Sat.Mar 25, 2017 - Fri.Mar 31, 2017

PR Meets Marketing

Trending Sources

5 Ways to Make Good Pre-roll Ads (that people might actually watch)

Vidyard

Between the title and the first line, I’ve shown why you want to read this article, and it only took 5 seconds. If you have no interest in what you’ve seen so far, it’s likely you’re ready to leave. This is the basic premise of a pre-roll—those annoying ads that play before the video you actually want to watch. You have to endure them for at least 5 seconds until you’re allowed to skip through.

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Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many industries but this is my first in pharmaceuticals! I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company.

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How to be strategically authentic

grow - Practical Marketing Solutions

By Mark Schaefer. When the subject at hand is about creating content and standing out on the web today, the conversation usually turns to the need for “authenticity.” ” Perhaps there is no more misunderstood and mis-used word on the web today. That word actually drives me nuts. ” Is there a single day when you represent yourself on the web in a way that is true and accurate?

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How Generations X, Y, and Z Consume Video Content [Infographic]

Hubspot

YouTube has over one billion users worldwide, and they all watch different types of videos every day. What's your favorite type of video to watch on the platform? As it turns out, your video preferences may vary depending on your date of birth: Influenster surveyed nearly 8,500 YouTube users of all ages to learn about their viewing habits and interests. Video Daily IGSS

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

What’s Your Marketing Priority in 2017? Data, Social, or SEO?

B2B Marketing Insider

Marketing is one of those industries where we are all constantly trying to do more, learn more, and come up with the buzz-building strategies that have never been done before. Like it or not, it’s just our nature not to settle or get too comfortable. Nor is it the nature of C-suite or our clients […]. The post What’s Your Marketing Priority in 2017? Data, Social, or SEO? Content Marketing

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How to Create a Twitter Moment: A Step-by-Step Guide

Hubspot

Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. What Are Twitter Moments? 1) Events.

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Need More Customers? Get Happy Employees!

B2B Marketing Insider

What if I told you that the best way to grow your business was to focus on the happiness of your existing employees? Happy employees create happy customers. Happy customers deliver referrals to your sales team. And happy employees deliver candidate referrals to your HR team. Sounds so simple right? So why do so many […]. The post Need More Customers? Get Happy Employees! Marketing Strategy

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The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Instagram has more users than Twitter. Sprout Social. Sendible.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Virtual vs. Physical: The Two Brand Newsroom Models Taking Over Content Marketing

Contently

It’s 9 a.m. on a July morning in Reebok’s newsroom, and “binge think,” the corporation’s brainstorming session, is heating up. When I walk in, Dan Mazei, the senior director of Reebok’s Global Newsroom, is standing on a chair, scribbling story ideas on a whiteboard. A dozen staffers surround him, gathered on couches and colorful footrests. ” “A witch?”

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10 of the Best Ads from March: Dinosaur Eggs, Shakespeare, and 80s Nostalgia

Hubspot

Feel like you missed the best agency projects, ad campaigns, and creative videos from this month? No worries -- we've got you covered. March brought us some delightfully unexpected ad concepts, including a floating house, a child replacement program for dog lovers, and an e-commerce version of Hamlet we didn't even know we needed. We're rounding up the best of March below. 1) Heinz. 2) YouTube.

Yes We Kanban: 5 Goals of This Scrum Alternative for Agile Marketing

B2B Marketing Insider

Pop quiz: when I say “Agile marketing,” what’s the first thing you think of? There’s no right or wrong answer, but chances are yours included some reference to Scrum or Sprints. While it’s true that Scrum is the most widely adopted Agile methodology around, it’s by no means the only way to practice Agility […]. Marketing Strategy

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Why Your Business Needs Outbound Lead Generation

B2B Marketing Insider

Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. Customers are now in control of the information they receive and the channels through which they get their information. This is why inbound marketing strategies are so. Demand Generation

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Word on the Street: Predictive Advice from Infer Customers

Infer

Earlier this month, G2 Crowd sat down with Infer customers InsightSquared and Yesware to ask about how they use Infer’s predictive analytics and AI platform, what benefits they’ve seen, and their recommendations for other early adopters. First up was Matthew Bellows, CEO of Yesware, a long-time customer of Infer. Customer Stories

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What does the art and science of marketing really mean? Your thoughts?

chiefmartech

The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? As a reminder, the early bird “beta rate” for MarTech tickets expires this coming Saturday, April 1 — yes, really, April 1. Your thoughts?

How Travel Affects Creativity: An Exploration for Content Marketers [Podcast]

B2B Marketing Insider

Subscribe to the show for automatic updates: iTunes, SoundCloud, Stitcher, Google Play Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land). Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we. Read More. Content Marketing

THE HACKIES: How leading marketing executives tackle martech

chiefmartech

This article is a guest post by Liam O’Connor of Lenati. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For marketing executives and their teams, building an effective marketing technology stack is a daunting prospect. Hackies

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

What Email Marketers Need To Know About the Changes To Verizon Email Addresses

It's All About Revenue

Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false. Verizon is indeed discontinuing to provide new email addresses and shutting down their email platform in the near future. The existing @verizon.net addresses, however may continue to live on. Deactivated and address completely goes away. Option 1 – The Facts.

