2010

PR Meets Marketing

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PRMM Interview Part 2: Dannette Veale of Cisco on Mobility

PR Meets Marketing

Last week, I spoke with Dannette Veale of Cisco regarding how Cisco is leverainge virtual and new technologies for their events and conferences. This week, Dannette shares her predictions for

Optimize Your Tradeshow Presence

PR Meets Marketing

"conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Here are five tips to optimize your trade show presence: Media Alert. Consider issuing a media alert (a smaller version of a press release) one to two weeks before the conference. Announce News. Consider announcing significant news at the conference to drive buzz about your company. Media Outreach. Social Media.

Five Ways to Get Hung Up On

PR Meets Marketing

by dalechumbley via flickr. On I recently had this happen to me not once, not twice, but THREE times from the same company. Each time, I mentioned I was in the midst of a deadline and to please send me an email with more information. To date, I have not received any info and each time, the person tries to engage me in a long phone conversation. Remember the first don’t? Sorry – my time, my money.

2011 Virtual Event Predictions

PR Meets Marketing

A few weeks ago, Dennis Shiao of It’s All Virtual queried me on my top predictions for virtual events in 2011. And then this same question appeared on Focus, a

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Crisis Communication – San Bruno Fire

PR Meets Marketing

via flickr by achesonblog. At approximately 6:15 pm, we now know a huge gas explosion occured in San Bruno.  First, First, please take a moment to send positive thoughts to the residents and families of the homeowners. Like the BP oil spill, the confusion around such an explosion is understandable. What perplexed me was an on-air phone interview with a PG&E spokesperson.

Recent Twitter Update and Implications for Marketing

PR Meets Marketing

September 1, 2010, Twitter sent an email to users regarding two new updates to its service. found the update about moving to t.co URL wrapping intriguing, especially this sentence: When you click on these links from Twitter.com or a Twitter application, Twitter will log that click. We hope to use this data to provide better and more relevant content to you over time. What do you think? Twitter

Meet Up at Upcoming Conferences

PR Meets Marketing

I always look forward to meeting people at conferences. plan to be attending these two upcoming conferences. Drop me an email if you’re interested in connecting. WITI’s Women and Technology Summit , September 12-14, 2010 – San jose Doubletree Hotel – I will be attending on the 13th and 14th. Look forward to seeing you in San Jose.

Geolocation Services for B2B

PR Meets Marketing

With the introduction of Facebook Places , geolocation-based services are about to hit the mainstream. Rather than focus on the news or consumer uses, I want to look at the potential of such services for business-to-business customer marketing. MarketingSherpa recently wrote about an iPhone app developed by Morrison & Foerster LLP (subscription required shortly). Almost anytime, anywhere.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Rebuilding a Personal Brand is Hard Work

PR Meets Marketing

At the beginning of last year, my personal brand was just beginning to take off. I had written a couple of posts here and here that generated a lot of attention. I was even asked to be a guest on the Media Bullseye podcast and to write a byline for Dan Schwabel’s Personal Branding Magazine. Write on my blog : The writing on my blog has been quite irregular over the past year and a half.

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

  I asked my former colleague, Dennis Shiao, to share his insights on how virtual events can augment PR and marketing. Briefly, Briefly, Dennis is an evangelist, strategist and practitioner of virtual events. Dennis provides strategic consulting to clients on their virtual events and has managed virtual event campaigns for Cisco, HP, Oracle and Microsoft, among others. No problem. Conclusion.

Did Mashable Break Twitter Button Embargo?

PR Meets Marketing

I just noticed a couple of tweets mentioning that Twitter will be announcing a Twitter button, most likely tomorrow. What I found interesting is not the news, but the image that accompanied the articles. The images clearly state (the above is one of several in the article): Twitter Confidential – subject to NDA. What do you think?

Networking Newbie Uses Unique Approach to Pursue Dream Job

PR Meets Marketing

In mid-July, I received an email from Mia Salituro requesting an email interview which is posted here. After reviewing Mia’s background, I was intrigued by her Networking Newbie blog and aspiration to find a position with Ogilvy & Mather (Note: My first PR job was with O&M Taiwan as a translator!).  asked Mia to share her thoughts and the reaction to her unique approach to date.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

You’ve decided that you want to engage in social media. You have the resources, you have executive support, and you have a larger marketing strategy. Time to open the Twitter account, create the Facebook Page and post YouTube videos, right? Wrong. Social media is about engaging your audience. The next step in your social media strategy is knowing what story to tell to draw your audience in.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. Like all enthusiasts, I subscribed to all the salsa lists to learn about upcoming events, lessons with outside instructors and more. At least I thought I did. Three Things to Consider Before Hitting Send on Facebook.

