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How Digital Connectivity Impacts Marketing Teams

Modern B2B Marketing

Author: Nina Brakel-Schutt In a 21st-century buzzword tournament, “connect” would make the finals. It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. “I’m losing connectivity.”. Can we connect these software platforms?”. Stay connected on the move!”. You get the picture. Everyone and everything is connecting.

How LinkedIn Uses LinkedIn for Marketing [Infographic]

Hubspot

If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search. For marketers, this means a huge opportunity to reach an engaged community through sponsored content, messages, and campaigns.

Is Agile Marketing a Productivity Booster or Buzzword?

B2B Marketing Insider

It’s likely you’ve heard the term ‘agile marketing’ at least once today (especially if you’re a member of our MVP Squad). It’s a hot topic in marketing circles and it doesn’t look like it’s going anywhere soon; either you’re using it, thinking of using it, or perhaps, you’re in that group who just doesn’t quite […].

This Week in Content Marketing: Apple and Amazon Race to Content Dominance

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I discuss Apple’s launch into the content creation business. We Our rants and raves include the future of print and the failure of advertising tech; then we close with an example of the week from a company that refused to go extinct.   . This week’s show.

Lead Generation Checklist

The Do's and Don'ts of Infographic Typography [Free Guide]

Hubspot

The following is an excerpt from Do's and Don'ts of Infographic Design , a free guide we created with our friends at leading graphic design software company Venngage. If you'd like to access the full guide, click here. One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard. How are they used? Headers.

3 Reasons to Attend Modern Marketing Experience 2017

It's All About Revenue

Oracle Marketing Cloud customers, partners, and team members alike are gearing up for our flagship event, Modern Marketing Experience , April 25-27 in Las Vegas. We’re hoping to see you there! Select your experience based on topics relevant to your interests. Garner wisdom from the brightest in the marketing crowd. Enjoy the show(s)! Maximize your experience with an invigorating performance!

Voice communication with IBM Workspace & Sia

Opentopic

Before an important presentation of Sia during IBM Connect17 in San Francisco, by our fantastic partner Oblong, I received a call from one of the most awesome people that I have had the pleasure to work with, Dr. Andre, with a short questions: “Can we make Sia communicate with IBM Workspace using voice?”… ”… Well sure we can, when do you. The post Voice communication with IBM Workspace & Sia appeared first on Opentopic

Marketing’s answer to winning in an ad-free world

grow - Practical Marketing Solutions

American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer. After uttering one sentence a few weeks ago, I was “fired” from a consulting job … before it even started. Here’s the statement that got me fired: “I think we are gradually moving toward an ad-free world.”

B2B Marketing Trends for 2016

SnapApp’s New Product Release, Canopy: A Whole New Habitat for Creating Interactive Content

SnapApp

Today is the day – the latest SnapApp release has launched, and it’s beautiful!  . Through countless conversations with our customers and a wide assortment of marketers, we gathered up the feedback and aimed the Canopy release at one key objective: making interactive content creation as easy as possible. sneak peak: So what’s new? Enough reading! Content loading

Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. The social media landscape is constantly evolving. Which MYTHS.

10 of the Best Ads from February: Offbeat Serenades, Great Hair, and a Potato

Hubspot

We're recapping some of the best ads from February, and we promise they aren't all Super Bowl ads you've already seen. February brought us an impressive selection of 30-second spots, extended videos, and interactive campaigns. We even included a particularly clever banner ad. 10 of the Best Ads from February. 1) Snuggle. Who are stepparents? Who's seen a UFO? 10) Cards Against Humanity.

An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real. What makes this possible? The data speaks for itself. Why APIs? Why now? Value. Summary.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Great Content Creators Find Meaning in the Day-to-Day [Podcast]

B2B Marketing Insider

Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance. SUBSCRIBE at [link] Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? Read More. Content Marketing

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Marketers See Positive Results from Segmenting Email Marketing Campaigns

KoMarketing Associates

As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. These resources allow marketers to target campaigns toward specific audiences based on what they know about their preferences. The research showed that the open rate was 14.31 percent higher for segmented campaigns versus non-segmented campaigns. Unique opens were also 10.64 percent higher. Marketers also saw a 10.44

When Should You Dismiss a Sales Lead?

PureB2B

So, you’ve developed a solid marketing plan, and you’re feeling good about your strategy. Now you’re ready to see how your prospects react to your game plan. You then meet two types of sales leads: the qualified and the non-qualified. The next step is pretty simple when it comes to marketing qualified leads , you either nurture them or try to close them. But, what about unqualified leads? To be perfectly blunt, if pursuing a non-qualified lead means ending up risking more than what you can gain, then it’s probably a wise decision to walk away from that particular prospect. Express Gratitude.

Sales Coaching Technology: How to Prepare Sales Managers for Success

Brainshark

Sales 4

The B2B Demand Gen Marketing Playbook

The Role Big Data Marketing Plays in Customer Case Studies

B2B Lead Blog

Business-to-business (B2B) customers love customer case studies. They love the detail these studies provide. They love the research, investigative approaches, and the ways companies position their product as the solution of choice. Customer case studies provide invaluable insight on best business practices, while also allowing big data marketing teams to outline the overall returns when […].

What is Brand Marketing?

Act-On

There is a lot of confusion around brand. It’s one of those words widely used but unevenly understood. Is it just a logo, color palette and picking a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be measured? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. What it is not is tattooing your logo on someone’s forehead. Your brand is your most valuable intellectual property. Brand Identity Management.

What Does Web Design for SEO Mean Anymore?

KEO Marketing

Search Engine Optimization (SEO) has changed significantly since search engines began cataloging websites and web designers saw the advantages of being on the first page of search engines. It is no longer enough to stuff the pages with keywords and the site will move up in search engine rankings. Website design that works for search engines is a sophisticated endeavor today. RankBrain also learns.

Why an SEO Audit Is Important to Your Lead Generation Goals

Spiralytics

Serious digital marketers would agree that an search engine optimization (SEO) audit is something you cannot skip. It is part of making sure that you are investing in a strategy that helps you meet your business goals. SEO Lead Generation

A Content Formula for Complex B2B Organizations

What to Watch Out for at Mobile World Congress 2017

Experience Marketing Insights

Our team on the ground reveal their top picks

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