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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

This week, I had the opportunity to interview digital marketing expert Tom Pick for PRMM Interview #20. We chatted about how companies can start with digital marketing, trends in digital marketing (hint: quality content marketing), and advice for those getting started in their careers. He writes about content and social media marketing topics on the Webbiquity blog. Video Transcript.

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Where does video fit in your marketing mix?

PR Meets Marketing

Over the past few years we’ve seen the value of content marketing. Incorporating videos as part of your strategy is also considered a must have. So why don’t more people invest in this medium? Here are my three take aways from the survey: The most effective video may not be the easiest to produce. Everyone wants video but who’s going to pay. This finding was interesting.

5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several skills that  I’lve picked up that have been essential to my role. Here Here are the five key skills that I believe are a must for today’s marketing professional, in no particular order: 1. This requires understanding where the conversations are happening.

Top 5 Marketing Skills

PR Meets Marketing

Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals. In reviewing the post, while some of the information still resonates, I decided to provide an updated list of skills. 1. Digital Marketing: Previously, I had written that search engine optimization (SEO) and pay per click were key skills for today’s marketer.  I’m updating this to fall under the general category of “digital marketing.” Content Marketing: Today every company is a media company.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The 5 W’s of Content Marketing

PR Meets Marketing

Via Flickr Leol30. According to a study by MarketingProfs and the Content Marketing Institute , nearly 93% of marketers use content marketing today. would even argue that public relations professionals whole job is about content marketing in one form or another. I had the opportunity to look at content marketing from the PR side as well as the marketing.

5 Easy Ways to Get Started with Video Marketing

PR Meets Marketing

In my previous post highlighting recent video stats , I noticed three key challenges marketers are having with video: allocating enough budget, finding the resources and expanding video beyond brand awareness. In this post I’ll highlight my top 5 recommendations to address the first two points. Conduct quick interviews via mobile. Everyone owns a phone. Even two. If budget is a concern. Consider using this every day necessity in place of an expensive video recorder. The Camera and video quality on mobile phones have increased drastically over the past few months. link].

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What three mistakes are you making with video marketing?

PR Meets Marketing

I recently read a video marketing report by Forrester, Branded Video Marketing Success Starts With Customer-Centric Distribution (Samantha Merlivat, October 16, 2015). While the report was focused on B2C there are insightful points relevant for a B2B audience. As with anything not knowing your strategy, objectives, goals and audience for any program tends to contribute to less successful programs.

Focus.com Quickly and Quietly Builds Expert Network

PR Meets Marketing

NOTE: While I am a listed expert on virtual events and social media, the below represent my own personal opinions and are not reflective of Focus.com’s.    In my blog

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Top Five Tips for Breaking into Public Relations

PR Meets Marketing

I recently met with a young woman who was seeking advice on how to break into the public relations field. Like many people graduating college over the past couple of

5 Ways to Storify Your PR and Marketing Efforts

PR Meets Marketing

Though I just received my invite to Storify, I am very impressed with the power that this content curation tool can provide for marketing and public relations. It’s simple and

Getting Beyond the Quora Hype

PR Meets Marketing

Over the past few weeks, there has been a wave of publicity about Quora, a service seeking to rival LinkedIn’s popular answers service. After After reading some of the coverage, I decided

Three Tips on How to Pitch Bloggers

PR Meets Marketing

With my sub focus on virtual events, I’ve been receiving media pitches to attend these type of events. Inviting media and bloggers to attend your event – whether virtual or

Rise of the Infographic

PR Meets Marketing

The old adage “a picture is worth a thousand words&# underscores how a single image can communicate complex ideas. In my RSS feed, I’ve noticed an increase in infographics used for a

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Are You Experienced? Three Samples of Virtual Event Experiences

PR Meets Marketing

While attending the Virtual Edge Summit 2011 last week, one question asked by attendees is “how do I create an engaging experience.&# I would argue that the experience relies not

Virtual Event Vendor Checklist: Integration with Social Media

PR Meets Marketing

There has been an interesting discussion on Focus regarding the role of social integration within the virtual platforms. As social media and networking is an integral part of an overal

Virtual Events Gaining Traction with Associations

PR Meets Marketing

Virtual events emerged as a technology for meeting professionals and event marketers to consider during the recession. Until now, most of the media coverage and research has been focused on

Virtual Event Vendor Checklist Part 3: Engagement and Experience

PR Meets Marketing

So you’ve decided to move forward with a virtual event. You have your team in place and have established a structure for planning the event. Now you have to design

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

It will never happen at my event

PR Meets Marketing

Let me preface by saying that the following views on events and safety are mine and are in no way representative of my company’s. . Over the past few weeks, I’ve been personally mulling the frequency of shootings in our country. It was when San Bernardino occurred did I consider the impact on the events industry and even any company gathering. You’ve probably said it to yourself, “It will never happen at my event.” ” For the most part, we will be fortunate to never have to deal with violence at an event. However, a part of me doesn’t believe it.

