| | | PR Meets Marketing | | | | 118 articles |
| Page 1 of 2 | Previous | Next | PR MEETS MARKETING JULY 10, 2008 Brave New World of Media Pitching: LinkedIn In late April, I wanted to start exploring different ways that we can now pitch media. Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter." Social networking is a new avenue for public relations professionals. From my perspective, LinkedIn has some interesting opportunities. Here's | PR MEETS MARKETING NOVEMBER 2, 2008 A Hidden Rule of PR - If you don’t ask, how do you know you won’t get it? Since my first PR job with Ogilvy & Mather PR Taiwan, I’ve discovered this “hidden rule†the hard way. When you’re just starting out, you’re taught to do what you can to please the journalist – and now extending to bloggers. Most practitioners start by asking what the journalist wants but now asking questions that you want to ask on behalf of your client or company. | | | | | | | PR MEETS MARKETING MAY 7, 2008 I am Joseph Jaffe In early April, my husband and I attended the Blogger Social in New York. This was a great event, meeting all these great bloggers. What was extra special is the support that this community provides to one another. As part of the last night dinner, a donation was given to the Frozen Pea Fund , a non-profit organization to fight cancer. So why am I wearing a "I am Joseph Jaffe" name tag? The catch? Anyone | | PR MEETS MARKETING APRIL 3, 2008 Is Twitter Just a Popularity Contest? I've been thinking about this recently. notice that certain folks seem to have very active, two-way conversations or multi-person chats on Twitter. Sometimes, I engage in a conversation with someone about an upcoming event or meeting up. . What I'm talking about are the extensive conversations amongst multiple folks. This has only happened once when I asked folks about PR agency retainers. | PR MEETS MARKETING NOVEMBER 6, 2008 Additional Twitter Tricks - Twhirl Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter. My main difficulty was how to manage more than one account for person and work related tweets. That is until I found out about Twhirl. What a time saver! With Twhirl, I no longer have to constantly refresh my browser for updated tweets. del.icio.us | | | | | | | | | -
PR MEETS MARKETING | TUESDAY, DECEMBER 23, 2008 Let the 2009 Trend Lists Grow One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. To me, these seem almost second nature! So what do I think will be top trends for 2009? Here are my top three: . Brands that participate in conversations will thrive: Ever more so than ever, the need to participate in conversations with your community/customers is more important. del.icio.us MORE >> -
PR MEETS MARKETING | FRIDAY, JULY 25, 2008 Haro and PR Spam Help A Reporter Out. Help A Report Out (or Haro).com com is a free version of Profnet. Started by Peter Shankman, this great service is growing greatly based on word of mouth. Frankly, if it’s free and a way to pitch stories to journalists, us PR folks are on it faster than flies on shit. So it saddened me when I saw this in a recent Haro newsletter: . This morning, I got a pitch (as did MANY of my key journalists on HARO) about the rumor that Matthew Broderick cheated on Sarah Jessica Parker, and offering me a celebrity life coach to talk about it. This is MY list. Don’t like it? MORE >> -
PR MEETS MARKETING | TUESDAY, APRIL 29, 2008 Brave New World of Media Pitching: Twitter I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. It's how do we pitch people in general? . The traditional standards still apply: get to know the person you're pitching, understand his or her preferences for pitching, and make sure you're pitching something relevant. The questions now is, which is better? Twitter, facebook, linked in, RSS feeds, etc. . I've seen a lot of writing around new ways of pitching. In a first of a series of postings, I will look at different ways to "pitch" reporters and bloggers. del.icio.us MORE >> -
