST 28, 2009 B2B Email Marketing Best Practices eBook Our new eBook: Features more than 130 best practices, strategies, and tips for B2B email marketing Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization Covers general email marketing issues, as well as those [.]. | | | | | | | |
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PROTEUS B2B MARKETING BLOG | MONDAY, DECEMBER 21, 2009 30 of the Best B2B Search Marketing Articles of 2009
The velocity with which B2B marketing has evolved over the past two years (let alone five years) is amazing. Frankly, it’s a challenge to keep up with it at times. I’m particularly grateful to all those who take the time to share their knowledge to help others. Here are more than 30 of my favorite [.]. MORE >> -
PROTEUS B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 11, 2009 Are Your PDFs Social Media Friendly?
If they’re not, they should be. White papers, eBooks, case studies, best practice guides…when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools. At the same time, they’re expensive to create. They’re also hard to get into the hands of the right people. Further, in the B2B market, you may [.]. MORE >> -
PROTEUS B2B MARKETING BLOG | THURSDAY, NOVEMBER 5, 2009 35 Content Ideas for B2B eNewsletters
This is not another “How to” article for creating newsletters. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B [.]. MORE >> - Are You Optimizing Your Email Marketing for Search?
I know at first that may sound strange. What does email marketing have to do with search engine optimization? Fact is, the most prevalent type of B2B email marketing is content marketing, most often in the form of an email newsletter containing several articles. Most email newsletters carry abstracts or snippets of the stories. Readers [.]. MORE >> -
PROTEUS B2B MARKETING BLOG | TUESDAY, FEBRUARY 16, 2010 Inbound Marketing: Does a 60% Lower Cost Per Lead Interest to You?
Internet marketing technology provider Hubspot recently released a study entitled The 2010 State of Inbound Marketing. The study included 231 marketing professionals, 69% of whom worked for B2B companies in a wide variety of industries. The largest industries were professional services (22% of respondents) and technology (15%). Inbound Marketing refers to marketing strategies and tactics designed [.]. MORE >>
- Are You Positioned as one of Few Credible Substitutes in Your Market? PROTEUS B2B MARKETING BLOG | MONDAY, JUNE 28, 2010
- Huge Update to the List of Top B2B Blogs PROTEUS B2B MARKETING BLOG | SUNDAY, AUGUST 22, 2010
- Content SEO: Best Practices and What to Avoid PROTEUS B2B MARKETING BLOG | TUESDAY, MAY 4, 2010
- 9 Tips for Leveraging Synergies of Email & Social Media PROTEUS B2B MARKETING BLOG | THURSDAY, FEBRUARY 4, 2010
- B2B Selling. It’s About Relationships, Right? PROTEUS B2B MARKETING BLOG | MONDAY, AUGUST 17, 2009
- Choosing The Right Social Sharing Options for B2B Content PROTEUS B2B MARKETING BLOG | THURSDAY, APRIL 15, 2010
- Big List of Blogs Continues to Grow for December. PROTEUS B2B MARKETING BLOG | MONDAY, DECEMBER 14, 2009
- B2B Blogging: What are You Talking About? PROTEUS B2B MARKETING BLOG | MONDAY, DECEMBER 7, 2009
- Steer Clear of Price-Only Positioning PROTEUS B2B MARKETING BLOG | WEDNESDAY, JUNE 23, 2010
- Why Rebranding Often Fails PROTEUS B2B MARKETING BLOG | MONDAY, JULY 27, 2009
- 8 Onsite Tips for Maximizing Visibility of B2B Email Marketing Newsletters PROTEUS B2B MARKETING BLOG | MONDAY, OCTOBER 19, 2009
- B2B Illustrated: The Long Sales Cycle PROTEUS B2B MARKETING BLOG | WEDNESDAY, DECEMBER 16, 2009
- Measuring Marketing Effectiveness Against Business Goals PROTEUS B2B MARKETING BLOG | TUESDAY, MAY 4, 2010
- 8 New Additions to the 2009 Big List of B2B Blogs PROTEUS B2B MARKETING BLOG | WEDNESDAY, OCTOBER 7, 2009
- 6 New B2B Blogs Added to the Big List for November. Now 220 Blogs! PROTEUS B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 11, 2009
- Why are You Making it so Hard for People to Mention You in Tweets? PROTEUS B2B MARKETING BLOG | FRIDAY, DECEMBER 11, 2009
- Don’t Miss MarketingProfs B2B Forum: May 3-5, Boston PROTEUS B2B MARKETING BLOG | THURSDAY, APRIL 15, 2010
- New Social Media Marketing Industry Report PROTEUS B2B MARKETING BLOG | SATURDAY, MARCH 28, 2009
- Google’s Launches Longer Snippets. Greater Opportunity for Sites with Strong Content. PROTEUS B2B MARKETING BLOG | THURSDAY, MARCH 26, 2009
- Don’t Miss MarketingProfs B2B Forum: May 3-5, Boston PROTEUS B2B MARKETING BLOG | THURSDAY, APRIL 15, 2010
- You Want to Position Your Brand “Righteously”? It May Not be Your Call. PROTEUS B2B MARKETING BLOG | TUESDAY, SEPTEMBER 9, 2008
- Why I Think the Getty Images Perceived Invoicing Gaff Just Might Be Costing Them PROTEUS B2B MARKETING BLOG | WEDNESDAY, SEPTEMBER 24, 2008
- Five Reasons Why Negative Comments on your B2B Corporate Web Blog Might Be Positive PROTEUS B2B MARKETING BLOG | THURSDAY, OCTOBER 16, 2008
- Demo Quantifies Opportunity. Psycho Makes the Sale. PROTEUS B2B MARKETING BLOG | THURSDAY, NOVEMBER 6, 2008
- Fortune 500 Starting to Embrace Blogging PROTEUS B2B MARKETING BLOG | TUESDAY, NOVEMBER 25, 2008
- Words May Reposition a Brand. But They Must Also Define the Task. PROTEUS B2B MARKETING BLOG | THURSDAY, DECEMBER 18, 2008
- The Best of B2B Search Marketing 2008 PROTEUS B2B MARKETING BLOG | FRIDAY, DECEMBER 19, 2008
- Market Share or Profit? Pick One. PROTEUS B2B MARKETING BLOG | TUESDAY, JANUARY 13, 2009
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