Sat.Mar 10, 2012 - Fri.Mar 16, 2012

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Pull Marketing Strategy: 3 Steps to Attracting More Customers

Tomorrow People

Attracting customers is the lifeblood of every business. Yet drawing in new leads and converting them into sales can be a time consuming and costly process. Apply these steps to your business to attract more customers with less effort. 1. Track your market. A crucial aspect of boosting business is tracking your market. This means listening to what your potential customers are saying and understanding what interests them.

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The Top 5 Reasons People Don’t Do Social

Marketing Insider Group

There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. As a marketer, I feel like it is our role to at least be in the 9%, and ideally in the the 1% of active social users creating or sharing content.

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Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers

KoMarketing Associates

At the end of March, Facebook will be launching their new design for fan pages. This launch includes both visual and functional changes to the page, which B2B marketers need to become familiar with in the near future. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes.

Facebook 178
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Who owns your brand? B2B brand perceptions research

Savanta

Your organisation doesn’t own its brand. It can shape it, manage it, but never own it. That’s because a brand is not what an organisation says it is. It’s what the market believes it to be. It’s a perception developed through the sum of an individual’s experience. Through every encounter they’ve had with your organisation, your employees or products.

Research 177
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Implement a Pull Marketing Strategy

Tomorrow People

What every business needs to know about pull marketing. Most businesses rely on marketing to help attract new leads and sales. Yet, too many companies continue to depend on traditional ‘push’ marketing approaches to achieve this. The benefits of pull marketing mean that there are some important things that every business-owner should know: Pull marketing allows you to draw in leads and business with less effort, and at a lower cost than traditional marketing approaches.

More Trending

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NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

As fans of the movie Talladega Nights would know, Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police.

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Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. My original reaction was “I told you so”, since I’ve been talking about the convergence of CRM and Web site management for years.

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Lead Nurturing & Behavioural Marketing

Tomorrow People

Here's a Prezi presentation view on our blog post last week on Never Waste an Opportunity: The Value of Lead Nurturing. View it on full screen. If you are not quite sure where to begin, or if lead nurturing will work for you, take a look at some of our success stories.

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5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. The new definition: Inbound marketing is marketing focused on being found through the recommendation of others and delighting everyone that finds you. As inbound marketing evolves, the components also need to change.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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In social media, you don’t need to outrun the bear

Biznology

Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. You don’t have to be the fastest, the biggest, or the strongest in order to win at social media, you just have to be faster than Mark.

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Think Your Inside Sales Team Has it Covered? Think Again.

The Point

I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. And yet, I’m finding in the course of our firm’s work that many companies don’t consider lead follow-up a priority. I suspect this reticence is for two primary reasons: 1) lead follow-up isn’t a particular “sexy” application for marketing automation, nor the primary bu

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Recap of #MMChat – The Leadership Gap in Marketing

Marketing Insider Group

Last night I had the pleasure of being a guest on the 85th # MarketerMonday chat or # MMChat – hosted by @ JeffAshcroft aka @ TheSocialCMO. Our topic was “ The Leadership Gap in Marketing ” where we discussed the changes taking place in marketing today and the leadership crisis these conditions are creating. We addressed the current digital skills gap, the opportunity for marketing to take a leading role in our businesses and the new kinds of leaders that are emerging in light

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Don't Worry About Biting Off More Than You Can Chew. Your Mouth is Probably a Whole Lot Bigger Than You Think.

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. When it comes to measuring marketing’s ROI most marketing managers hesitate to bite off more than they can chew. Undoubtedly, part of the hesitation comes from not having control over the entire process from lead generation to sales closure.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Use Google+ for Business

Biznology

Image via Wikipedia. Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham. Chris talked for 30 minutes about how to set up your Google+ personal and business accounts. Are you interested in using Google+ for your company, but don’t know where to start? Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business?

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Business Blogs and the Parisbas Tennis Open

Writing on the Web

Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving valuable, relevant content within the lines of your readers’ needs? This week I’m watching the world’s best players battle it out on the courts at the Parisbas Tennis Open in Indian Wells, California. I’ve noticed a few things that applies to content marketing.