New Gig and What’s in Store for the Future

PR Meets Marketing

Courtesy of Active Network via Flickr. In November 2011, I decided to leave my consulting business to join Active Network as director of marketing for the Business Solutions division.  It’s been a busy three months with a launch at the PCMA Convening Leaders conference and acquisition of StarCite , a leading strategic meetings management company.

Virtual Event Vendor Checklist Part 1: Event Support and Experience

PR Meets Marketing

I highlighted three basic types of virtual events. In subsequent posts, I plan to highlight key questions you should ask as you evaluate your virtual event technology provider under the following

Digital Events Graduates to Next Level

PR Meets Marketing

At the end of February, the Virtual Edge Institute (VEI) announced a new certification program for digital event strategists (Disclosure: I do some consulting for  VEI). While webinars and webcasts are an integral part

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

My top 5 don’ts of LinkedIn

PR Meets Marketing

When used well, LinkedIn is a powerful business networking community and tool. personally am more apt to accept a LinkedIn invitation to connect than Facebook. However, there are some pet peeves I have about LinkedIn. Here are my top 5 don’ts, in no particular order: Sending generic invitations to connect : I’ve received dozens of invitations to connect via LinkedIn. Be bold.

Take Up the Challenge: Open the Kimono on Virtual Event Data

PR Meets Marketing

A recent discussion on The Virtual Events & Meeting Technology group on LinkedIn (must join to see the thread) caught my attention recently. It asked what the “highest recorded attendance

Five Tips for Making Your Events More Mobile

PR Meets Marketing

In lieu of a PRMM Interview this week, I’m sharing these top five ways to make your events more mobile. MEETINGS:review: Forget about Facebook: Social-mobile convergence will have a wide-ranging

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B2B Blogging Is Still Relevant

PR Meets Marketing

With the prevalence of microblogging and status updates via Twitter and Facebook respectively, the question  is whether or not blogging is a worthwhile endeavor for B2B marketing. In Brian Solis’

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

PR Blunders from Politics – Sarah Palin, Anthony Weiner and John Edwards

PR Meets Marketing

Over the past week, I’ve seen the stories develop over Sarah Palin’s interesting take on history, Anthony Weiner’s unfortunate pictures on Twitter, and the indictment of John Edwards. In each

Business Cards Do Not Equal Permission

PR Meets Marketing

by RambergMediaImages via Flickr I subscribe to quite a few enewsletters and RSS feeds, so it’s always surprising to receive an enewsletter that I never subscribed to. How did they

Understanding the Buyers Journey

PR Meets Marketing

Image Credit: Joe the Goat Farmer via flickr. In marketing, and product marketing specifically, the main goal is to understand the buyer’s journey – how do buyers search, find, and eventually select a vendor. Here are the three key takeaways I found interesting: Purchase Decisions are a Team Effort. No longer can you find a single decision maker. Buyers are Social.

Getting Noticed by Industry Analysts

PR Meets Marketing

There was a recent discussion on Focus regarding how start-up companies can get noticed by Gartner analysts. One misconception is that you have to be a paid customer of the

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

PRMM Interview #16: Chris Abraham on PR and Social Media

PR Meets Marketing

I met Chris Abraham, President of Abraham Harrison, while he was in a San Francisco late last year. While we were unable to record an interview at the time, I sent

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Top Three Tools for Twitter Conversations

PR Meets Marketing

I recently worked with the Virtual Edge Summit to help get the word out about the summit. Social media was an important strategy for reaching target audiences and driving a

A Marketing Professional’s Letter to Telemarketers

PR Meets Marketing

via Flickr by Seattle Municipal Archives. Dear Telemarketers, I understand your job is difficult. You have to make dozens if not hundreds of calls every day. You have quotas to make. You’re judged not by the quality of your conversations but by the quantity that you make and how many result in the desired outcome. You You have it rough and I don’t envy you. receive a lot of these calls.

PRMM Interview #18: Heidi Cohen of Actionable Marketing

PR Meets Marketing

Heidi Cohen, president of Riverside Marketing Strategies, has 20+ years experience in direct and digital marketing across diverse product categories encompassing soft goods (such as clothes and uniforms), highly regulated financials services, entertainment-related

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.