2010

PR Meets Marketing

Trending Sources

PRMM Interview Part 2: Dannette Veale of Cisco on Mobility

PR Meets Marketing

Last week, I spoke with Dannette Veale of Cisco regarding how Cisco is leverainge virtual and new technologies for their events and conferences. This week, Dannette shares her predictions for

Optimize Your Tradeshow Presence

PR Meets Marketing

"conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix. While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Here are five tips to optimize your trade show presence: Media Alert. Consider issuing a media alert (a smaller version of a press release) one to two weeks before the conference.

Five Ways to Get Hung Up On

PR Meets Marketing

by dalechumbley via flickr. On I recently had this happen to me not once, not twice, but THREE times from the same company. Each time, I mentioned I was in the midst of a deadline and to please send me an email with more information.

2011 Virtual Event Predictions

PR Meets Marketing

A few weeks ago, Dennis Shiao of It’s All Virtual queried me on my top predictions for virtual events in 2011. And then this same question appeared on Focus, a

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

#mptech Guy Kawasaki Keynote and 6 Twitter Tips

PR Meets Marketing

Everyone knows that I love startups. I love working up logic models and key metrics on a whiteboard. I love brainstorming on product. I even love sitting on the floor with a stickered laptop at SXSW. All of which is precisely the work I've been enjoying at First Round Capital.

Crisis Communication – San Bruno Fire

PR Meets Marketing

via flickr by achesonblog. At approximately 6:15 pm, we now know a huge gas explosion occured in San Bruno. First, please take a moment to send positive thoughts to the residents and families of the homeowners.

Recent Twitter Update and Implications for Marketing

PR Meets Marketing

September 1, 2010, Twitter sent an email to users regarding two new updates to its service. I found the update about moving to t.co URL wrapping intriguing, especially this sentence: When you click on these links from Twitter.com or a Twitter application, Twitter will log that click.

Meet Up at Upcoming Conferences

PR Meets Marketing

I always look forward to meeting people at conferences. I plan to be attending these two upcoming conferences. Drop me an email if you’re interested in connecting.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Geolocation Services for B2B

PR Meets Marketing

With the introduction of Facebook Places , geolocation-based services are about to hit the mainstream. Rather than focus on the news or consumer uses, I want to look at the potential of such services for business-to-business customer marketing.

Rebuilding a Personal Brand is Hard Work

PR Meets Marketing

At the beginning of last year, my personal brand was just beginning to take off. I had written a couple of posts here and here that generated a lot of attention. I was even asked to be a guest on the Media Bullseye podcast and to write a byline for Dan Schwabel’s Personal Branding Magazine.

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

I asked my former colleague, Dennis Shiao, to share his insights on how virtual events can augment PR and marketing. Briefly, Dennis is an evangelist, strategist and practitioner of virtual events.

Did Mashable Break Twitter Button Embargo?

PR Meets Marketing

I just noticed a couple of tweets mentioning that Twitter will be announcing a Twitter button, most likely tomorrow. What I found interesting is not the news, but the image that accompanied the articles.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Networking Newbie Uses Unique Approach to Pursue Dream Job

PR Meets Marketing

In mid-July, I received an email from Mia Salituro requesting an email interview which is posted here.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

You’ve decided that you want to engage in social media. You have the resources, you have executive support, and you have a larger marketing strategy. Time to open the Twitter account, create the Facebook Page and post YouTube videos, right? Wrong. Social media is about engaging your audience.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions.

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. I think it’s important to explore the definitions to ensure that we’re on the same page.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Social Marketing Strategy 101: Are you ready?

PR Meets Marketing

Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level.

New Breed of Analysts

PR Meets Marketing

The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms.

How much does a fleece jacket cost?

PR Meets Marketing

I was shopping at the GAP the other day looking for a cardigan or sweater. I noticed a wall of fleece zipper jackets on sale. Perfect. In typical GAP fashion, there were several different colors available – grey, baby blue, pink, etc. I checked the price of the grey one – $15.

SPINdustry – Discrediting PR in 30 Minutes

PR Meets Marketing

By Ikama via Flckr. I was watching TV over the weekend with my husband and happened to be on the E! Channel. We started watching this show called SPINdustry, which has the “inside&# look of public relations.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Are You a Crazy Marketer

PR Meets Marketing

I was speaking to a friend the other day and we both joked about “Crazy Marketers.” After being in-house for four years now, I now understand why marketers may seem crazy to agencies.

Focus Expert Roundtable December 15: Virtual Events

PR Meets Marketing

I will be moderating a Focus.com teleconference on Virtual Events on today, December 15th at 11AM PT/ 2PM ET with Jeff Hurt, Donna Sanford, and Shannon Ryan, where we will discuss

2
2

Help Amy and Andrew Win a Nissan Leaf

PR Meets Marketing

My husband and I are huge electric car enthusiasts, but not as much as our friends Amy and Andrew. I was curious when they asked me to vote for their

Help 2

PRMM Interview Part 1: Dannette Veale of Cisco on Innovative Virtual Events

PR Meets Marketing

Following previous interviews with key virtual event vendors, I interviewed Dannette Veale, Virtual & Social Technology Strategist, Global Sales Experience (GSX) of Cisco, to get an end-user perspective about virtual

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Story of Santa John, the Unmerry Macy’s and Lefty O’Doul’s Saves Santa

PR Meets Marketing

This past weekend, a story unfolded in the San Francisco area about a Santa Claus, known as Santa John, who was fired from his 20-year job at Macy’s. The issue

2
2

The End of Objective News

PR Meets Marketing

2
2

Summary of Virtual Event Case Studies 2009-2010

PR Meets Marketing

I recently completed a webinar with MPI on “Dispelling the 5 Myths of Going Virtual.&# One of the questions asked was if I could provide a list of relevant case

Dispelling the 5 Myths of Going Virtual

PR Meets Marketing

I recently presented a webinar on “Dispelling the 5 Myths of Going Virtual.&# My presentation slides are included below and an archived version of the webinar will be available on the

2
2

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Upcoming Webinars with #MPI

PR Meets Marketing

I have the pleasure of presenting two webinars for the MPI: Dispelling the Myths about “Going Virtual&# on November 17 and Making Virtual Profitable: Steal These Business Ideason December 9, 2010. Free to MPI

Free Using Social Media eBook

PR Meets Marketing

I’m posting an updated version of a Social Media eBook I published a couple of years ago. The eBook is meant as a quick guide for getting started, addressing the

PRMM Interview – Mike Westcott of INXPO on Virtual Business

PR Meets Marketing

As I believe virtual events will (if not already) become a more integral part of a company’s communications strategy, I will reach out to vendors and practitioners in the industry to

Social Media 101: Content Marketing

PR Meets Marketing

Most social media campaigns begin with a bang – you’re excited, have a lot of passion and are regularly posting, tweeting and engaging your audience. If social media marketing isn’t

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.