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. think it’s important to explore the definitions to ensure that we’re on the same page. These individuals were formally unavailable and couldn’t have been harnessed through traditional marketing avenues. – Ryan Schoenefeld via LinkedIn. Conclusions.

Social Marketing Strategy 101: Are you ready?

PR Meets Marketing

Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. This series of posts will look at putting a social marketing strategy together. What are your objectives?

New Breed of Analysts

PR Meets Marketing

The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. But all is not gloom and doom. Embrace of Social Media.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

How much does a fleece jacket cost?

PR Meets Marketing

I was shopping at the GAP the other day looking for a cardigan or sweater. noticed a wall of fleece zipper jackets on sale. Perfect. In typical GAP fashion, there were several different colors available – grey, baby blue, pink, etc. checked the price of the grey one – $15. Nice – just what I’m looking plus inexpensive. looked at the clerk quizzically.

SPINdustry – Discrediting PR in 30 Minutes

PR Meets Marketing

By Ikama via Flckr. I was watching TV over the weekend with my husband and happened to be on the E! Channel. We We started watching this show called SPINdustry, which has the “inside&# look of public relations. I don’t know about you, but I thought this show did more to harm to PR than enlighten what the industry is about. Is this show TRULY representative of your industry?  .

Are You a Crazy Marketer

PR Meets Marketing

I was speaking to a friend the other day and we both joked about “Crazy Marketers.” After being in-house for four years now, I now understand why marketers may seem crazy to agencies. Here is a quick 5 step quiz to determine if you’re a crazy marketer or work with one: Scatterbrained: Your attention is split among 100 different projects, all equally important in terms of priority.

Focus Expert Roundtable December 15: Virtual Events

PR Meets Marketing

I will be moderating a Focus.com teleconference on Virtual Events on today, December 15th at 11AM PT/  2PM ET with Jeff Hurt, Donna Sanford, and Shannon Ryan, where we will discuss

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Help Amy and Andrew Win a Nissan Leaf

PR Meets Marketing

My husband and I are huge electric car enthusiasts, but not as much as our friends Amy and Andrew. I was curious when they asked me to vote for their

Help 2

PRMM Interview Part 1: Dannette Veale of Cisco on Innovative Virtual Events

PR Meets Marketing

Following previous interviews with key virtual event vendors, I interviewed Dannette Veale, Virtual & Social Technology Strategist, Global Sales Experience (GSX) of Cisco, to get an end-user perspective about virtual

Story of Santa John, the Unmerry Macy’s and Lefty O’Doul’s Saves Santa

PR Meets Marketing

This past weekend, a story unfolded in the San Francisco area about a Santa Claus, known as Santa John, who was fired from his 20-year job at Macy’s. The issue

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The End of Objective News

PR Meets Marketing

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Summary of Virtual Event Case Studies 2009-2010

PR Meets Marketing

I recently completed a webinar with MPI on “Dispelling the 5 Myths of Going Virtual.&#   One of the questions asked was if I could provide a list of relevant case

Dispelling the 5 Myths of Going Virtual

PR Meets Marketing

I recently presented a webinar on “Dispelling the 5 Myths of Going Virtual.&# My presentation slides are included below and an archived version of the webinar will be available on the

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Upcoming Webinars with #MPI

PR Meets Marketing

I have the pleasure of presenting two webinars for the MPI: Dispelling the Myths about “Going Virtual&#  on November 17 and Making Virtual Profitable: Steal These Business Ideason December 9, 2010. Free to MPI

Free Using Social Media eBook

PR Meets Marketing

I’m posting an updated version of a Social Media eBook I published a couple of years ago. The eBook is meant as a quick guide for getting started, addressing the

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

PRMM Interview – Mike Westcott of INXPO on Virtual Business

PR Meets Marketing

 As I believe virtual events will (if not already) become a more integral part of a company’s communications strategy, I will reach out to vendors and practitioners in the industry to

Social Media 101: Content Marketing

PR Meets Marketing

Most social media campaigns begin with a bang – you’re excited, have a lot of passion and are regularly posting, tweeting and engaging your audience. If social media marketing isn’t

#mptech Case Study of Viral B2B Video

PR Meets Marketing

Rene Bonvanie, VP of Worldwide Marketing, Palo Alto Networks, presented on a viral video he created while with Serena Software.  The goal of the video was to increase the use of the

#mptech Motorola Case Study to Use Social Media for B2B Event

PR Meets Marketing

The session I was most interested in attending was the “B2B Events: Build Audience and Extend the Conversation through Social Media&# at MarketingProfs SocialTech conferene. Belinda Hudmon, Sr. Director, Interactive

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.