Sat.Mar 15, 2008 - Fri.Mar 21, 2008
Technology Adoption Issues
Buzz Marketing for Technology
MARCH 19, 2008
I'm sure we can all relate to this
Marketers can drink it up at the Tiki Bar and the new short form genre
MARCH 21, 2008
Time 20:22. Tiki Bar TV is one of the most popular vidcasts. This wonderful comedy short-form with colorful characters and a winning drink recipe at the end of every show is an excellent example of great work in this new genre — one in which marketers can access a community of fans. Tosca Musk of Musk Entertainment is the producer of Tiki Bar TV. â€ They even invited me over for a drink.
Hello, My Name is Cece and I'm a Control Freak
PR Meets Marketing
MARCH 19, 2008
Admit it. If you're in PR, you're probably a control freak. Come on, the first step in recovery is admitting that you have a problem. It took me over 10 years, and I can now calmly stand before my fellow PR colleagues, "My name is Cece and I'm a control freak." Follow these SEVEN steps and you too can start down the road to recovery: . Not everything is in your control. Let me repeat that.
Service Oriented Architectures Might Really Change Everything
Customer Experience Matrix
MARCH 20, 2008
I put in a brief but productive appearance at the DAMA International Symposium and Wilshire Meta-Data Conference running this week in San Diego. This is THE event for people who care passionately about topics like “A Semantic-Driven Application for Master Data Management” and “Dimensional-Modeling – Alternative Designs for Slowly Changing Dimensions”. One of the few sessions I did catch was a keynote by Gartner Vice President Michael Blechar. This means that the data feeding into those services must be redesigned to fit this broader set of uses. I'd say that counts as "marginalized".
Six Key Steps to Successful Marketing Automation Adoption
Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.
Should You Still Email Your Press Releases?
Anything Goes Marketing
MARCH 16, 2008
On B2B Online, Tricia Robinson answers the question " Any tips for using e-mail to send press releases? ". She goes on to write about not placing the whole release in the email, not including attachments and some other typical email "best practices". Here's a tip: "Don't do it". Does your whole database need to know every time you hire a new executive or win an award? Perhaps but you should really consider what you send and how you send it because email recipients these days no longer have the same patience as they once had.
Takin' A Short Break
MARCH 19, 2008
After being part of a team launching a company this week and four new website design projects, plus my "regular" work of helping clients achieve superior online and offline marketing results, I need a short vacation getaway for some family time. So, the blog will take a brief time out. I'll be back to writing about social networking, interactive PR, SEO and SEM, and the usual stuff as soon as I make sure my clients are well taken care of for the moment.