PR MEETS MARKETING | FRIDAY, APRIL 18, 2008 The Best Time for a Webinar? Ken Molay of The Webinar Blog poses an interesting question - are our assumptions about when to schedule a webinar rational? . . Currently, most webinars are scheduled from Tuesday - Thursday to capture the largest number of viewers. But why are Monday and Friday ignored? Ken wants to hold this survey to see what you - people who attend webinars - truly think. . Please take a moment to fill out the survey. Though "unscientific" I think this will provide some interesting perspective about the timing of webinars. . wished Ken had included one question asking about industry or role. del.icio.us MORE >> -
PR MEETS MARKETING | THURSDAY, APRIL 17, 2008 PR Meets Marketing Weekly Articles: April 17, 2008 This week's Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn't really a bad pitch. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. . If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy. . Tweets for You - David Berkowitz of Search Insider does a great job reviewing tools that can help you search on Twitter. MORE >>
- Facebook Chat? PR MEETS MARKETING | WEDNESDAY, APRIL 16, 2008
- Off topic: Beijing Olympic Torch Relay PR MEETS MARKETING | TUESDAY, APRIL 8, 2008
- Start-Up PR - Four Tips for Getting Media Coverage PR MEETS MARKETING | SUNDAY, FEBRUARY 24, 2008
- Valentine's Day: Salsa Story PR MEETS MARKETING | THURSDAY, FEBRUARY 14, 2008
- Celebrex Ad Missed the Mark PR MEETS MARKETING | TUESDAY, FEBRUARY 12, 2008
- PR Agency - Retainer Becoming More Popular? PR MEETS MARKETING | THURSDAY, FEBRUARY 7, 2008
- PR Blogs that I Read PR MEETS MARKETING | WEDNESDAY, JANUARY 30, 2008
- Can You Survive the Truck Test? PR MEETS MARKETING | TUESDAY, JANUARY 22, 2008
- PR Pitching 101: Is Personalization Gone? PR MEETS MARKETING | MONDAY, JANUARY 14, 2008
- Blu-Ray Finally Winning? PR MEETS MARKETING | THURSDAY, JANUARY 10, 2008
- PR Meets Marketing » Social Media Club – Glimpse of how PR can use Social Media? PR MEETS MARKETING | WEDNESDAY, NOVEMBER 19, 2008
- PR Meets Marketing » Gift Card Warning Email – Part 2 PR MEETS MARKETING | MONDAY, NOVEMBER 24, 2008
- Case Study, Media Opps and More - Getting a Customer to Yes PR MEETS MARKETING | MONDAY, DECEMBER 29, 2008
- Why Medias’ Woos will be a Boon to PR PR MEETS MARKETING | MONDAY, DECEMBER 22, 2008
- gift-certificate PR MEETS MARKETING | MONDAY, NOVEMBER 24, 2008
- twhirl PR MEETS MARKETING | FRIDAY, NOVEMBER 21, 2008
- panel-001 PR MEETS MARKETING | THURSDAY, NOVEMBER 13, 2008
- twhirlexample PR MEETS MARKETING | THURSDAY, NOVEMBER 6, 2008
- twhirl-logo PR MEETS MARKETING | THURSDAY, NOVEMBER 6, 2008
- kpcover_lg PR MEETS MARKETING | WEDNESDAY, OCTOBER 29, 2008
- top5-11 PR MEETS MARKETING | WEDNESDAY, OCTOBER 22, 2008
- elevator1 PR MEETS MARKETING | THURSDAY, OCTOBER 16, 2008
- elevator PR MEETS MARKETING | THURSDAY, OCTOBER 16, 2008
- goldstars4 PR MEETS MARKETING | SUNDAY, OCTOBER 5, 2008
- vp_debate PR MEETS MARKETING | SUNDAY, OCTOBER 5, 2008
- sarahpalin PR MEETS MARKETING | SUNDAY, SEPTEMBER 28, 2008
- facebook PR MEETS MARKETING | MONDAY, AUGUST 18, 2008
- petershankman1 PR MEETS MARKETING | FRIDAY, JULY 25, 2008
- petershankman PR MEETS MARKETING | FRIDAY, JULY 25, 2008
- housefront PR MEETS MARKETING | WEDNESDAY, JULY 23, 2008
- Backyard PR MEETS MARKETING | WEDNESDAY, JULY 23, 2008
- How to Beat the Summer (Blogging) Slump Meme PR MEETS MARKETING | SUNDAY, JULY 20, 2008
- Are You Ready for Virtual Trade Shows? PR MEETS MARKETING | MONDAY, JUNE 30, 2008
- on24virtualshow_video PR MEETS MARKETING | MONDAY, JUNE 30, 2008
- My company in Forbes.com! PR MEETS MARKETING | SUNDAY, JUNE 29, 2008
- ON24 Virtual Show Home Plaza PR MEETS MARKETING | SUNDAY, JUNE 29, 2008
- The Role of SEO in PR PR MEETS MARKETING | THURSDAY, JUNE 12, 2008
- on24pressrelease PR MEETS MARKETING | THURSDAY, JUNE 12, 2008
