Mon.Jun 06, 2011

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Are Journalists in the Misinformation Business?

Marketing Craftmanship

Can Journalists Survive the Internet Age? Do mainstream journalists – trained to present both sides of an issue they’re reporting – contribute to the public’s interest in and acceptance of information that’s known to be wrong? An new study presented at the 61st Annual International Communications Association Conference , analyzed how the mainstream media reported on Sara Palin’s 2009 Facebook post, which read: “The America I know and love is not one in which my parents or my baby with Down Syndr

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Clowns, Charlatans, and Social Media Name Calling

Convince & Convert

There’s a lot of name-calling in social media right now, including Gary Vaynerchuk asserting that “99.5% of social media experts are clowns.&# True, there are people out there (including many “name brand&# social media consultants) that don’t have a lot of business expertise. This often results in companies getting too enthusiastic about social media per se, and not recognizing that social is a means to an end.

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Modern B2B Lead Generation – 5 Key Areas to Manage

Adobe Experience Cloud Blog

by Maria Pergolino Successful B2B marketing is a moving target, so it’s critical for marketers to keep up with new trends and opportunities. . Business buyers are becoming more savvy with social networking and other modern tools, using them to search for product information and exchange that information in peer-focused meeting spaces. Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads.

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Search results drop? Blame it on Panda.

Biznology

Image via CrunchBase. If you've been paying attention to all the breathless reporting the last few months, you've undoubtedly been hearing about Google's Panda update, where Google has cracked down on content farms and other low-quality content that had been dominating some search results. Because search results change all the time, you might be wondering just what Panda means to you.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Social Marketing Measurement Crisis?

The ROI Guy

Social marketing spending is expected to rise dramatically, from the current 6% of total marketing spend, to over 9% by this time next year and tripling to 18% over the next five years, according to the Duke/AMA latest CMO survey. ( [link] ) The poll of 3,778 top marketing executives reveals that the dramatic rise in spending is not being accompanied by a similar rise in the metrics to track performance, especially ROI.

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7 Reasons Your Blog Isn't Growing

Hubspot

This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. ( If you want to learn how to grow a large and loyal following, be sure to read the first chapter of Michael's new book.). Do you blog? Have you been working hard to build a loyal following for your business, but it's just not happening for you?

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

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How to Use Social Media to Promote Non-Profit Events

Hubspot

Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration. We outlined key trends and best practices, as well as several strategic recommendations about which social media efforts should be included in event promotion strategies. Over 700 fundraisers attended. In fact, there was so much Twitter chatter during the webinar that the broadcast team wasn't able to answer all questions live.

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Facebook Dominates Social Sharing With 38% of Shares on the Web [Data]

Hubspot

There's no question about it: social media has made sharing content, links, and information ubiquitous on the web. And thanks to a study released by ShareThis , a popular social media sharing platform, now we know just how ubiquitous. The study, which analyzed the sharing and clicking habits of over 300 million people per month who share links using a ShareThis button on more than a million websites, revealed that sharing now generates approximately 10% percent of all internet traffic in additio

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What Does Blogging Actually Mean? [Marketing Cast]

Hubspot

We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? Is it a form of social media? Or is it a hybrid between journalism and something else? "The phrase ‘blogging’ is just semantics," says David Meerman Scott. It basically refers to a platform for someone to create content with passion and build a community around it.

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Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. You can find Linda on Twitter @getelastic and @roxyyo. Like this post? Register for the upcoming HubSpot & Get Elastic Webinar on 6/9 at 4pm ET: Lose Your Gut (Feel) in 60 Minutes: Site Optimization Testing Boot Camp.