| | | PR Meets Marketing | | | | 59 articles |
| Page 1 of 1 | Previous | Next | PR MEETS MARKETING OCTOBER 27, 2010  #mptech Guy Kawasaki Keynote and 6 Twitter Tips Everyone knows that I love startups. love working up logic models and key metrics on a whiteboard. love brainstorming on product. even love sitting on the floor with a stickered laptop at SXSW. All of which is precisely the work I've been enjoying at First Round Capital. So I have a surprise play to announce.I'm 'm changing jerseys to Intel Capital. Not in my experience. Of course. | PR MEETS MARKETING AUGUST 10, 2010 Social Media Strategy 101: Setting Expectations In a recent report by Jeremiah Owyang of The Altimeter Group, The 8 Success Criteria for Facebook Marketing , the group highlighted the need to set community expectations as a key component for success in Facebook marketing. think this is not just for Facebook but something to consider as part of your social media strategy. Furthermore, this extends beyond your external audience but also should be shared with employees and supported by your executives. Incorporate a page that provides at least a bio and photo of contributors. Are there other factors I missed? Social Media Marketing 101. | PR MEETS MARKETING JUNE 24, 2010  Social Media Marketing Strategy 101: Definitions I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. think it’s important to explore the definitions to ensure that we’re on the same page. These individuals were formally unavailable and couldn’t have been harnessed through traditional marketing avenues. – Ryan Schoenefeld via LinkedIn. Conclusions. | | | | | | | | |
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PR MEETS MARKETING | SUNDAY, APRIL 18, 2010  New Breed of Analysts
The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. And for the company seeking to launch with a bang, Chris Shipley and the DEMO conference was the standard. Now, there are more niche analyst groups and consulting firms that wield influence on a variety of topics. But all is not gloom and doom. Embrace of Social Media. Conclusion. MORE >> -
PR MEETS MARKETING | FRIDAY, NOVEMBER 12, 2010 PRMM Interview – Bob Etheridge Grows Conference via LinkedIn
I belong to several groups in LinkedIn and came across a case study regarding the use of social media to increase membership to a LinkedIn group, which then drove conference MORE >> -
PR MEETS MARKETING | WEDNESDAY, OCTOBER 6, 2010 Update on Trusting PR Agencies without a Social Media Presence with Your Social Media Programs
In February 2009, I wrote a post titled “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs&# to determine how many agencies were MORE >> -
PR MEETS MARKETING | FRIDAY, FEBRUARY 26, 2010 Optimize Your Tradeshow Presence
"conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix. While While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Here are five tips to optimize your trade show presence: Media Alert. Consider issuing a media alert (a smaller version of a press release) one to two weeks before the conference. Announce News. Consider announcing significant news at the conference to drive buzz about your company. Media Outreach. Social Media. MORE >> -
PR MEETS MARKETING | THURSDAY, DECEMBER 2, 2010 2011 Virtual Event Predictions
A few weeks ago, Dennis Shiao of It’s All Virtual queried me on my top predictions for virtual events in 2011. And then this same question appeared on Focus, a MORE >>
- Social Media 101: Content Marketing PR MEETS MARKETING | TUESDAY, NOVEMBER 2, 2010
- Social Marketing Strategy 101: Are you ready? PR MEETS MARKETING | SUNDAY, MAY 23, 2010
- PRMM Interview with Miguel Arias of Imaste on Virtual Events and Future Developments PR MEETS MARKETING | WEDNESDAY, OCTOBER 6, 2010
- Social Media Strategy 101: Which Persona Helps Tell Your Story? PR MEETS MARKETING | TUESDAY, JULY 27, 2010
- Email and Event Marketing on Facebook Doesn’t Work PR MEETS MARKETING | FRIDAY, JULY 9, 2010
