Thu.Mar 28, 2024

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Distribute Ideas, Not Content

Animalz blog

We love to invite content marketing pioneers to share the innovative strategies they’re using to drive results. In this guest post, Mark Rogers, Director of Content Marketing at Freshpaint and former Director of Strategy at Animalz, shares his framework for using a central idea to tie together all content efforts. If there’s one thing I’ve learned in my years as a content marketer, it’s that simplicity wins.

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Unlocking B2B Paid Ad Secrets

B2B Digital Marketer

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. In today’s episode, we dive deep into the world of B2B paid advertising with Sharon Park, a former Google insider with a decade of experience in crafting winning B2B marketing strategies for some of the largest global brands.

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The future of marketing research

Modern B2B

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. AI algorithms are adept at processing vast volumes of data with remarkable speed and accuracy. From analysing customer sentiments on social media to predicting purchase behaviour based on browsing patterns, AI empowers marketers to extract actionable insights from complex datasets.

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This Guy LOVES Cold Email with Benny Rubin of Senders

Confessions of a B2B Marketer

Benny Rubin on LinkedIn Benny Rubin's email: benny@senders.co Sender's website Stop Sending Cold Emails From Google Workspace Email, Right Now Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soul

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Research is Here: Relationships Help (and Hurt) in Sales

Mereo

Building relationships in sales offers a myriad of benefits. Not only do your teams become skilled at diagnosing and solving buyer pains, but it will also fix some issues your organization may be facing. In fact, industry data is showing that in many issues leaders faced last year, the lack of (or too many) value-based relationships between buyers and sellers contributed to the problem.

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