SendX
APRIL 19, 2024
It's no secret that physical stores today are up against significant challenges. With the rise of online shopping, attracting customers to your store and offering them a compelling reason to choose in-person shopping over clicking a button at home requires creativity and strategy. One often overlooked tool that can provide a significant boost to brick-and-mortar businesses is email marketing.
Trade Press Services Newsletter
APRIL 4, 2024
Podcasting is a powerful media platform for sharing ideas, stories, and expertise. More than 504 million people listen to podcasts around the globe and almost half of listeners reside in the United States. Research shows that around 144 million Americans listen to podcasts monthly. As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
APRIL 8, 2024
Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Well, according to OpenAI’s CustomGPT, now you can. That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements.
Vision Edge Marketing
APRIL 16, 2024
The digital transformation has reshaped the business landscape. When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Forward Observer
APRIL 12, 2024
Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SendX
APRIL 4, 2024
Think about the last time you received an email from a business that genuinely caught your attention. Maybe it was a reminder for a service you needed or a tip that helped you out in a pinch.
PureB2B
APRIL 4, 2024
Drive business growth with cost-efficient & sustainable marketing strategies for wider reach. Here's how to manage MDF to boost your channel marketing.
Marketing Insider Group
APRIL 15, 2024
The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers. We’ve all seen the impact of YouTube stars and TikTok influencers. But now, there’s something new on the scene: B2B creators. We’re not just talking about any influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices.
Vision Edge Marketing
APRIL 9, 2024
Customer Success! Coined in the early 2000s, it’s more than a buzzword—it’s the essence of customer-centricity. Why has this concept expanded so rapidly across all industries? Because customer centricity isn’t just a growth strategy; it’s THE primary strategy for driving value and building lasting connections. In this episode What’s Your Edge?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
CMSWire
APRIL 8, 2024
There's a risk that marketing teams might become overly dependent on automated insights, sidelining the human element that often catches what AI cannot. Continue reading.
Martech
APRIL 18, 2024
I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news).
SendX
APRIL 3, 2024
In 2022, the number of email users worldwide was forecasted to be 4.3 billion. This figure is set to grow to 4.6 billion in 2025. The daily number of emails sent and received totaled 293.6 billion. Despite the huge competition in email marketing, newsletters still remain an effective channel for sales and communication with the audience.
CopyBlogger
APRIL 11, 2024
Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SocialPilot
APRIL 22, 2024
Instagram Reels are the most effective way for brands to attract and engage with their target audience. But it takes real effort to create engaging Reels. So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. Do you know what the optimal Reel posting timing is for your brands?
Marketri
APRIL 4, 2024
A call comes in. It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. The conversation goes something like this: “I have a junior marketer who’s a few years out of school. She’s smart and enthusiastic but very tactical and needs direction. Our company recently purchased HubSpot, but we’re not using it much.
CMSWire
APRIL 16, 2024
Hyper-personalization can allow brands to meaningfully engage customers resulting in appealing marketing, customer satisfaction and business upticks. Continue reading.
Martech
APRIL 11, 2024
In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SendX
APRIL 11, 2024
In the world of real estate, nurturing leads is crucial for success. This process involves building and maintaining relationships with potential clients from the first contact until they're ready to make a decision.
The Lead Agency
APRIL 2, 2024
How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised.
illumin
APRIL 11, 2024
When you think of TikTok, what’s the first thing that comes to mind? Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms.
Content Marketing Institute
APRIL 19, 2024
To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
CMSWire
APRIL 9, 2024
Trust profoundly impacts the human experience in numerous ways, shaping how we interact with businesses, loyalty and willingness to engage in transactions. Continue reading.
Martech
APRIL 17, 2024
Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.
SendX
APRIL 22, 2024
Discoverability is a top challenge for authors these days. Know why the smartest way to overcome that and to sell more books is leveraging email marketing.
Optinmonster
APRIL 12, 2024
Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. This isn’t a coincidence or a random occurrence. In fact, we make a regular effort to communicate with our customers to produce great case studies.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
CopyBlogger
APRIL 5, 2024
Most local business owners have tried a few local SEO tips, but it’s easy to get lost in the weeds. Continue Reading The post How To Optimize Your Website For Local Search in 2024 appeared first on Copyblogger.
Content Marketing Institute
APRIL 9, 2024
Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies.
CMSWire
APRIL 5, 2024
How can marketers continue to deliver on their audiences’ expectation for personalized experiences, while also meeting their needs for increased data privacy? Continue reading.
Expert insights. Personalized for you.
312 
Let's personalize your content