Sat.Jan 14, 2017 - Fri.Jan 20, 2017

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How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.  B2B companies tend to focus more resources on attracting new customers than retaining current customers. Should they be two separate initiatives, or can they overlap? Sealed the deal.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Some of this increased competition is coming from big company executives who compose articles crafted by a support team of writers and PR agencies.

9 Digital Marketing Lies You Should Stop Believing

B2B Marketing Insider

We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone. We are also facing the truth that marketing has value. And executives expect to see us deliver […]. Content Marketing

B2B Content Marketing Trends for 2017

MI6 Marketing Agency

If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. The chart below is featured in the research report : “ B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America ” published by MarketingProfs and the Content Marketing Institute (CMI). What Does This Chart Tell Us? Back to the question at hand. The report is below.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

Hubspot

In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. January 2017. Facebook Journalism Project. Mid-Roll Video Advertisements.

8 Ways to Increase Traffic to Your Business Blog

B2B Marketing Insider

Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box. With so much content on the internet, you’ll need tactics much more creative than social media to […]. Content Marketing

Google’s Biggest Search Algorithm Updates Of 2016

B2B Marketing Insider

Our annual visual rendition of the most significant changes to Google’s search algo is out! This year, the search giant (if we can still call them that) has been more active than the last in tweaking the algorithm – especially the way results are displayed – in ways that anticipate and meet user intent better. Search Marketing

11 Free Sales Tools to Pump Up Your Pipeline

Vidyard

As a salesperson, you only get so many minutes in the day. We all do, really. But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. But what happens when you don’t have a big budget? Easy, instant data where it’s most relevant.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 Content Marketing Lessons from Top Digital Marketing Blogs

Modern B2B Marketing

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. How do successful content marketers engage in today’s information age? Draft a tweet.

Social media strategy leaders: Robert Bochnak

Biznology

Hello, Bob ! Can you please describe your professional background? How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. Before working at Harvard, I worked in communications for the Boston YWCA and Tufts University Graduate School of Arts and Sciences.

Running Low on Inspiration? Read These Tips on How to Generate Content Ideas For Your Blog

B2B Marketing Insider

From time to time, every site owner or blogger appears in a situation when it is nothing to write about. Yes, everyone knows this can be avoided if planning a content strategy. However, everybody still falls in this position. So, what to write about, if you forget to update the editorial plan? Check out this […]. The post Running Low on Inspiration? Content Marketing

The current state of the content marketing ecosystem

grow - Practical Marketing Solutions

The content marketing industry experiences ebbs and flows just like any other field. Since it’s been around (formally) for less than a decade, the industry is relatively young. That means changes in best practices or predominant techniques can have major ripple effects for those who do the work. Infographics research infographics

How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]

Hubspot

Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments -- like testing the copy of an email subject line or different landing page designs -- can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you'll learn. Prioritize your ideas using the PIE method.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers

bizible

At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that. To do their job well, B2B media managers need comprehensive attribution information and insights. Insights go much deeper than the channel, too.

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Why Your Clients are Stressed and Why You Should Care

Hinge Marketing

Video Transcription. Hi, I’m Lee Frederiksen and I want to talk with you about why your clients are stressed and why you should care about that. Why Your Clients are Stressed and Why You Should Care. First of all, I’m going to make a broad assumption that most people watching this are professionals and the kinds of people you deal with are other professionals. Work Stress. We’ve all heard that.

How to (Finally) Simplify Your B2B Marketing Technology Stack

Content Standard

The VP of marketing at a B2B technology enterprise sits in her office. The space is cleanly decorated, sparse, and tasteful. On her desk there is only a neat stack of paper, her phone, and her computer. And yet, she couldn’t possibly feel more crowded. On her computer monitor, the logins, dashboards, and control panels of a hundred different pieces of marketing technology crowd the screen.

AI Throwdown: Google Assistant vs. Siri [Infographic]

Hubspot

The world is abuzz with tech talk. At the forefront, it seems, is artificial intelligence (AI) -- the "technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason," HubSpot's Market Research Analyst Mimi An explains. We're quickly adopting this technology -- 55% of us use voice assistant technology, for example, on a daily or weekly basis.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Your Untrained Sales Force Could Literally Be Dangerous

Brainshark

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11 Expert CSR Predictions for 2017

B2B Marketing Insider

As millennials begin to dominate the workforce and consumer market, the way our world looks at the products and services we buy has changed for the better. Today’s consumers are more careful, cautious and educated about where and with whom they spend their hard-earned money. Successful brands are moving toward greater transparency and accountability to […]. Marketing Strategy

Ad Blocking Is Not the Problem, It’s the Symptom

Content Standard

Tourists visiting São Paulo, Brazil might feel that something is missing. One reason could be that the world’s fourth-largest metropolis passed the Clean City Law in 2006, which outlawed all outdoor advertising, including billboards, storefronts, and public transit ads. In other words, São Paulo was a victim of ad blocking. The Long List of Ad Block Advantages. ” Users are not stupid.

