2009

Phoenix Rising

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Be the Pig!

Phoenix Rising

Changing the Game can save our butts. This little pig Changed  the Game on the Queen of the jungle.    The result was, well - see for yourself. How often do you change the game? The world changes all around us, every day. Sometimes opportunities to change our business game come with new and shiny products, markets, customers and a happy fanfare. Click here   to register. 

Be the Pig!

Phoenix Rising

Changing the Game can save our butts. This little pig Changed  the Game on the Queen of the jungle.    The result was, well - see for yourself. How often do you change the game? The world changes all around us, every day. Sometimes opportunities to change our business game come with new and shiny products, markets, customers and a happy fanfare. Click here   to register. 

Free eBook: RollingThunder, Powering Momentous Market Launches

Phoenix Rising

This eBook shares the transformational thinking behind Rolling Thunder along with practical examples of each step along the way. You'll learn how to create and execute a Rolling Thunder launch of your own. The key phases of a Rolling Thunder launch and how to maximize each for your launch. The power of a whisper and how to grow that whisper into a roar. Get Your FREE eBook here.

Crisis or Opportunity? It's Our Choice!

Phoenix Rising

So many seem to expect continued failure these days; stuck in fear, focused on the negative. The economy is our scapegoat, and Eor's "Woe is Me" echoes resoundingly.    Yet some businesses and people are thriving - in the middle of the same 'crisis' So what's different for them?  believe that a lot of it comes down to attitude and beliefs.   How? 

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Comfortable with the Uncomfortable

Phoenix Rising

It always amazes me how easily we can become comfortable with the uncomfortable. That ski boot that rubs my right ankle doesn't bother me as much by the 3rd day - I've already started to get a callous to ward off the rub. That annoying headache from my new sunglasses dulls over time. guess I just plain get used to it. It's the same in business. Our revenues are dropping so we cut some staff, then more staff. The next thing you know we're operating on a shoestring. Our happy workplace becomes a daily dungeon. Everyone is overwhelmed and underpaid. Discomfort has a purpose.

Evolve and Thrive

Phoenix Rising

Intelligence is the ability to adapt to change. Stephen Hawking Embracing change is a key to business and personal growth. With change comes opportunity for distinction and value, new markets and new life. Without change we stagnate. We all know that change is a given. It’s pretty obvious. Five years ago no one had heard of a Wii. Phones were still separate from MP3 players.    The idea of selling over the web was a joke only a decade ago – no more. We do change in our businesses.    Yet we don’t change in the most important way. We get stuck in our own status quo.

The Path of Least Resistance

Phoenix Rising

Is it human nature to take the easy way out? I've been thinking about that a lot lately. Wondering if we compromise to bypass the argument if we disagree with our co-worker or let that guy be abusive to his terrified child in the grocery line because we don't want to get involved. Somehow, I don't think that's what our Founding Father did.    The Boston Tea Party was not the path of least resistance, although it might have been an easier choice than a head on attack. Business leaders who powered the growth of American industry didn't take the easy way out.

Smashing Pedestals

Phoenix Rising

We've all looked the other way when an admired associate or loved one told a tiny little fib. Maybe we glossed over the discrepancy when an explanation didn't jive with the facts. It's what we do - we trust those we admire. That's one of the joys of being human. We hope for the best. looked the other way for a CEO client. loved working with this guy. He was the ultimate leader - people would follow him off a cliff if he asked. He had duty, honor and integrity written all over him. So I continued to believe. Then I found out the truth about him. Darn it all

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Power Chicks Do It Bigger

Phoenix Rising

Somebody commented that I was really taking it out on the Power Dudes. So, just for the record, Power Chicks are worse than Power Dudes. Power Chicks swagger over other women like no man I've ever met, while they're sucking up to the guys, just sweet as pie. We gals know the type - they'll trash you behind your back, set you up to fail every chance they get - and smile like your best friend whenever you're around. I don't know a woman in business who hasn't run into these females. And guess what? Power Chicks get by with More than Power Dudes ! She wanted more.