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The 3 Most Important Reasons Marketers Use Marketing Technology

Contently

When I decided to stop freelancing as a writer full-time, most of my friends and family assumed it was because of the financial grind. They weren’t entirely wrong; waking up every day to hunt for paychecks wears you down. But the biggest factor behind the decision was fear of the unknown. I’d send out pitches and sit around frustrated as half of them went unanswered. Time management.

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Spring Has Sprung: 5 Content Creation Strategies to Grow Your Small Business [This Season]

B2B Marketing Insider

Spring is a time for new beginnings – and what better place to start than with your marketing plan? Today we’re talking small business and setting forth the strategies that will help you market smarter, not harder in the saturated world of content. Small businesses are not few and far between – companies with less […]. Content Marketing

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Why Agencies Need to Take Transparency More Seriously

Hubspot

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts. Many advertisers are drawing a line in the sand. And good for them. A Need for Greater Transparency.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

How to Create Facebook Lead Ads: A Beginner's Guide

Hubspot

If you're like most marketers, you're always on the search for ways to reach new audiences and generate leads. But did you know that according to BrightTALK, 80% of marketers report their current lead generation efforts are only slightly or somewhat effective? Typically, lead generation marketers collect information through form submissions on a website. And that's not ideal. Convinced? Download.

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What Can You Do with Marketing Automation: Surprise! Its more than you think.

Act-On

Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. But, while driving potential customers’ awareness and interest in a company’s products or services is certainly one essential function of MA, the story hardly ends there. Because marketing automation can do so much more. It also slices! It dices! It makes julienned fries! Well, proverbially, that is. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. Brand Marketing.

Report: Brand Marketing Helps Marketers Achieve Several Top Priorities

KoMarketing Associates

New research suggests that brand marketing is helping marketers achieve goals ranging from customer acquisition to audience engagement. For its “State of Branding” report, OnBrand recently surveyed 562 global brand managers and CMOs to determine their priorities for 2017. New customer acquisition” was the top priority for B2B and B2C marketers, according to the report. About two-thirds of marketers (65 percent) either “agreed” or “strongly agreed” that brand marketing was already helping them increase new customer acquisition. Content Marketing and Brand Awareness.

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The UnReality of Reality – Fascinating Digital Images

Connect the Docs

I have been sharing my love for math, science, quantum physics, metaphysics and more with Adi for as long as I know. Even before he knew what a wave or particle meant he had possible heard about wave-particle duality. Even before he could pronounce Heisenberg he had possibly heard about Uncertainty Principle. There are many … Continue reading The UnReality of Reality – Fascinating Digital Images. Nature/Wonder Parenting/Growing up Photo/Essays digital images reality

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

10 Top B2B Marketing Metrics for 2017

Kapost

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. Yet Kapost’s B2B Customer Experience Benchmark Report reveals only 12% of B2B marketers rate themselves as “very effective.” ” Where’s the disconnect? Improve It.

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Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses. Account-Based Marketing.

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Market Your Own Marketing: Effective Ways to Share Your Work

Act-On

As marketers, our job is outward-facing. We’re constantly thinking about our customers and how we can reach them with our product and message. But we may be forgetting the other side of the coin: to communicate with our internal team. To market our own work and ourselves. Today I want to talk about building your ta-da moments. Tooting your own horn. Why share your work with your team? First, why bother? I realize that you are busy and that it is extra work – and extra time – to explain to colleagues what you are working on. You are creating, innovating, busy. Funding. You do that math. Kidding.

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Sales email stats: what are the response rates in the UK?

IKO-Systems

Normally sales people send multiple follow-up emails to obtain a meeting. The ones automating follow-up emails with automated outreach scenarios send 5.1 emails on average. Response rate in follow-up emails. We all know salespeople do not send one single email when they try to get a meeting. They send multiple follow-up emails. appeared first on Sales automation.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Are You Doing Remarketing Wrong?

ActiveDEMAND

Get the Benefits, Avoid the Traps of Remarketing. Remarketing remains a clever way to connect with your website visitors who did not make a purchase or fill out a lead form. Based on parameters you define, remarketing positions targeted ads to previous website visitors as they view other websites on the Internet. Used correctly, remarketing is a powerful tool. But are you doing remarketing wrong?

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5 Reasons Why Outside Sales Needs to Practice Brand Compliance

PFL

Do you run a tight ship? Now think of the visibility between your sales and marketing teams. Is your sales team external? Now think of your ship. Do you see too many tacks in its course? Now, think of all the different way your brand communicates to the outside world. Do they tell the same […].

Account Based Marketing – It’s All About the People

Engagio

The world as we live in it today is not the same as it was even ten years ago. We’ve experienced a technological revolution unlike any we’ve ever seen before. As we pursue the latest trends and technologies, we begin to forget that marketing is all about the people. The trick is to remember that the accounts are made of individuals. For our programs to be effective, they need to resonate.

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The Intern Diaries: Collaboration is Key to Event Success

Experience Marketing Insights

Our EMEA team’s resident intern on the importance of teamwork

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.