Sat.Apr 14, 2007 - Fri.Apr 20, 2007

PR Meets Marketing

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

CEOs continue to demand better ROI measurement and accountability from marketers. As a result there's been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a

ROI 11

Experian Buys Hitwise to Track Web Audiences

Customer Experience Matrix

It’s hard to find a short label for Experian , whose business is to gather data about people and companies and then use it for credit reports and marketing. The company’s Marketing Solutions group offers database building, targeting and message delivery for direct mail and electronic channels, as well as syndicated consumer research. Other groups track consumer and business credit, automobile ownership information, and online services for consumers. It expanded this significantly yesterday with a $240 million purchase of Hitwise , a firm that tracks Web traffic and aggregated consumer behavior.

Are System Requirements Obsolete? (Probably not, but that should get your attention.)

Customer Experience Matrix

I often joke about how easy it is to take two or three loosely related bits of information and declare them a trend. But there’s also an opposing tendency to think that nothing fundamental ever really changes. This makes it harder to recognize significant developments when they do occur. One of those fundamentals has always been the need to define requirements before building or selecting a system. But I’m beginning to suspect that has changed. In systems, we see methodologies like “extreme programming” that advocate incremental development with a minimum of advance documentation.

Overcoming the Real Roadblock to Customer-Centric Management

Customer Experience Matrix

A marketer who understands the need for customer-based management told me yesterday that the biggest obstacle to adoption is the intense product orientation of her business. That sounded familiar: I heard exactly the same thing last December at the National Center for Database Marketing in December (see my December 13 post ). Her comments were a useful dose of reality. It’s easy to forget that lack of customer-centric technology and skills are not the main obstacles to customer-based marketing. So I do have to try harder to explain how companies will benefit from the transition.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Personal Learning and Personal Learning Environments

Buzz Marketing for Technology

Personal Learning and Personal Learning Environments As part of the recent discussion on personal learning and personal learning environments, I went back to find my posts on these topics and on personal knowledge management and related. Personal Learning Environments and personal learning environments The future of learning is personal learning PKM and Personal Learning Personal Learning for Learning Professionals - Using Web 2.0 Tools for Personal Learning Improving Personal Learning - A Continuing Challenge for Learning. Do Learning Professionals Make the Worst Learners?

More Details on Enpocket

Customer Experience Matrix

I had a brief but enlightening chat last week with Mike Baker, CEO of Enpocket. Mike clarified that Enpocket is as marketing services agency, which means its software is only used for its own services clients. He also said that Enpocket does indeed offer interactive messaging capabilities like voting, polling, surveys, coupons, store finders and such, even though its Web site may not highlight the fact. Mike called such services “table stakes” for companies who want to compete in this field, which is why they’re barely worth mentioning. (I’ve


B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay

B2B Lead Generation Blog

did you know that podcasting can help you generate more leads and nurture future customers? research shows that podcasts do impact b2b purchase decisions. buyers want to know you understand them and that you're relevant to their

When Good Metrics Go Bad

Cliff Allen on Marketing

The goal of marketers is usually to increase revenue, so we create metrics that help us do that. Metrics are those numbers that "per" -- like "cost per lead" and "page views per day.". Marketing Metrics Are Everywhere. There are metrics everywhere in the marketing/sales process from awareness to closing an order and servicing the customer. Keeping Marketing Metrics Profitable.


B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

WMC Interviews: Lee Smith


I recently caught up with Lee Smith, CEO of web marketing services firm Persuasive Brands , to talk about his views on what works in web marketing. Persuasive Brands provides web development, SEO, branding and online advertising services from the New Jersey-New York-Philadelphia area. WebMarketCentral (WMC): What did you do before Persuasive Brands? WMC: How did you get started in this business?

Customer Tracking

Cliff Allen on Marketing

The key to determining the ROI of individual marketing campaigns is tracking customer behavior in response to those marketing activities. Ideally, you want to track every customer at every touchpoint so you can determine the response to each marketing activity -- ads, mailings, etc. Companies that sell directly to customers have the best opportunity to track their customers' behavior. When you are in direct contact with a customer it's possible to know when and how every contact occurred. But we know that exposure to a company's prior ads helped a prospective customer move toward taking action.


Smart Marketing: New reviews for Stand Out from the Crowd

Smart Marketing

my second marketing book, stand out from the crowd; secrets to crafting a winning company identity, was just reviewed by the prestigious midwest book review. here's an excerpt: "offering a plethora of tips, tricks, and techniques to