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The Battery Guy, A Brand Ambassador I’ve Never Forgotten (Except His Name)

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Some time ago, I took two of my young grandsons to a West Michigan Whitecaps baseball game. The Whitecaps are the Class A farm team for the Detroit Tigers that play ball in my hometown, Grand Rapids. Like many of the minor league venues, the ball game is just part of the entertainment experience. It’s [.]. B2B Branding B2B Marketing B2B B2B Selling branding

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A B2B Webinar About B2B Webinars

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It was an interesting online presentation last week—a webinar on webinars. attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr. Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to [.].

Perhaps It’s Not Your Industry That’s Boring!

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Many marketers feel that their industry calls for them to write on topics that won’t easily engage potential customers and index with the search engines. It’s an endless challenge for content marketers in B2B markets to present content in entertaining or engaging ways. But there are some good ways to create interesting content in any [.]. B2B Blog Postings b2b blogging Content content marketing

Barry Gets It. In B2B Sales, Face Time Still Matters Too.

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Met with Barry a few months ago, a prospective vendor from a Milwaukee-area based company. Actually, it’s the third time in the past couple years he’s made a point to call a week ahead and asked for 15 or 20 minutes of my time. He swung by the office for a few minutes of face [.]. B2B Marketing B2B Selling

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

What Does Kevin Spacey Know About Content Marketing?

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Actually, more than you might think! The actor (Yes, that Kevin Spacey), director, producer and screenwriter, perhaps better known for his Oscar winning performances as Lester Burnham in American Beauty and Roger ‘Verbal’ Kint in The Usual Suspects—gave the closing keynote address at Content Marketing World 2014. I’ll admit, I went in thinking, “nice high-profile [.].

Slideshare Presentation: 10 Inspirational B2B Marketing Quotes

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There are many ways for marketers to participate in today’s visual culture. Images have power, even when they are just a vehicle for text. We We hope these 10 B2B marketing quotes from a few of the industry’s top experts will brighten your day and inspire you with new ways to establish your brand as a leader [.]. B2B Marketing B2B marketing quotes social media

Whether It’s a Tree You Need to Move or B2B Products, This Awesome Online Video Tells a Great Story

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Perhaps you’ve already watched this video about the Ghirardi Compton Oak. It made the rounds on the Internet a while ago. think it makes a powerful B2B testimonial—for CAT Heavy Equipment and the Hess Landscaping Company. But that’s not what it’s really about. This simple but moving (pun intended) video on the City of [.]. B2B Marketing B2B marketing video marketing

Visual Content: The Power of Images in Your Blog

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We live in visual culture. This is difficult to overstate. Consider a statistic taken from a recent Jeff Bullas blog post. Get this: “Ten percent of photos taken in human history took place in the last 12 months.” Think about that. At first it sounds insane, but it’s not hard to believe when you consider [.]. B2B Blog Postings B2B Marketing B2B blog Images marketing visual

Whether It’s a Tree You Need to Move or B2B Products, This Awesome Online Video Tells a Great Story

Proteus B2B Marketing Blog

Perhaps you’ve already watched this video about the Ghirardi Compton Oak. It made the rounds on the Internet a while ago. think it makes a powerful B2B testimonial—for CAT Heavy Equipment and the Hess Landscaping Company. But that’s not what it’s really about. This simple but moving (pun intended) video on the City of [.]. B2B Marketing B2B marketing video marketing

Mapping and Effectively Using Twitter Hashtags for Business

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Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams. When you include a hashtag in your tweet, your tweet will get [.].

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

2009 Big List of B2B Marketing and Sales Blogs

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With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.].

Food for Thought on Content Marketing ROI

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What could happen if you united content, advertising, media, consumer engagement and consumer insight with an interdisciplinary content marketing strategy? We found out when Julie Fleischer, Director, Data + Content + Media at Kraft Foods delivered her opening keynote remarks earlier this month, The ROI on Content: How Kraft Learned the True Value of Their [.].

Are You Positioned as one of Few Credible Substitutes in Your Market?

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In today’s economy, no one wants to turn away business. But smart marketers are positioning themselves to do just that. Most companies fall into the trap of positioning the company as broadly as possible, trying to be relevant to the broadest number of potential purchasers. That way, any lead or inquiry has opportunity. But this approach [.].

Creating Valuable Content for Customers

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Rise Above the Heavy Volume of Content by Adding Value My inbox is full, and I’m willing to bet yours is too. For a while now the content marketing floodgates have been open. But customers, prospects, followers, and friends are opening their browsers and emails and realizing they’re done with “more”. We’re swamped. Newsjacking is [.].

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

B2B Email Marketing Best Practices eBook

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Our new eBook: Features more than 130 best practices, strategies, and tips for B2B email marketing Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization Covers general email marketing issues, as well as those [.].

Meaningful Metrics for B2B Blogging

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Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results. After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon. But if you’re looking to traditional consumer blog metrics [.].

Steer Clear of Price-Only Positioning

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In another life, I worked in automotive marketing. domestic brand. Every time the market tanked, the client, along with their domestic rivals, would predictably do the inevitable. Slap on rebates, trump one another’s incentives, slash prices, sweeten the deal, give away the store, compromise the brand and train customers already accustomed to never paying [.].

35 Content Ideas for B2B eNewsletters

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This is not another “How to” article for creating newsletters. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B [.].

Marketing Technology: 3 Solutions You Can't Live Without

In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.

Are Your PDFs Social Media Friendly?