We Need Consequences

Phoenix Rising

Absolute Power Corrupts Absolutely   Tiger is only the latest in the line of 'Great, All American Nice Guys' to fall short of our God-like standards. We have Michael Vick and his dogs. There's Sanford, Edwards and Ensign to name just a few government leaders who've 'crossed the line' Let's not forget those special leaders of ENRON and Wall Street whose corruption brought our economy to its knees. We have Bill and Monica, Brad and Angelina, Tom and Penelope. Even Fox Mulder is corrupt. Without consequences, behaviors don't change. Oh sure, Wall Street fell.

Absolute Power

Phoenix Rising

Power is an ugly drug, a drug that many of us crave, some of us capture and we all believe we can manage oh-so-well. We point to those who slip and fall on the slippery slope of power, ridicule them and make jokes, knowing that we would never follow in their footsteps.    We behave as if those who slip and fall are the exception to the rules. Tiger is NOT the exception. Gosh how I wish he was. But he's not, and maybe instead of cracking jokes about his mistakes and the poor women in his life - we should all look a little deeper into our own actions, and our culture.

Lessons From a Porch Light

Phoenix Rising

The last few weeks I've had a barrage of pornographic messages on Twitter. They are obscene, graphic and embarrassing. block the senders and delete the messages, but they just keep coming. My other friends are getting them as well. We all feel so powerless to do anything to stop them - so we do the best we can and delete and block - again and again. My email reflects Twitter. Everyday I get a multitude of invasive, downright obnoxious and over the top communications. Companies suggest they'll make me rich, young girls suggest things I don't want to mention.    As for me?

Primal Thinking

Phoenix Rising

I wrote a post last week entitled Ready, Fire, Aim. closed with what I thought was a cute little double entendre' Something lifke "Who knows, maybe we'll hit the bullseye!" followed, by a picture of a bull's eye.the Wall Street Bull's Eye to be precise.    Get it? If we focus on our goal and hit the bullseye, we'll do well financially. My gal friends  got the pun. I had an email from a friend right after I posted giggling with me about my wit - and obsession with cows. Another gal friend DM'd me on Twitter to tell me she loved irony in my post.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Friends Who Are My Family!

Phoenix Rising

I've been on my own most of my adult life.    I don't mind being alone. I'm an only child of two only children who had me at 42. grew up as the only kid in my neighborhood. Now that my folks are gone, I don't have close family since I don't have kids. The good news? I get to choose my family. I've been lucky to meet great people throughout my life, friends who are my family. During the really hard times, when I was care-taking my mom, then dad, then my friend with AIDS, they helped hold me together. Then came Twitter. joined Twitter about six months ago.

Ready, Fire, Aim

Phoenix Rising

That's kinda backwards, isn't it? catch myself doing it all the time. I get an idea, remember something I need to do, all while I'm in the middle of something else. I'm distracted by the new thought, so I get up to go fix whatever, grab whatever, do whatever, so I can come back and focus. But then sometimes I can't remember where I was going or what I was going to do. Or I see something along the way and stop to do it, then move on to something else, and remember my original goal, um well, sooner or later. 50+ mentalpause may be partially to blame. But not really.

He Said, She Said

Phoenix Rising

I'm intrigued by the difference between what people say and what we hear. Communication is such a nebulous exercise. Especially with the rise of non-verbal communication in the form of texting, email, tweeting, FB posts and more.    If communicating was challenging before our digital age, think how complex it is today. We listen based on our own perspectives and experiences. We read based on those aspects plus whatever is going on around us. When we read a message - we may have lots of other things happening at the same time. Simply because of our own filters. Hope you enjoy!

We Get more Flies with Sugar

Phoenix Rising

My southern mother had all kinds of cute sayings about life and the pursuit.    This one came to mind this morning. "You get more flies with Sugar than you do with Vinegar" I was chatting with an associate  about a client of his who is in a battle with another vendor at a customer site.    There's lots of finger pointing about who was causing which problem. In the meantime the customer is stuck in the middle as his business grinds to a pace that even tortoise land would view as slow. thought he was kidding, but it turns out he wasn't. 

