Tue.Nov 27, 2012

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A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. There is nothing social about this! Marketers are just turning social into a source of email or telemarketing lists for mass outbound marketing.

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6 Steps To Executing A Content Strategy

Marketing Insider Group

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done?

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3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

ViewPoint

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing.

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Social media sells process, not product

Biznology

Folks care more about how you made than what you made. Well, not really. If what you made isn’t good, they won’t be interested in you at all; however, if you have a modicum of success, then folks will want to know as much about your culture, gear, tools, vision, operating principals, habits, and process as possible. So, if you’re in business, you need to learn to make you and your business as attractive as possible.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Which Social Platform Do You Find Best for Interaction? [POLL]

Tomorrow People

POLL: Which Social Platform Do You Find Best for Interaction?

More Trending

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4 Ways Mobile Impacts SEO

Convince & Convert

Internet marketers are always looking for ways to leverage search engines, and search engines are always looking for ways to make search fair. This means that the dynamics of search are constantly changing. This couldn’t be more true for the mobile search landscape, and there are lots of things to consider when optimizing a mobile website for SEO or building a mobile app for a website.

SEO 126
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Which Social Platform Do You Find Best for Interaction? [POLL]

Tomorrow People

'POLL: Which Social Platform Do You Find Best for Interaction?

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B2B Marketers: Why You Should “F” Your Website Content!

B2B Marketing Traction

Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact. If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?” The format is in the shape of an “F.” Heat scan tests conducted by Jakob Nielsen of how visitors look at web page show this shape, and tests of the visitors eye scanning path prove this.

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Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out

Integrated B2B

We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit. In this interview with Brian Walker, former Vice President with research giant Forrester, now Senior Vice President of Strategy at commerce software vendor Hybris , we discuss the changing face of B2B buyer behavior and what B2B companies need to do to stay ahead.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The 16 Most Important Social Media Updates of 2012

Hubspot

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates.

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5 More Tips to Better Website Conversion Rates: Part Two

EMagine B2B Blog

Last week we looked at five ways to improve conversion rates your website. These included: up to three calls to action (CTA) on your most important pages. providing authoritative collateral documents on your most important pages. stacking your calls of action in order of importance. launching a resources section of your website to improve your authority and relevance on a given set of topics. providing context to any demos or collateral items, such as length of document or time for a webinar.

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7 Critical Things Every Lead Nurturing Email Needs to Communicate

Hubspot

We use email as a form of communication. In fact, email is one of the most common forms of communication marketers rely on. And yet, a lot of the time when we're crafting our marketing emails, we neglect to consider exactly what it is we're communicating, whether it be in terms of the tone we're using, the email's design , or most importantly, the content itself.

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The Geometry of Marketing in the Round: A SnapApp Book Review

SnapApp

There's content marketing, social media marketing, SEO marketing, digital marketing, print marketing, push marketing, pull marketing, paid media, earned media, owned media, and countless other variants, divisions, distinctions and silos for marketing. With so many possibilities, initiatives and operations,? it's easy to get lost and live in only one line of marketing, and that's exactly what makes Marketing in the Round by Gini Dietrich and Geoff Livingston ?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 More Tips to Better Website Conversion Rates: Part Two

EMagine B2B Blog

Last week we looked at five ways to improve conversion rates your website. These included: up to three calls to action (CTA) on your most important pages providing authoritative collateral documents on your most important pages stacking your calls of action in order of importance launching a resources section of your website to improve your [.] The post 5 More Tips to Better Website Conversion Rates: Part Two appeared first on B2B Web Strategy.