Tue.Jul 26, 2011

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Blog so you can be taken completely out of context

Biznology

Image by quinn.anya via Flickr. by Chris Abraham. I am in the middle of guiding some new bloggers over at Marketing Conversation. on how to blog most effectively. It is pretty exciting and instructive. because there are many things I take for granted. One of the biggest. trends I see is internal shorthand. What I mean is that my bloggers tend to write based on a lot of assumed context.

RSS 162
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Blogger’s Block: Writing Tips to Get “Unstuck”

Writing on the Web

What do you do when you’re stuck and can’t write on your blog? Here are some blog writing tips. I diagrammed them out. It’s the rainy season here in Mexico – a great time to do a lot of reading and writing. At least, that’s what one would think…But…I’m having trouble. I’m stuck. I’ve got Blogger’s Block.

Tips 138
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Email Productivity Tips for Marketers

The Effective Marketer

A recent article on LifeHacker talks about tips to get faster email responses. They talk about: Write shorter emails. Write fewer emails. Ask for a response. Start with a deadline. Only email one person at a time. Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager. Five Email Productivity Tips for Marketing Managers. 1.

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Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company. Smart organizations methodically calculate the impact of blogging on the bottom line, making it easier to justify (or not) the resources allocated to the task.

ROI 153
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. To stop with the sales, the marketing or the technology, and share a bit more about who we are when we don’t put on a public face. Thank you, Stacey, for sharing this challenge, here is my #nicheamnesty contribution.

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Blog so you can be taken completely out of context

Biznology

Image by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that [.].

Blogger 87
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Advertising on Facebook yet? Maybe you should be…

EMagine B2B Blog

Back in February, we posted a heads-up that the major social networks were moving into good old-fashioned advertising, providing a more familiar vehicle for those B2B marketers who’ve had difficulty relating to – or believing in the power of – this friending and liking stuff …and a supplementary vehicle for those who have moved strongly [.].

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The Ultimate Event Checklist: Rock the Fall Conference Season!

Hubspot

The Fall event season is just around the corner. August through October are huge months for events and conferences, and I imagine many of you are filling your calendar and getting business cards ready to make a splash. But is that all you need to do to prepare? Below is a thorough checklist that you should complete before, during, and after every event you attend to make sure you get the most value possible out of both your time and money spent.

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5 Steps to Spelling Out E-M-A-I-L

Hubspot

This is a guest blog post written by Jim Ducharme, a social media professional and online marketing consultant who helps companies use an integrated approach to their online marketing. You can read more of his thoughts on social and marketing at: www.hugehead.ca. There’s nothing I love more than a good acronym and so a while back I set out to create one for the word “email” in order to help people remember some of the key points to an effective email marketing campaign.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Video Streaming Is Now 39% of All Mobile Traffic [Data]

Hubspot

A new report by Allot Communications , a network management vendor, reveals some extremely interesting data about bandwidth consumption, video streaming and mobile devices. Some key findings include: Video streaming now makes up 39 percent of all mobile traffic. YouTube was 22 percent of all mobile bandwidth in the first half of 2011. YouTube accounts for 52 percent of global video streaming.

Traffic 46
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10 Easy Ways to Improve Landing Page Conversions

Hubspot

The following is a guest post from Justin Rachwalski, Strategy Lead at Google. We’ve put together a compelling list of ways you can improve your landing pages and conversions. These tips are easy to implement and, more importantly, can start improving your results immediately. 1. Landing page headlines and ad copy should match. Google AdWords determines cost-per-click in part based on the quality of your landing page.