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Learning to Say No

Phoenix Rising

I admire all my associates who just say No. When a client or friend asks them for that little extra something, they sometimes graciously decline. They know exactly where their boundaries are, in business and in their personal lives, and they honor them. I'm learning that skill - it's about time. I've always been the person who would do whatever it took to please everyone. One hundred hour weeks to pick up the extra load at a client's? No problem. When a client asks for that little extra something, I add it to my list and keep right on running.   I know this is true.

Never Say Never

Phoenix Rising

What would we accomplish if we believed anything is possible? I've been asking myself that question a lot lately. I'm transitioning from a 20 year career as a consultant, reinventing myself as an author and a speaker/business coach.There are days when I know I'm on the right track. The book is coming along, I have so much I want to share with audiences that I can't decide what to present in my first platform product. Everything is moving full speed ahead and I can feel my new life right here, right now. Then there are days when I think it will never happen. obviously hadn't. 

We CAN be Civilized!

Phoenix Rising

Signs are all around that we're sliding down a slippery slope. It's obvious to so many of us that 'society' is moving beyond civilization -  following the path of the once great Roman and Greek cultures. Business priorities are questionable, personal lives are filled with violence and disrespect.    The mighty quest for success seems to be rising above all things, including dignity, honesty, common courtesy and even our own kids.    Just when I'm getting depressed - a Bright Light shines. He is a beacon of strength and positive thinking.

Walt's Rolling in His Grave

Phoenix Rising

I grew up with a happy friendly Mickey - ready to lend a hand to support his fellow 'Toons' and always there to brighten the day with a smile. Mickey was the symbol of good clean living, family values and All American spirit. still remember meeting Mickey for the first time in Disneyland - at the ripe old age of six. couldn't stop talking about him for weeks. slept in that autographed Mickey T shirt until I was too big to fit into it anymore.I think I still have it somewhere in my memory boxes. Mickey was my hero. The new Mickey is scary. From what I've read - this new Mickey is dark.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

R-E-S-P-E-C-T

Phoenix Rising

Aretha had it right about respect. We want it, we need it and we don't get enough of it. That makes for an interesting situation doesn't it? What happens in our society when one of the basic foundations of a civilized world - respect and courtesy - is a rare commodity? I'm not saying we're all disrespectful. know lots of people who are kind and courteous gentle men and women. But I also see a lot of disrespect - from snide not-really-under-the-breath asides to full blown bullies who are nasty to anyone they deem 'beneath' them. What a crisis that is. Maybe it is a habit.

Are We Civilized?

Phoenix Rising

I have deep thoughts at gas stations. I was filling Thelma (my truck) with diesel and a 5 gallon can with unleaded. As I was working the nozzle into the can, the owner gently took it out of my hands, smiled and shooshed me toward the truck with a wave of his hand.    "Ladies shouldn't pump their own gas." I was on my way home from the ranch. I'd been working in the paddock - digging trenches ahead of the winter rains and organizing tack. I was filthy, disheveled and looked like anything but a lady.  What a welcome surprise. He gets my business forever!

My Personal Trust Initiative

Phoenix Rising

This week I've been waxing on about trust. Or rather, the lack of trust. Without trust - we run the risk of losing -  a lot. We can each rekindle the trust. If we take a step toward trust, others will follow our example. The world won't change overnight, but we can change it over time. Hopefully before we have to sign a waiver to have a meal at a restaurant. So I'm starting my own little trust initiative. Who knows, maybe it will rub off!   2) Get a haircut.    I'm not going to tell my stylist what I want. He knows me, he does a great job.

Is Trust Broken?