- Are You a Crazy Marketer PR MEETS MARKETING | THURSDAY, FEBRUARY 4, 2010
- Help Amy and Andrew Win a Nissan Leaf PR MEETS MARKETING | TUESDAY, DECEMBER 14, 2010
- PR Is So Easy that Even a Caveman Can Do It PR MEETS MARKETING | WEDNESDAY, OCTOBER 6, 2010
- Geolocation Services for B2B PR MEETS MARKETING | MONDAY, AUGUST 23, 2010
- #mptech Case Study of Viral B2B Video PR MEETS MARKETING | MONDAY, NOVEMBER 1, 2010
- PRMM Interview – John Grosshandler PR MEETS MARKETING | FRIDAY, OCTOBER 22, 2010
- Crisis Communication – San Bruno Fire PR MEETS MARKETING | THURSDAY, SEPTEMBER 9, 2010
- SPINdustry – Discrediting PR in 30 Minutes PR MEETS MARKETING | TUESDAY, MARCH 16, 2010
- PRMM Interview Part 1: Dannette Veale of Cisco on Innovative Virtual Events PR MEETS MARKETING | FRIDAY, DECEMBER 10, 2010
- Story of Santa John, the Unmerry Macy’s and Lefty O’Doul’s Saves Santa PR MEETS MARKETING | WEDNESDAY, DECEMBER 8, 2010
- The End of Objective News PR MEETS MARKETING | TUESDAY, NOVEMBER 30, 2010
- PRMM Interview – Mike Westcott of INXPO on Virtual Business PR MEETS MARKETING | FRIDAY, NOVEMBER 5, 2010
- #EE10SF – Joe Payne, CEO of Eloqua – Keynote Summary PR MEETS MARKETING | TUESDAY, OCTOBER 19, 2010
- Guest Post – Go Virtual for your Next Press Event PR MEETS MARKETING | MONDAY, AUGUST 16, 2010
- Networking Newbie Uses Unique Approach to Pursue Dream Job PR MEETS MARKETING | MONDAY, AUGUST 9, 2010
- Dispelling the 5 Myths of Going Virtual PR MEETS MARKETING | THURSDAY, NOVEMBER 18, 2010
- PRMM Interview – Maria Korolov of Hypergrid Business PR MEETS MARKETING | FRIDAY, OCTOBER 29, 2010
- Book Review – Digital Body Language by Steven Woods PR MEETS MARKETING | MONDAY, OCTOBER 25, 2010
- Beware of “Speeds and Feeds” PR PR MEETS MARKETING | MONDAY, OCTOBER 18, 2010
- Did Mashable Break Twitter Button Embargo? PR MEETS MARKETING | WEDNESDAY, AUGUST 11, 2010
- PRMM Interview Part 2: Dannette Veale of Cisco on Mobility PR MEETS MARKETING | FRIDAY, DECEMBER 17, 2010
- Focus Expert Roundtable December 15: Virtual Events PR MEETS MARKETING | WEDNESDAY, DECEMBER 15, 2010
- Upcoming Webinars with #MPI PR MEETS MARKETING | TUESDAY, NOVEMBER 16, 2010
- #mptech Motorola Case Study to Use Social Media for B2B Event PR MEETS MARKETING | SUNDAY, OCTOBER 31, 2010
- Rise in Social Commerce – Charlene Li’s Open Leadership Session PR MEETS MARKETING | FRIDAY, OCTOBER 8, 2010
- Does Size Matter with Virtual Events? PR MEETS MARKETING | WEDNESDAY, OCTOBER 6, 2010
- Recent Twitter Update and Implications for Marketing PR MEETS MARKETING | FRIDAY, SEPTEMBER 3, 2010
- Go Giants in World Series and Viral Video PR MEETS MARKETING | WEDNESDAY, OCTOBER 27, 2010
- Rise of Social Commerce – Nielsen and Hallmark Summaries PR MEETS MARKETING | WEDNESDAY, OCTOBER 13, 2010
- Using Social Media to Drive Virtual Tradeshow Leads PR MEETS MARKETING | WEDNESDAY, OCTOBER 6, 2010
- Please Update Your RSS Feed PR MEETS MARKETING | WEDNESDAY, SEPTEMBER 29, 2010
- Change is in the Air PR MEETS MARKETING | MONDAY, SEPTEMBER 13, 2010
- Meet Up at Upcoming Conferences PR MEETS MARKETING | WEDNESDAY, SEPTEMBER 1, 2010
- Rebuilding a Personal Brand is Hard Work PR MEETS MARKETING | WEDNESDAY, AUGUST 18, 2010
- Five Ways to Get Hung Up On PR MEETS MARKETING | TUESDAY, MAY 4, 2010
- How much does a fleece jacket cost? PR MEETS MARKETING | SUNDAY, APRIL 11, 2010
- Free Using Social Media eBook PR MEETS MARKETING | MONDAY, NOVEMBER 8, 2010
- Recent Twitter Update and Implications for Marketing PR MEETS MARKETING | WEDNESDAY, OCTOBER 6, 2010
- WITI Summit – Summary of Keynotes PR MEETS MARKETING | WEDNESDAY, OCTOBER 6, 2010
- WITI Summit: Summary of Social Media, Cloud, and Mobility Sessions PR MEETS MARKETING | WEDNESDAY, OCTOBER 6, 2010
- Crisis Communication – San Bruno Fire PR MEETS MARKETING | WEDNESDAY, OCTOBER 6, 2010
- Push versus Pull for PR and Marketing PR MEETS MARKETING | WEDNESDAY, OCTOBER 6, 2010
- One year later PR MEETS MARKETING | MONDAY, FEBRUARY 1, 2010
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