- Grade Your Press Release PR MEETS MARKETING | MONDAY, JUNE 2, 2008
- pressrelease-grader PR MEETS MARKETING | MONDAY, JUNE 2, 2008
- So You Want To Go To Demo? PR MEETS MARKETING | THURSDAY, MAY 22, 2008
- demofall08_leader PR MEETS MARKETING | THURSDAY, MAY 22, 2008
- Tagged - What's on page 123? PR MEETS MARKETING | SUNDAY, MAY 18, 2008
- Spotty Blogging for Next Few Days. PR MEETS MARKETING | THURSDAY, MAY 15, 2008
- twitter PR MEETS MARKETING | MONDAY, MAY 12, 2008
- PR Meets Marketing Weekly Articles: May 2, 2008 PR MEETS MARKETING | FRIDAY, MAY 2, 2008
- twitter PR MEETS MARKETING | TUESDAY, APRIL 29, 2008
- iamjosephjaffe PR MEETS MARKETING | MONDAY, APRIL 28, 2008
- PR Meets Marketing Weekly Article: April 24, 2008 PR MEETS MARKETING | THURSDAY, APRIL 24, 2008
- Twitter Experiment: Why Follow? PR MEETS MARKETING | MONDAY, APRIL 21, 2008
- twitterexperiment PR MEETS MARKETING | MONDAY, APRIL 21, 2008
- webinar PR MEETS MARKETING | FRIDAY, APRIL 18, 2008
- facebook-chat PR MEETS MARKETING | TUESDAY, APRIL 15, 2008
- facebook-ad PR MEETS MARKETING | MONDAY, APRIL 14, 2008
- The Blogger Social 2008 High PR MEETS MARKETING | FRIDAY, APRIL 11, 2008
- PRMeetsMarketing Weekly Articles: April 10, 2008 PR MEETS MARKETING | THURSDAY, APRIL 10, 2008
- beijing-olympics-2008 PR MEETS MARKETING | TUESDAY, APRIL 8, 2008
- Conversation PR MEETS MARKETING | THURSDAY, APRIL 3, 2008
- Hello, My Name is Cece and I'm a Control Freak PR MEETS MARKETING | WEDNESDAY, MARCH 19, 2008
- Control Freak PR MEETS MARKETING | TUESDAY, MARCH 11, 2008
- PRMeetsMarketing Weekly Articles: March 11, 2008 PR MEETS MARKETING | TUESDAY, MARCH 11, 2008
- The Value of Tradeshows PR MEETS MARKETING | FRIDAY, FEBRUARY 29, 2008
- Tradeshow Floor PR MEETS MARKETING | FRIDAY, FEBRUARY 29, 2008
- PRMeetsMarketing Weekly Articles: February 28, 2008 PR MEETS MARKETING | WEDNESDAY, FEBRUARY 27, 2008
- Verifying MyBlogLog Verification PR MEETS MARKETING | WEDNESDAY, FEBRUARY 27, 2008
- Stage Hook PR MEETS MARKETING | SUNDAY, FEBRUARY 24, 2008
- No Weekly Articles This Week: February 22, 2008 PR MEETS MARKETING | THURSDAY, FEBRUARY 21, 2008
- AdAge Power 150 (or 500): How long will it last? PR MEETS MARKETING | WEDNESDAY, FEBRUARY 20, 2008
- AdAge Power 150 PR MEETS MARKETING | WEDNESDAY, FEBRUARY 20, 2008
- PRMeetsMarketing Weekly Articles: February 15, 2008 PR MEETS MARKETING | FRIDAY, FEBRUARY 15, 2008
- Valentines Day hearts PR MEETS MARKETING | THURSDAY, FEBRUARY 14, 2008
- Blogger Social - 48 Hours to Register PR MEETS MARKETING | THURSDAY, FEBRUARY 14, 2008
- Celebrex TV Ad PR MEETS MARKETING | TUESDAY, FEBRUARY 12, 2008
- Hour Glass PR MEETS MARKETING | THURSDAY, FEBRUARY 7, 2008
- Twitter Conversation PR MEETS MARKETING | THURSDAY, FEBRUARY 7, 2008
- PRMeetsMarketing Weekly Articles: February 7, 2008 PR MEETS MARKETING | WEDNESDAY, FEBRUARY 6, 2008
- PRMeetsMarketing Weekly Articles: January 31, 2008 PR MEETS MARKETING | THURSDAY, JANUARY 31, 2008
- PRMeetsMarketing Weekly Articles: January 24, 2008 PR MEETS MARKETING | THURSDAY, JANUARY 24, 2008
- WTF: What does this sentence mean? PR MEETS MARKETING | WEDNESDAY, JANUARY 23, 2008
- Truck Crash PR MEETS MARKETING | TUESDAY, JANUARY 22, 2008
- Thoughts from 2007: Lessons Learned PR MEETS MARKETING | TUESDAY, JANUARY 15, 2008
- Blu-ray Disc Association PR MEETS MARKETING | THURSDAY, JANUARY 10, 2008
- My Biggest Influencers PR MEETS MARKETING | TUESDAY, JANUARY 8, 2008
- Are You Going to Blogger Social? PR MEETS MARKETING | MONDAY, JANUARY 7, 2008
- Blogger Social Video PR MEETS MARKETING | MONDAY, JANUARY 7, 2008
- Blogger Social New York PR MEETS MARKETING | MONDAY, JANUARY 7, 2008
- Apologies for No Updates - Been Out Sick PR MEETS MARKETING | FRIDAY, JANUARY 4, 2008
- Out Sick PR MEETS MARKETING | FRIDAY, JANUARY 4, 2008
- 2009 Trend Spotting PR MEETS MARKETING | WEDNESDAY, JANUARY 23, 2008
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