Sat.Aug 19, 2006 - Fri.Aug 25, 2006

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B2B Lead Generation Blog: Using White Papers for Lead Generation

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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Which day is best for B2B email?

Anything Goes Marketing

B2B online reports that Monday and Tuesday are the best days for b2b (b-to-b) email marketing. Which have been your most successful email days? Did you even measure this? Chad H.

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Problems with "Naked" CRM Systems

WebMarketCentral

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." She notes a number of CRM-related frustrations that will be familiar to marketers and sales reps, such as: - Marketing doesn't think sales reps are adequately following up on the leads they've produced; sales doesn't think the leads are qualified. - Marketing develops collateral materials to help sales; sales reps feel they don't have the right materials. - Sales people quickly drop leads that aren't hot

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My top ProBlogger list of lists

Anything Goes Marketing

I've finally had a chance to review Mr. Problogger Darren Rowse's recent list of 301 blog lists and posted the ones that I liked the most that concerned blogging. Enjoy! How I Set Up Wordpress … Internet Weath Master Starting a Blog? Here Are 8 Different Blogging Business Models … Small Business Blogging Scout The Ten WordPress Plugins For Super Bloggers … Nice To Blog You Aristotle’s Top 3 Tips for Effective Blogging … CopyBlogger How to lose traffic on your blog in 10 days … Anything Goes Mark

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Don't try to sell before a person is ready to buy

Anything Goes Marketing

When is the best time to sell your products or services? Easy question - when they're ready to buy them!! Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. I read a few articles that have clearly demonstrated this concept for B2B purchases.

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Blogger Beta Reloaded - Have you upgraded? Don't bother

Anything Goes Marketing

A simple little ^%$# stack overflow error I found on my blog when it's viewed in IE lead to me migrating my blog to Blogger Beta, a new template, a headache, 3 cups of coffee, 4 hours of sleep, and a pissed off wife. Holy crap what a waste of time! I want to get off this crappy platform already! Here are some of my comments off the top as to why I hate Blogger Beta: Bugs, bugs, bugs and more bugs.

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My blog comment was labeled as spam

Anything Goes Marketing

Has this ever happened to you? I wrote a simple response to a blog post on the blog, Nektros, and my comment was marked as spam and almost didn't get through. Here is the comment I left: Yvonne - awesome blog. I love being a troll. Check out my post on why Mel Gibson needs a blog. Have you ever left any comments and wondered why they were never published?

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Maximize the e-mail unsubscribe

Anything Goes Marketing

When your email subscribers fo the unthinkable (hey - you worked hard on that campaign) and hit the unsubscribe link do you let them off easy or is it a tearful goodbye? A great article by Stefan Pollard at ClickZ recommends that when users do chose to opt-out of your emails there are some ideas in which you can save your opt-in or at least better understand why they are opting out: On the opt-out page, have the option for the user fill out a simple form in which they can explain why they opted

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Improving search rankings for blogs - Tip #2

Anything Goes Marketing

I just received a huge boost in my traffic and wanted to let you know the reason why. In my first search rankings tip I discussed how you can adjust the TITLE tag of your blog to help improve the strength of your keywords. Today's tips is even more important. Tip#2: Improve search rankings by getting links from authority web sites I was recently featured on www.problogger.net which not only drove a large amount of traffic to my blog but also helped in my search rankings as Problogger is an autho

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to destroy your e-marketing presence in 5 steps

Anything Goes Marketing

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. What if you are having a bad week or day and are fed up with the ridiculous time involved in maintaining your website, low web traffic, rising costs of AdWords and failed conversion rates from your email campaigns?

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Email benchmark open and click-through rates

Anything Goes Marketing

Looking for stats to benchmark your email open and click-through rates? Check out Emarketer's E-mail Benchmark rates. It's important to note that these are total opens and click-throughs and not unique click-throughs. It's also significant to note that the study has found that behavioural targetting has led to a higher success rate. If you haven't started to do this, get your team together and look for tools that will automate your email marketing processes.

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Why Mel Gibson needs a blog - follow up

Anything Goes Marketing

As a quick follow up to my post on Why Mel Gibson needs a blog , check out the new Mel Gibson T-shirts that are on sale. Mel - what are you waiting for? Get blogging. Chad H.

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RainToday Releases "The One Piece of Advice You Can't Sell Without"

WebMarketCentral

The experts in professional services marketing at RainToday.com recently released a *free* report entitled " The One Piece of Advice You Can't Sell Without." But given that the report was written by 11 experts in Web marketing and sales, each of whom (natch) has distinct opinions on the topic, it should have been titled "The 11 Pieces of Advice You Can't Sell (or Market) Without.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.