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How to Build a Content Development Plan for Your Site

The Effective Marketer

Note: this is another great guest post by Brad Shorr. See his bio at the end. Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch.

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6 Must-Have Social Plugins for Your WordPress Blog

Convince & Convert

Jess Ostroff is Managing Editor at Convince & Convert , and also runs the virtual social media assistant agency Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. If you have a conversation with any WordPress developer, they’ll likely tell you that less is more when it comes to plugins.

Digg 156
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Use Lifetime Customer Value to Measure Social Media

Biznology

Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Lifetime customer value is a financial measure based on the long-term relationship and may offer another way to evaluate social media investments.

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How to Blog: What Do I Write About?

B2B Marketing Traction

One of the top questions I get about starting a blog is, “What would I write about?” This question is particularly common for B2B marketers. A blog is defined as a web site that contains writings based on experiences, observations, and opinions. For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services.

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A Content Rules Cheat Sheet

The Effective Marketer

I’ve got to admit, I am a big fan of the “Content Rules” book , by Ann Handley and C.C. Chapman. No, is not groundbreaking or earth-shattering content. Actually, a lot of the stuff you probably are already doing and it kinda seems natural once you read it. But boy, is it actionable. It consolidates a lot of what is out there about content marketing and delivers it in an easy to read format with no gobbledigook or too much fanfare.

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Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

Publicity Must Be More Than Noise. Companies of all sizes believe that more publicity is always better, as a means to raise brand awareness and drive business results. But there are several reasons why this noisy carnival barker publicity is a losing game. For starters: There are too many distractions within traditional print, broadcast and digital media channels to ensure that target audiences will notice your company’s brand exposure, remember seeing it, or be influenced by the coverage; Many

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Siri, Advertising and Reality

Biznology

Image via CrunchBase. In light of all the brouhaha over Google’s supposed changes to how they do search that the Wall Street Journal published yesterday it’s rather interesting that one of the new faces of search, Apple’s Siri, is in the headlines as well. Some of them read: Siri Lawsuit: Apple Being Sued for Misleading Siri Commercials.

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Content Marketing Tools Series #3 SlideDeck

Ambal's Amusings

Brainshark: Online and Mobile Video Presentation Tool. sap. Normal. sap. 2. 4. 2012-03-15T02:44:00Z. 2012-03-15T02:44:00Z. 1. 334. 1907. 15. 4. 2237. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. Content Marketing Tools Series #3 SlideDeck. About SlideDeck. It’s not necessary that you have a great content, you present it to people and they readily appreciate it.

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Voice Computing Puts the Words Back in Your Mouth

Convince & Convert

Guest post by Tim Hayden , co-founder and CMO of 44Doors , a mobile SaaS and consulting firm based in Austin, Texas. As tens of thousands of technophiles rolled into Austin last week , many of them pondered the possibilities of voice search and interactive voice response. The week prior in New York, I had a number of Inbound Marketing Summit attendees awarding a victory to Apple, telling me that SIRI obviously is the clear winner by putting such technology into iPhone 4S users’ hands in late 201

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4 Content Marketing Lessons from the Kony 2012 Campaign

Adobe Experience Cloud Blog

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The 30-minute, slickly produced video narrated by Jason Russell explains the atrocities of Joseph Kony, leader of the Lord’s Resistance Army in Africa, who many consider to be the most brutal criminal in the entire world.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Manufacturers Need Lead Management to Close the RFQ Gap

Industrial Marketing Today

Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote) opportunities. Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them. For a real-life example of this lead generation disconnect, read my post, Manufacturers: Don’t Start a Lead Generation Campaign without Sales.

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IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning.

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Market Like Teenagers: Lessons from the Industry’s Next Generation

MLT Creative

Last month I had the privilege of judging the Georgia DECA Career Development Conference, a competition of high school marketing students. For two days, I and dozens of other volunteer marketing professionals, reviewed, critiqued and measured over 2,000 marketing competition entries of more than 1,300 high school students from all around the state. We were looking at the future marketers, co-workers or even competitors, and we were impressed!