The Latest from Proteus B2B Marketing Blog

Sunday, August 22, 2010
Thanks to all the B2B marketing and sales experts who continually blog, sharing your insights and adding to the collective knowledge or the broader B2B community. Since we originally posted the list on our site, we've continued to update it periodically. Now, we've completed a comprehensive revision to The List of Top B2B Blogs. 150 [.].
 
Monday, June 28, 2010
In today’s economy, no one wants to turn away business. But smart marketers are positioning themselves to do just that. Most companies fall into the trap of positioning the company as broadly as possible, trying to be relevant to the broadest number of potential purchasers. That way, any lead or inquiry has opportunity. But this approach [.].
 
Wednesday, June 23, 2010
In another life, I worked in automotive marketing. domestic brand. Every time the market tanked, the client, along with their domestic rivals, would predictably do the inevitable.
 

The Best from Proteus B2B Marketing Blog

With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing.
Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results. After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon. But if you’re looking to traditional consumer blog metrics [.].
This is not another “How to” article for creating newsletters. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B [.].
The velocity with which B2B marketing has evolved over the past two years (let alone five years) is amazing. Frankly, it’s a challenge to keep up with it at times. I’m particularly grateful to all those who take the time to share their knowledge to help others. Here are more than 30 of my favorite [.].
Live Blogging from MarketingProfs B2B Forum. series of posts covering selected sessions at this year’s conference in Boston.

The Latest from the B2B Marketing Community

Thursday, September 2, 2010
The best way to promote your company or products is by helping people. Using your expertise to answer people’s questions is one of the most effective marketing activities you can imagine. Nowadays people are not only searching. People try to find the information they are looking for by asking questions. There are a number of websites like [.].
 
Thursday, September 2, 2010
Existentialist playwright Samuel Beckett would have loved this one: Most email marketers continued to send email at a steady, high frequency for nearly two years, despite a total lack of response from the subscriber (no opens, no clicks, no purchases), according to a new study. The results are less than encouraging. cents. Subscribe to RSS.
 
Thursday, September 2, 2010
Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? Share the success!
 

The Best from the B2B Marketing Community

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