Mon.Jan 16, 2017

PR Meets Marketing

Trending Sources

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Some of this increased competition is coming from big company executives who compose articles crafted by a support team of writers and PR agencies.

How Publishers Develop and Monetize Audiences with Digital Marketing

Modern B2B Marketing

Author: Hally Pinaud “Content is King.”. When Bill Gates made this proclamation back in 1996 , the world wide web we know was in its infancy. Gates’s essay was filled with bold predictions, but one thing was already clear–the internet was ushering in a new era of content creation. Anyone with a PC and a modem,” he wrote, “can publish whatever content they can create.”. The short answer is yes.

How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]

Hubspot

Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments -- like testing the copy of an email subject line or different landing page designs -- can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you'll learn. Prioritize your ideas using the PIE method.

Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

Hubspot

In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. January 2017. Facebook Journalism Project. Mid-Roll Video Advertisements.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Your Untrained Sales Force Could Literally Be Dangerous

Brainshark

Sales 8

3 Ways To Research Companies For Personalized Video Sales Outreach

Vidyard

If you want to get noticed by your prospects today, your outreach must be highly personalized. There’s no two ways about it. Sure, there are tons of benefits to video outreach — it targets non-readers, it conveys human emotion and it tells a story, to name a few. That is, it’s simply not personalized enough, and prospects aren’t going to bite! No more than three bullet points!

A brief introduction to network science math in marketing

chiefmartech

The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Can I just take a moment to say how cool it is to have a “chief mathematician” at a marketing technology company? Social networks, the financial system, airlines, communication systems, the Internet — these complex networks are the substrate and substance of modern life.

Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions

Content Standard

Imagine you’re a marketing director who just wrapped up oversight of a major TV ad campaign. The budget was enormous, the stakes were high, and you delivered the results your company wanted to see. But in a recent meeting, your executive team asks how your marketing ROI turned out for the campaign. You admit, sheepishly, that you aren’t sure how to answer the question. Marketing ROI

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

B2B marketing agencies optimistic about BREXIT

The B2B Research Blog

I’ve been rummaging around the data underpinning this year’s B2B Agencies Benchmarking Report and was pleased to see how healthy the agency community is. Ask agency leaders (we spoke to 75 of them from the UK’s leading players) about their commercial performance in 2016 and the response is overwhelmingly positive.  62% describe it as ‘good’ and a further 26% report that it was ‘strong’.  Things might be rosy just now, but is BREXIT about to disrupt the agency world? Let’s hope that the optimistic majority are proven right.

This is the week that was in B2B: from workplace intrusion to millennial meltdown

Earnest about B2B

In the week that an analyst firm dismissed the idea that we're going to be replaced by AI any time soon, a tech firm actually launched a smart hairbrush and flaws in voice activated systems became apparent , there was plenty to talk about in the world of B2B: 'Most expensive networking event' of the week.goes to the World Economic Forum in Davos. Read more here. Four UK firms are already at it.