A brief introduction to network science math in marketing

chiefmartech

The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Can I just take a moment to say how cool it is to have a “chief mathematician” at a marketing technology company? Social networks, the financial system, airlines, communication systems, the Internet — these complex networks are the substrate and substance of modern life.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

The Four Best Online Survey Tools

Webbiquity

So much of marketing relies on trying to get inside the minds of buyers: what are they looking for? What content will be most valuable and compelling to them? Why they choose a particular path through a website, or leave at a certain critical point? There’s no better way to know what customers and website visitors are thinking than to just ask them. visiting a certain page, exit intent).

3 Ways To Research Companies For Personalized Video Sales Outreach

Vidyard

If you want to get noticed by your prospects today, your outreach must be highly personalized. There’s no two ways about it. Sure, there are tons of benefits to video outreach — it targets non-readers, it conveys human emotion and it tells a story, to name a few. That is, it’s simply not personalized enough, and prospects aren’t going to bite! No more than three bullet points!

How to Deliver a Presentation That Commands Attention From Senior Management [Free Guide]

Hubspot

It always feels way more intimidating to present your ideas to senior management than it does to share them with peers, wouldn't you agree? room full of higher-ups has a completely unique agenda and way of evaluating proposals due to their responsibility for the success of the company -- and many of us marketers don’t know how to tailor our presentations to their preferences.

Does Your Martech Stack Add Up to a Good Customer Experience?

It's All About Revenue

The customer journey is an increasingly complex beast. Your prospects and customers are interacting and engaging with you over a whole series of different channels and touchpoints. Up to 76% of B2B buyers now use three or more channels before making a purchase. Responding to this fragmented picture, marketing technology came along to help marketers make sense of the new picture. Main Takeaways.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

20 Stunning Examples of Brand Style Guides

Hubspot

When it comes to building a memorable brand, it's all about consistency. When you're shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Check them out below: 20 Examples of Brand Style Guides. 1) Medium.

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Creating Interactive Content: From Ideation to Sales Alignment to Promotion

B2B Marketing Insider

There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Oh, and also, as quick as possible. Please.” Get on with it. ” Daunting is the blank canvas.

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What We Learned From Our First Year on Medium

Hubspot

Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. That planet is your website. Content becomes your magnet. Here we go.

Customer Lifecycle Metrics, Part 1: The Rules of Attraction

Act-On

Every stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged in. Your prospects and customers have their particular goals for what they’re trying to get during each step in the journey, and as a marketer, you’ve got your own idea of the best possible outcomes. That’s why identifying and tracking the metrics that matter most, throughout every stage of the customer lifecycle, is so important to your success. Marketers at average firms, on the other hand, tended to focus on acquiring new leads and converting them into customers.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise

Act-On

You’re not expecting to learn about customer intimacy or marketing while watching a Tom Hanks movie released nearly 30 years ago. But that is exactly what happened the other evening when I watched the 1988 film Big. For those who haven’t seen it, the protagonist is a 13-year-old computer-crazy, love-struck boy who is disappointed and embarrassed by: His parents; Not being tall enough to go on the roller coaster; and. Not being old enough to drive a car (like the older teen who is dating his crush). Be careful of what you wish for. Read our blog post, What You Get When You Buy Technology.

Lead Liaison Opens It’s Doors to Partners

Lead Liaison

Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. This strategic step is in an effort to make even more innovative and exciting enhancements to their powerful solutions which include visitor tracking , marketing automation , tools for engaging website visitors with dynamic website content , and more. The intent is to offer added insight and expertise into an industry dominated by publicly-owned conglomerates. Lead Liaison’s mission has always been to form partnerships with each of their clients to help them reach their marketing and sales goals.

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Build a Foundation of Planning

Hive9

As marketers, a big part of the job is “doing” – e.g. coming up with creative ideas, creating content, and developing marketing campaigns. When you spend your days doing, you feel productive. You feel like you’re accomplishing something. And you are, but getting things done shouldn’t be all that your job’s about. Marketing Planning Hive9

The Time is Now for the Future of Modern Marketing

It's All About Revenue

We often think that the future is just over the next hill, but when we asked global marketing experts to predict 2017 , it seems like the future is already here. We all know how important it is to collect and analyze the data—now being generated at a rate of 2.5 quintillion bytes daily—to improve the customer experience. It helps you know what to do and when to do it.

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.