Phoenix Rising

I was looking at a contract with my publishing house last week. It got me thinking about trust. This contract was lengthy and detailed. Fair, but very detailed. Yet there were still a few things I had to take on trust. I did it. But how many others would? My how times have changed. When I started consulting, I took client work on a handshake. That's all I needed. You see, I don't want to work with anyone who I can't trust. Today, everyone wants a contract. Mostly to protect themselves in case of litigation. What a way to start a relationship. Lost trust impacts all of us. Right? 

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

The Power of Trust

Phoenix Rising

  Without trust, we limit ourselves, our businesses and our world.   So, how's this for ultimate trust ? imagine a few cynics out there see a little dog with a death wish. Others may see proof that curiosity really will kill the cat, er pup. I see the power of trust in action.The power to defy even the most basic of instincts - self preservation. The power to change the game. When we trust in ourselves, we go bravely into new situations.   Self trust is the fuel that powers us to explore new worlds, test new theories, expand our horizons. 

Use eMarketing to Change Your Marketing Game

Phoenix Rising

eMarketing is a powerful revenue tool - for marketing and sales.    Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. Today's B2B marketers have more opportunity to positively impact sales revenue than ever before. What an opportunity to change the game! The goal?  Check out her book and follow her recommendations.

Use eMarketing to Change Your Marketing Game

Phoenix Rising

eMarketing is a powerful revenue tool - for marketing and sales.    Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. Today's B2B marketers have more opportunity to positively impact sales revenue than ever before. What an opportunity to change the game! The goal?  Check out her book and follow her recommendations.

Are you Expanding or Contracting?

Phoenix Rising

We're all trying to do more with less. But what happens when we cut things a little too lean and the result just plain sucks? As the child of two depression kids, I was raised to be frugal, to 'save for a rainy day' - to be always ready for economic disaster. stopped short of stuffing the mattress with cash. But for years I was afraid to spend money on the right things in my life. I was a hoarder and I admit it. Contraction is not a path to success. former client called me last week. I'd helped them define their go-to-market strategy and positioning. My response ?

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Are you Expanding or Contracting?

Phoenix Rising

We're all trying to do more with less. But what happens when we cut things a little too lean and the result just plain sucks? As the child of two depression kids, I was raised to be frugal, to 'save for a rainy day' - to be always ready for economic disaster. stopped short of stuffing the mattress with cash. But for years I was afraid to spend money on the right things in my life. I was a hoarder and I admit it. Contraction is not a path to success. former client called me last week. I'd helped them define their go-to-market strategy and positioning. My response ?

Buzzwords are BS!

Phoenix Rising

I’m not talking about technology or industry specific buzzwords. I’m talking about marketing buzzwords – that cross every industry and market.    Words like biggest, fastest, cheapest, newest, most reliable, most secure, most efficient, market leading, world-class, new and improved, leading edge. Three adjectives and a noun are not a value proposition. used a Random Positioning Generator with my clients for years.    As a joke. It contained four columns of words. The first three included ’chest thumping’ marketing buzzwords The fourth included relevant nouns.

Buzzwords are BS!

Phoenix Rising

I’m not talking about technology or industry specific buzzwords. I’m talking about marketing buzzwords – that cross every industry and market.    Words like biggest, fastest, cheapest, newest, most reliable, most secure, most efficient, market leading, world-class, new and improved, leading edge. Three adjectives and a noun are not a value proposition. used a Random Positioning Generator with my clients for years.    As a joke. It contained four columns of words. The first three included ’chest thumping’ marketing buzzwords The fourth included relevant nouns.

Mine’s Bigger than Yours!

Phoenix Rising

Is anyone else tired of all the hype marketing? I don’t mean all marketing. I’m talking about the hand-waving promises that are so unrealistic as to be laughable. Perfect teeth in 4 days, hair re-growth in a few applications or a perfect body in only 2 weeks thanks to some revolutionary rubber band. Stretch it 3 times a day and look like a fashion model in no time. Do buyers really fall for that stuff? guess they do, or we wouldn’t have those ads all over the place, now would we?        Still, I don’t think it works for the majority of cases in the B2C world.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.