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If they’re not, they should be. White papers, eBooks, case studies, best practice guides…when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools. At the same time, they’re expensive to create. They’re also hard to get into the hands of the right people. Further, in the B2B market, you may [.].

9 Tips for Leveraging Synergies of Email & Social Media

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Are you using social media to promote your email marketing efforts? Are you using your email marketing to promote your social media efforts? The easier you can make it for people to go between the two, the more connections and touchpoints you’ll forge. Here are 9 tips to help you do just that. Promote your Email [.].

Inbound Marketing: Does a 60% Lower Cost Per Lead Interest to You?

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Internet marketing technology provider Hubspot recently released a study entitled The 2010 State of Inbound Marketing. The study included 231 marketing professionals, 69% of whom worked for B2B companies in a wide variety of industries. The largest industries were professional services (22% of respondents) and technology (15%). Inbound Marketing refers to marketing strategies and tactics designed [.].

Where Should B2B Bloggers set up the Corporate Blog?

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The question of where B2B marketers should place the corporate blog is a critical one. It has implications in terms of B2B SEO, positioning, and your ability to later successfully transfer the trust and authority you build up in the eyes of search engines. This post addresses some of the options and their implications. Jeffrey Cohen [.].

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

New Social Media Marketing Industry Report

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Michael Stelzner of White Paper Source recently released a study on how marketers are using social media to grow and promote their businesses. Nearly 900 marketers were surveyed. One of the great questions in the study was an open ended question that simply asked, “What question about marketing with social media do you most want answered?&# [.].

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Title Tag Truncation: The Long and Short of It

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By now, you’ve probably either noticed or read in various SEO blog posts and trade articles that title tags in search engine results appear to be a little shorter as of mid-March. Google increased the font size to 18 pixels without increasing space, resulting in fewer characters displayed before truncating titles. While title tag best [.].

B2B Selling. It’s About Relationships, Right?

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In short, no. Growing your existing business with a particular customer or client may very well be about cultivating the relationship, but getting customers in the first place is not. While relationships with referral sources can lead to referrals, relationships with prospects will often only create a sale if everything else is equal. Consider the following scenario. [.].

Huge Update to the List of Top B2B Blogs

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Thanks to all the B2B marketing and sales experts who continually blog, sharing your insights and adding to the collective knowledge or the broader B2B community. Since we originally posted the list on our site, we've continued to update it periodically. Now, we've completed a comprehensive revision to The List of Top B2B Blogs. 150 [.].

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Content SEO: Best Practices and What to Avoid

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Live Blogging from MarketingProfs B2B Forum. series of posts covering selected sessions at this year’s conference in Boston. Speakers: Lee Odden, CEO, TopRank Online Marketing Jiyan Wei, Product Manager, Vocus, PRWeb.com At the start of the presentation, Lee cited several stats: 60% of marketers plan to take money away from traditional marketing and spend it on interactive instead, and [.].

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Measuring Marketing Effectiveness Against Business Goals

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Live Blogging from MarketingProfs B2B Forum. series of posts covering selected sessions at this year’s conference in Boston. Speakers: Dennis J Chapman, Sr. President & CEO, The Chapman Group John Mueting, VP Distribution & 3rd Party Relationships, Allstate Distributors, LLC First up is Dennis. Here are some of his comments. It didn’t used to be complicated. It used to [.].

Proven Success Stories Integrating Social Media into Overall Strategy

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Live Blogging from MarketingProfs B2B Forum. series of posts covering selected sessions at this year’s conference in Boston. Moderator: Christina “CK&# Kerley, B2B Marketing Specialist, CKb2b Marketing Panelists: Deirdre Walsh, Community & Social Media Manager, National Instruments Mike Travis, President, Equation Research Ron Casalotti, Social Media PR, Bloomberg LP Kirsten Watson, Dir. Corporate Marketing, Kinaxis Key Takeaways from the Session: Be tolerant and [.].

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Don’t Miss MarketingProfs B2B Forum: May 3-5, Boston

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It’s only a few weeks away now, and it’s sure to be one of the best 2010 conferences exclusively focused on B2B Marketing. If you haven’t already done so, be sure to register for MarketingProfs Business-to Business Forum 2010. It’s in Boston on May 3-5. There are more than seventy speakers. 35 individual sessions. Four concurrent [.].

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Don’t Miss MarketingProfs B2B Forum: May 3-5, Boston

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It’s only a few weeks away now, and it’s sure to be one of the best 2010 conferences exclusively focused on B2B Marketing. If you haven’t already done so, be sure to register for MarketingProfs Business-to Business Forum 2010. It’s in Boston on May 3-5. There are more than seventy speakers. 35 individual sessions. Four concurrent [.].

Choosing The Right Social Sharing Options for B2B Content

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There seem to be so many social media sharing options today at the bottom of blog posts, web pages and other content marketing assets. I’ve seen some blog posts that include as many as twenty different social sharing options at the end of the post. I’m afraid when there are that many choices, people will [.].

30 of the Best B2B Search Marketing Articles of 2009

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The velocity with which B2B marketing has evolved over the past two years (let alone five years) is amazing. Frankly, it’s a challenge to keep up with it at times. I’m particularly grateful to all those who take the time to share their knowledge to help others. Here are more than 30 of my favorite [.].

B2B Illustrated: The Long Sales Cycle

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Big List of Blogs Continues to Grow for December.

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We continue to find more B2B blogs and receive suggested additions for the the Big List of B2B Marketing and Sales Blogs. This month we’ve got 7 more great blogs to add. Be sure to check them out. Congratulations to all the new additions! Be sure to grab a badge for your site. If you want to import [.].